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Which is the most effective medium for advertising????

Created by : Meena Deshmukh, Product/Brand Manager, Videocon Inds  | 10 28 2010 11:14:32 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Communication(Sales & Marketing)
Keywords : advertisements digital advertising ad medium digital ads which is the most effective medium for advertising digital medium
Activity:  905 views;  last activity : 11 24 2010 15:55:49 +0000

There is a fight going on b/w marketers to choose the medium for advertisements. Many say that television is the best but with the rise in social media & other hot trends digital media is also gaining importance.

So, what according to you will the best media for advertisements???

  
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Television Vs Digital Media
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Top Argument
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The television is still a powerful medium and the lord of the world. For instance, the India-Australia series that just concluded was phenomenally successful (from an advertising point of view).

Television series such as KBC, Masterchef India and Dus Ka Dum are also working very well.
By Meena Deshmukh, Product/Brand Manager, Videocon Inds  10 28 2010 11:14:32 +0000
 
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you cant deny the importance of both the mediums. Television is surely the king but digitel medium is an emerging medium leverage by young generation. They both hold importance at their places. I also feel no medium can over take television at any point of time. So this debate is really like you are asking people whether you want to eat chicken or Saag. But i give thumps up to television.


By Anil A Kanojia, Client Servicing Executive/ copy writer , One Advertising & Communication services ltd  10 28 2010 12:13:24 +0000
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Television is the Most powerfull medium tosent acrosss the message to the targetgroup,still the most effective medium for advertising, but here all the compnies are facing getting the prime time to advetise the Visual, is a real task for all the company Brand Managers. R.Saseenthren
By R.Saseenthren , Freelancer, FMCG/Foods/Beverage  | 11 24 2010 15:55:48 +0000
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Television is the most effective medium for advertising because in television the top brands are producing their own channel also people trust tv channel.they think if tv is showing the thing that should be good and we have to take that.
By Nitin Mehra, Software Developer, ROBOMAN MICROSYSTEMS  | 11 23 2010 18:06:08 +0000
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television is the most effective medium for advertising... because everyone is reachable to it...
By Ravanam naga durgesh, Junior engineer, Ericsson  | 11 23 2010 18:03:58 +0000
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As of now it is television because digital media is still untried and untested properly. In fact there is nothing called an effective media in today's world. It all depends on your budget, target audience, product offering and the goal that you want to achieve. Each medium's effectiveness can change over time. Like during exam times you cant be advertising on TV for a pen brand. You rather go for lot of BTL activity by way of posters or hoardings at or near the schools. Even sampling can be tried out at an exam centre. So one has to innovatively use whatever medium chosen to gain the maximum out of it. It all depends on our usage of the medium and not vice versa.
By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 11 23 2010 16:31:50 +0000
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Television definitely covers a much wider spectrum. And most of our urban population is still far away from the usage of digital media. But Television can only provide an overview,- whereas through digital media you can enter more precisely into your desired area. You can go for knowing the product, it’s utilization & viability in your application, the market, the competitors, etc. etc., by ins and outs. It depends on the brand - if you want to attract mass-attention, television is the better option. And if you are selling products with high vale & technicalities, you need to go through Print media;- which again, for better result, needs the backed up of TV Add. So, TV media is stronger. But both the Medias have their importance – none of them can supplement the other. And above all, the brain behind is the main player - so, above all, you have to rate the Man with the IDEA.

