Dear Hemchandra, Customer or staff or colleague all are customers. The difference is internal or external. To a person in payroll accounting who is the customer? While external customer is the reason for business, the internal customer is like a moving part in the machine require to provision the external customer, so adequate oiling and greasing...... thanks for invite Sujata
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Ravindra Sharma, Managing Consultant, CHEF-India
| 01 21 2011 07:09:18 +0000
i feel staff is always in the driver's seat as only if the staff is good one can get a train of customers .It is only when we have the knacl to build up good relations we can expect customers to come back to us.
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shaili nigam, teacher, the chintels
| 12 01 2010 03:16:40 +0000
I would say customer. Staff is a part of company. I encourage entrepreneurship among all collegues. Staff according to me is also the business owners.
By
Gopinath Srinivasan, CEO, IIQ
| 07 16 2010 13:50:12 +0000
staff has more importance but not at the cost of genuine customer, customer has more importance but not at cost of loyal staff.
By
nitin jain, Chartered Accountant
| 07 16 2010 13:41:53 +0000
both are important.. without customers, there wud be no business and to sustain that business we need good staff.. so both are equally important than either of them being superior to the other
By
Kiran Sethumadhavan, Partner, Sunrise Associates
| 07 15 2010 14:02:03 +0000
I think it's a very good subject. We need to award first priority to Customer, without customer there is no business to company which includes assets of the company. Once the customers are there for the business, subsequently staff is required for the business to stand in the market..
By
Venkatesham.G , Purchase/Vendor Development Manager, Radico Khaitan Ltd.
| 07 15 2010 10:30:25 +0000
Dear Sujata, A satisfied staff can only can give /service /produce satisfied customers.If the staff itself is not satisfied,it impacts his/her performance/productivity.Its totally atmospheric based prevailing from situation to situation.There are various tangilble & intangile factors associated with individual staff both personal & official with have to be dealt or addressed by the employers very carefully.A motivated & well satisfied staff will always produce better results...
By
vishal Sinha, BD Manager, Skytone Electricals (I) Ltd.
| 07 13 2010 09:14:18 +0000
It is the customer first. Because to a larger extent he is the one who is going to decide the destiny of your organization. Yes you do need to care about your staff and that too very humanly. But while giving our verdict we have to be cautious in which case we are giving our verdict. So a serious thought has to be given before deciding.
By
Aditya Sharma, Insurance Advisor/Analyst, LIC OF INDIA, ICICI LOMBARD
| 07 13 2010 08:10:46 +0000
I think staff is first since it is only staff who actually satisfy customers..
By
Heena , CA student, ICAI
| 07 13 2010 08:06:02 +0000
I would like to say CUSTOMER is first. Because suppose one customer is not happy with your company or brand, then he will spread negative informatio about your company to 10 customers and that 10 will convert into 100 and so on. So its very important to keep the customer happy and satisfy them, at the end customer paying us and because of them only we are able to run and increase our business. Employee also important but for me CUSTOMER is the GOD.
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Sandesh Shridhar Gamare, Media Coordinator, Marketing Officer- Neptune Developers, Neptune
| 07 13 2010 07:01:40 +0000
I will say Customer is the first. Because if you one customer is not satisfy with your company then he will spread negative information to 10 customers, and that 10 will convert into 100 and so on. So its very important to keep your customer happy and satisfy, at the end customer giving money and because of them only we can run our business. Employee also important but I will give first important to Customer, and its a fact.
By
Sandesh Shridhar Gamare, Media Coordinator, Marketing Officer- Neptune Developers, Neptune
| 07 13 2010 06:53:05 +0000
It is the customer who brings the sustaining power that is money to the company.He has to be given the first priority. He is the reason for our existence as an organization. Yes, staff is important that is why many organizations perceive their staff to be the internal customer. But customer is the first priority for all organizations.
