which marketing concept is better? direct Marketing or Internet Marketing....

What is your reachability in terms of direct one on one without internet marketing.  With today's trend, to get a lead in a wide variety of segments, may it be in retail, industrial etc the first step is Internet Marketing.  Once there is a lead then we can take it forward through direct marketing.  So my argument is that the both are equally important.  Looking into the ice breaker or the first contact, Internet marketing is better and to take it forward, we need to use direct marketing.

When introducing a new product/ new services/ new business, marketing executive would need to do cold calling which is initially a challenging proposition in direct marketing. In this scenario internet marketing breaks the ice at various levels and also is a platform to test marketing strategies decided with comparatively less cost. Market reasearch is comparatively easier via internet.