Which is the ideal approach for a growing sales organisation..Targeted Strikes or Carpet Bombing?

Thanks Mr.Ramdas Pawar for inviting me to participate.

Steady and stable in marketing with perseverance will win the game.

The marketers need to classify and segment their areas as to who will be the customers for their products. After deciding it they can do all promotional activities to penetrate the segments targeted in order to win the race. Targeted strikes will enhance to leverage the business opportunities.   

It is essential to know your customers well in order to serve them well and gain significant share in the market a company is operating. This is the reason a lot of companies now a days spend considerably good amount of effort and money and research on the market and consumer demographics, profile so as to serve them better.

You are a growing company, your resources are limited, instead of wasting them on Carpet bombing go for Targeted Sales, this will yield better results and better utilization of all your resources. Also include targeted advertising as part of the strategy

Target marketing for sales is the best proposition for a growing sales organization. It is always better to know your customer adequately before driving the marketing thrust. Customer orientation is the key. Product development based on the customer's perspective and provision for the best quality support system is surely imperative.

Growing Sales organisations tend to be of limited resources. They are focused on specific markets/ target segments which might bring them faster growth path towards topline & bottomline goals.