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prakashjagtani , Middle Management, Godrej & Boyce Mfg. Co. Ltd.
| 07 13 2010 05:37:33 +0000
From B2C Perspective...For smooth functioning of an organisation staff should be the priority which is in the hands of the people already working the pipe line but for getting orders and profitability for running the business Customer stands first and remember not to forget that a disappointed customer can ruin the whole lot of potential customers who are directly or indirectly in touch with him/her...So, if we consider staff first before a customer the business may go in loss, for a business functioning well, talented staff with customer orientation is must and when we consider staff on basis of customers requirement we directly put customers preference first hence Customers have the bigger role to play for a business than the employees.... From organisational Perspective its staff for no doubt... What i feel this question should have a discription for the debate...
By
Manish Gaurav, Asst. Management Professor, Sanjevani Institute of Technology & Management
| 07 12 2010 15:27:45 +0000
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I Believe Staff is the first (Internal) customer for any organization. Firstly we should build confidence and enthu in our staff and make them comfortable to become a member of the family through which we can gain end customers attention.
By
Greeshma Reddy, Regional Marketing Manager, eInflexion Pte Ltd
| 07 16 2010 09:11:04 +0000
I am also in the favor of Staff.. becoz how can an organization deals with their customer without their staff..Staff is very crucial for a company,they are rightly termed as "greatest human assets" for an organization. We also shudn't forget that staffing & retaining the right talent is now more challenging work then fulfilling customer needs,as a talented & experienced candidate they have opportunity in the market..We all our aware that an employee when leave the job , an organization has to suffer a lot..Hence employees should be valued..
By
Tanu Varshney, MBA(HR),Fresher, Amity Business School, looking for HR JOBS
| 07 15 2010 14:21:55 +0000
boss without a staff how you are going to handle customer...who will give services? who will make the goods... you can not have customers with out a good or a services.... so staff are coming first then customer... other ways...if a staff is satisfied then his/her productivity will go down...then how you will handle customers? so...answers are here....first staff then customer.... but both are important...equally...
By
sudipta saha, Consultant, SC analytics pvt ltd.
| 07 15 2010 13:22:45 +0000
a loyal and sincere staff comes first.the organization needs to stand firmly first which is supported by a sincere n working staff.if staff is neglected then u will end in a zero sum game.all the profits will turn into loss...
By
Anupama Pattanaik, M.A student, UTKAL UNIVERSITY
| 07 15 2010 13:00:02 +0000
Thanks for invitation As per me staff come first for the benefit perspective but now our thinking has changed we may say customer, actually before customer realize his/her need staff member or employee use their ideas, mind and make available the future need of their customer when staff took lots of efforts to make that product then they wants the value for their efforts and they charge for their efforts so staff should be first then customer. Now the companies are more interested for profit so in this case customer will first like the marketing concept "IDENTIFY CUSTOMER NEED AND MAKE AVAILABLE" but initially the making product was a technique and in exchange there was a product not money, means the expertise exchange their product each other to obtain and later it changed into the money so the MAKER OR EXPERT SHOULD BE FIRST NOT CUSTOMER. "CUSTOMER WILL NOT BE THERE IF PRODUCER DON"T WANT TO MAKE PRODUCT or SERVICE"
By
Manmath Patil, Marketing executive
| 07 13 2010 06:36:48 +0000
If you do not have a staff that believes that serving the customers now and in the future is the most important thing in the company then the company will never become great. Customer driven innovation is not very common, so you need a staff that believes in what they are doing FOR the customer.
By
Kaj Voetmann, Senior Consultant, Beren
| 07 12 2010 17:28:13 +0000
Yes today engaging/retaining staff is a difficult than customers. If you don't prioritize your staff he might leave you or competitors will hire hire for more benefits. Since we find more attrition happening today it is staff first and customer next !!!
By
Sujata Sharma, Marketing Manager, Ibd India Pvt. Ltd.
| 07 12 2010 13:38:01 +0000
This refers to the article "Staff first, customer second for HCL boss", in "The Times of India", dtd 14.06.10. As per Tom Peter, Mr Vineet Nayar (CEO of HCL), has invented whole new way of configuring and managing enterprise and he could become new Peter Drucker. I also feel that to attract and retain the customer an employee who directly interact with the customer plays a major role.
By
Hem Chandra Kukreti, Mktg, Bharat Electronics Ltd
| 07 09 2010 16:12:22 +0000
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