 
By SANKAR PURKAYASTHA, Sales Promotion Manager, PODDER & PODDER (EQUIPMENT & pROJECT) PVT. LTD.  | 11 23 2010 04:49:24 +0000
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No doubt,as of today TV stands as the most powerful advertising medium because of its reach.
By Sajoy Bose.C, Asst.Manager - Materials, Hi-Build Coatings Pvt. Ltd  | 11 23 2010 04:34:33 +0000
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As of now TV with its reach and viewership out beats all other media.
By s.baalu , Consultant, XYZ LTD  | 11 13 2010 14:04:32 +0000
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Television is a good & direct way 2 Connect with peoples, because it have lots of verity of peopl
By Lalit Kashyap, Business Development Executive, Buzziness World Promotions Pvt. Ltd.  | 11 12 2010 11:31:38 +0000
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television is most vieved and thus follow believing whatever is shown. It is most comfortable and easy to view television.
By rakesh shah, Freelancer, FMCG/Foods/Beverage  | 11 07 2010 09:24:46 +0000
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In India, it is Television, becoause of its sheer reach. Print media would be a close second, because there are only a few pan-india newspapers.
By Nadeem Khan, Customer Services, Marketing Strategy Dept., Ispat Industries Ltd  | 11 06 2010 10:38:07 +0000
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It is not medium that matters but it is the skill of advertiser that how effeciently he can use any medium.
By Malvik Bhatt, MBA/PGDM student, V.M.Patel Institute of Management  | 11 03 2010 08:41:03 +0000
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Because still if we see the population out 117 crore population more then 50% of the population still don't know to use the new advaced technology of Digital media,They get scare og using the advance technology.......Thay feel comfortablel by watching the Telavision and beleive that a source of entertainment.....I think.....advertising in any digital media we must tofind out about the awereness of the people...how much they are well educated....about the digital media...
By Tapish Thapa, MBA/PGDM student, Master School Of Management  | 11 01 2010 19:13:03 +0000
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none.... its to be human commercial
By JATIN PARMAR, Business development head, COBRA GROUP  | 11 01 2010 03:35:59 +0000
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Of course the TV Ad spend show an impressive sales output and B2B enquiries...
By suhaschandra deshpande, Marketing Associate  | 10 31 2010 20:46:06 +0000
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Yes you are correct Ms.Meena. Television is the powerful and best medium for advertisement since it reaches the audience immediately while comparing to other medium. Ad thro TV is more effective and better reach.


By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 10 30 2010 18:43:50 +0000
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Yes Meena I agree with you. As of now television is the best medium of advertising but one should be very careful in choosing the channel and prior to advertising must ensure the products are available in the desired outlets all over the country. Otherwise it will be a waste of money.

At the same time one should ensure the repetition is done in order to gain mileage.

 

 

 

 

 

 

 

 

 
By Rathin Deb, Freelance Retail Consultant  | 10 29 2010 06:11:41 +0000
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Obviously, ocular ads enjoys top rating. Be it TV or Degital. But, the availability & access to people is concerned , as on today, in India, it is TV. Till such time, the mobile TV, SOCIAL NETWORKINGS etc come into easy access to people, we need to go for TV .
By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 10 28 2010 14:11:55 +0000
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Dear Mr. Kanojia you should have ideally been on the other side of the argument!!

Ideally I would have liked this in an ideation platform and not a comparitive deabatable platform. Digital Media is too nascent to be compared. The only thing that even remotely staggers us is the sheer numbers that are available on the digital canvass and the idea of dealing with decision makers directly!! Thats a humungous plus because conceptual advertising is now making way for realtime advertising. Safedi ki chamkaar cahmakti rahegi .... Lekin IBM, INTEL and sucj likes who are so non consumer based but are so active in media are due to their realtime utilities that are being showcased!!!

This is a phenomenal medium that is yet not measured!! So the intrinsic value of the unknown is always known to increase the levels of exploration!!!

 
By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 11 23 2010 08:32:49 +0000
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Now a days digital media is a good option for marketing.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 11 09 2010 14:17:11 +0000
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Importantly: Now, marketers chose the medium based on the brand/product, objective, target audience etc.
By Munish C, Project Manager, Web & Interactive Solutions company  | 11 02 2010 10:47:19 +0000
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We should not compare Digital with Television or vice-verse. Television reaches much wider audience and will be the king. But Digital has emerged as a key medium in any advertising campaign. And budgets for this medium are increasing every quarter. It allows you to monitor, track, evaluate, enhance as you go. With technology evolving rapidly, people getting more inclined towards internet, fast broadband connections reaching more people, this is going to rise and dominate other mediums, if not Television.
By Munish C, Project Manager, Web & Interactive Solutions company  | 11 02 2010 10:44:27 +0000
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