Who kills brand — people or time?

A brand is developed keeping in mind the  target customer which changes with time. With time people evolve so does their self image , needs , functionality requirements etc. Mobiles can be a classic case. Contrary to earlier times they  had to re-invent themselves on the lines of functionality, chick, design etc. This also created an a opportunity for new brands to emerge & ones who could not adapt had a shorter PLC ( so to say)

Yes its people who kills the brand ....

Of course, it's people who kill the brand. More than becoming a father or mother, it is important to raise the child and make him/her a mature, sensible and responsible citizen of the country. A brand does not become a brand by itself but has to be seeded, feeded, nurtured, medicated and brought up well to stand up and be counted.

good insight and feedback sarada, informative and supportive argument!!

The life of a brand depends on how it is nurtured. There are so many brands which are more than 40 years still surviving, sometimes getting stronger.

It all depends on how u manage it.

Maintainance of quality, regular update, constant touch with customer about product care, Exp. Surf, Rin, regular availability in the market.

It is the people who kills the brand the most but others are the producer/manufacturer, the competitor and the time which kills the brand!

Every brand once it is created has a LIFE CYCLE. It has 4 stages  wHerein it grows then tanks before falling. The brand is managed by people who take conscious decisions which will result in either extending or shortening of the life cycle stages.

Yes i fully agree that people kills brand. First of all we should think, Why? One of the reason is brand is not upgraded and as per trend it is not moulded. You take the expample of Ambasador car. It was the the best model and comfortable car but after launch of Maruti they were not able to mould them selves as per market and today they are out of market. On every new lauch we need to mould our brand as per demand of the time. Once we does this no body can kill brand.   

Yes. . If we compare between People and time, its people who kills brands. If it's time that kills brands, the effect should have been be same for all brands?

it is people who kill the brands by not honoring what is committed

Yes Its people who kill brands...as time goes by people change their loyalties towards a brand and a product, Time has less to do with the killing of the brand...even in very less time people change their liking towards a brand....

Good debate.

People are more responsible for mature/ immature death of brand.To overcome time factor, modifications and improvements can be carried out, but to read psychology of people; really it is damm difficult

When brands are built based on values recognized by the masses, people will support them, generation after generation and time cant kill them.

It is definitely people who kill brands and not time. Regardless of how good a brand is, once something new hits the market people just rush to try it and this happens all the time.

Shaju you are absolutely correct. It is people who kills brand and not time.

People from both side of the fences!

Success, early on can make the guardians happy and lapse. Success can make the carriers of the brand to the masses arrogant and complacent.

In today's world its easy to purchase loyalty of the consumer! the word FREE can do wonders to a human mind! People are always game to try a new competitive brand. Why? Because it has been endorsed by their fav actor! Because it has attractive price! Because its has offered me a trip to the Bahamas! I mean there are a number of reasons to take your consumer away even if it is for that one time. Now in a population of 100 million plus one person in Mumbai being enticed away you can make your calculations as to how many like minded individuals are actually purchasing the product at that time pan India!!

People are responsible for the success and the downfall!

I completely agree with all the arguments putforth by Mr.Bhavesh.Indeed its the brand managers who are responsible for the survival of the brand.They need to keep coming up with new ways of sustaining the interests of the consumers with the brand otherwise the brand will die its natural death.

Hi Saravanan.

No one can underestimate the time factor that's why PEOPLE (Brand Managers) get paid to run the Brand as per Time, if they fails BRAND fails. Its all about creating more & more market shares for the Brand, when money matters NO EXCUSES are allowed. If People (Brand Managers) stuck, its his fault, you are not on the job to get stuck. Go & get help, ask questions, ask resources, don't you think its like "Rule of the Jungle" , kill for survival, to feed, to eat or to live where any excuses takes lives. If you love your Brand keep it alive. People can do this, not a Brand itself.

Hi Arnab. Its NOT about easy to say, its truth - a BRAND has to Run, walk, Talk, Smile & Sleep when BRAND Managers (People) ask for it. Brand does not move itself.

"consumers tend to be bored as time passes..." this is what PEOPLE (Brand Managers) need to do to keep it alive in consumer mindset. Why every few days/weeks/month there is a new Soap from LUX, why there is a new Mobile phone from Nokia, Motorola, Samsung or LG? To keep Brand alive, to keep it as fresh as always in consumers Brand. Every segment of business, products, services Brands keep coming with new ideas, advertising, added values & so on to meet the TIME (consumer mindsets).

Nokia has a Mobile phones in Local Indian languages just because to meet the (consumer need) as every Indian can not use English, but they still want to use a Mobile phone (because time requires it)

So People (Brand Managers) keeps Brand alive with Time, if they do not do it- Brand dies.

True Brands NEVER die. If PEOPLE (here People means Brand Maintaners) do not maintain it as per time.
Conclusion is "If you do not maintain your Car, you may have accident, or it will stop you somewhere, you will not able to reach at your target"- same issue with Brands - people keep Brand maintained time to time, if not its DEAD.

Take a example (good to talk by examples- right?) a The Bollywood Brand "AMITABH"
Today also he is the same as before (even stronger) BRAND, he is doing many roles like any other young star actors. Only reason this BRAND has managed with TIME, style, values & so more & more.

People (Himself or supporters) managed this BRAND using TIME change, like if you do not wear Night cloths, you can not have pleasing sleep, so you change a cloth as per time to manage YOU (a BRAND & a PEOPLE).

Keep BRAND alive , people requires to WORK as per TIME demands. So its PEOPLE (Brand Maintainers)
who kills it by not going by time.

People who do not invest the time in keeping the brand alive and relevent kills the brand eventually.

Dear Chandan,

Brands never die.There is just no organic death in the life cycle of brands. Instead, they are murdered by Brand Managers. They are lazy and they don't know how to maintain them after launching.