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Topic : New Pastures For Marketers - 2011
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Marketing & Branding

 

Which is the most effective CSR (Corporate social responsibility) or PR (Public relation)

Created by : Virag Shah, Confidential  | 01 21 2011 05:47:56 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Keywords : social responsibility csr pr public relation corporate social responsibility
Activity:  294 views;  last activity : 02 03 2011 14:13:11 +0000

CSR and PR both concept are use as 360 degree marketing - communication. Every company are using first CSR activity or campaign then goes towards PR. Like, Tata jagore.com, Radio station (Radio mirchi 98.3, Myfm 94.3, Red fm 93.5, Radio city 91.1) are focus on city and taking care of city, update news of city, traffic information etc., so many example are there. CSR is give much effect and high response from public.

  
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CSR Vs PR
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Only CSR doesn't do any good, if proper PR is not done then whatever CSR one does will not get noticed, and in today's cut throat competition...we need proper PR, even if some Goof up happens from the organization side PR team can take care of it so that the damage is done to a minimal extent and not more than that...So proper PR is the need of the hour for today's organizations.
By Shweta Nigam, Asst. Manager/Manager -(NonTechnical), IBM-Daksh  01 21 2011 13:08:45 +0000
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In today's world CSR is the most effective because not only is it for a social cause but also generates free PR. Whereas in PR you have to spend money and work for towards being seen. In the former you would be noticed automatically if you are clever enough. For example if you are sponsoring say wheel chairs to a destitute organisation and lets say your organisation is known for watches in the market. Then just call a glamour queen to hand out the wheel chairs and you will be on every newspaper, magazine, tv channel and radio show. You would just be spending for the wheel chairs which in any case would score with the government and industry alike. Wereas in PR you end up buying stories most of the time and you are not assured of the coverage either.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 02 03 2011 14:13:10 +0000
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in my opinion CSR is much more important as this will help in building goodwill among people associated with the corporate & this will in turn affect its relations with the public associated with company...
By KANIKA SINGHAL, HCL Infosystems Ltd  | 01 31 2011 17:21:31 +0000
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csr not meant to any good for the common thinking people only public rellation is good for hell
By mithun chandran, pipeing/structural engineer, trimurti fabricators pvt ltd  | 01 31 2011 06:32:30 +0000
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now a days CSR has really become an important strategy for promotion and it is also an initiative by an organistion towards welfare of the country.
By praveen viswanathan, MBA/PGDM student, vesimsr  | 01 23 2011 14:15:57 +0000
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CSR is mantra of new age technology, it not only works effectively more effectively than PR
By Rupendra Kadtan, Associate/Sr. Associate -(Technical), Intarvo Technologies Limited  | 01 23 2011 11:25:01 +0000
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I understand the role of CSR in our company but never heard of PR, so what exactly they do. May be if somebody can explain that and then it make sense to differentiate both.

 
By SANJU JOSEPH, Senior Consultant, SAP Labs,Bangalore  | 01 21 2011 14:27:08 +0000
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CSR is very important and company is promoting their brand with CSR activity (Urban as well as rural area). Day by day, the relation is becoming very close between company and consumers. Company is directly meet to the consumers through the CSR activity. Even they are build up strong brand equity through CSR activity.
By Virag Shah, Confidential  | 01 21 2011 05:47:56 +0000
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I totally agreed with Ms. Anuradha & Ms.Shweta. First comes PR.PR is more important than CSR. If the PR is not strong none of the organization can meet CSR.
By Revathy Venkitesh, Traffic Assistant, Global Aviation & Services Group  | 01 23 2011 17:25:56 +0000
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PR is the first then comes CSR. Unless and until PR is strong you cannot understand or fulfil your Corp. Social Responsibility effectively.
By anuradha , Education Coordinator, A to Z Technologies  | 01 23 2011 03:30:15 +0000
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PR is the necessity today. We can see competition all over. I agreed with Shweta.
By Aditya R. Upadhyay, Site Incharge (GM), Focus Energy Ltd.  | 01 21 2011 14:19:47 +0000
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