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WHY CELEBRITIES should endorse or advertise a product when they are zero about that product

Created by : Suresh Prasad Gupta, Freelancer, Pharmaceuticals  | 08 16 2010 01:29:07 +0000
Keywords : why celebrities should endorse or advertise a product when they are zero about that product
Activity:  561 views;  last activity : 08 29 2010 17:36:51 +0000
 
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They must not endorse other than their expertise Vs They promote the company and harming the people
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WHY CELEBRITIES should endorse or advertise a product other than his own expertise when they are zero about that product.In fact by doing so, they mislead people and in turn peoples are cheated.There must be a code of conduct for these celebrities or the actor who advertise these products.
By Suresh Prasad Gupta, Freelancer, Pharmaceuticals  08 16 2010 01:29:07 +0000
 
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I THINK IF SOME COMAPNY START TO GIVE THIER PRODUCTS IN FREE IN VILLAGE EITHER CONSUMER FREINDLY IT WILL WORK  HOW MUCH INVEST IN THESE STARS THESE COMPANY CAN DO VERY MUCH CHARITY WITH THERE MONEY INSTEAD OF PAYING BIG MONEY TO STARS. I THINK PRODUCT IS SOLD BY ITS QUALITY NOT BY STARS THESE COMPANY HAVE TO LEARN LESSON FROM SOME NETWORK COMPANIES THAT THEY NEVER ADVERTISE THIER PRODUCTS.

THAT MONEY THEY PAID TO STARS IN SUCH MONEY CORPORATE CAN EVEN ADOPT A VILLAGE FOR GROWTH IT CAN HELPFUL TO THIER BUSINESS & COUNTRY TOO. 
By sarvesh trivedi, Cust. Service Manager, ICICI Bank  | 08 29 2010 17:36:46 +0000
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Kiran Bedi promoting something other than her expertise in police, Amitabh promoting oil,cream etc.,MS Doni promoting cloths etc., are they not misleading people? Do they know all good and bad effects/features of the products they endorse? They must not do these advertisement if they are unaware of every aspect of the product.
By Suresh Prasad Gupta, Freelancer, Pharmaceuticals  | 08 22 2010 11:35:58 +0000
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They must not endorse other than their expertise. Correct. But other than participating in the advertisement they must make sure and understand its repercussion on the society and all around. Pullela Gopichand - India's famous Badminton player once denied to endorse a product thru advertisement on moral grounds questioning the product's affect on the health. People follow their icons. Celebrities need to keep that in mind.
By AMITAV , Manager Operations Planning and Control & Technical), HINDUSTAN EVEREST TOOLS LTD  | 08 22 2010 09:36:16 +0000
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i agree with you sir  but according  to time and market something is change  need  product quality and other things is important comparison to endorse of product .but if you are talking about the current time market situation proper marketing and advertisement also important for promoting the product. because today market is show off market  without advrtise  you cant imagine your product promotion .

thanks 
By anuradha , as faculty teach in this institute, parallel infotech pvt ltd  | 08 17 2010 11:44:36 +0000
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Sir I agree with you unless the product is testified to be good for consumers.
By Dileep Kumar, MBA/PGDM student, Swami Keshvanand Institute of Tech., Mgmt. & Gramothan  | 08 16 2010 18:17:09 +0000
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I support your views, Suresh.

They are doing it for the sake of money only.

There are some exception like badminton player P. Gopichand who had refused to do ad for Thums up in spite of an offer of 5 cr.


By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 08 16 2010 10:39:11 +0000
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Suresh I agree with you unless they feel the product is good they should not do endorsement. It should not be done for money instead they should keep the values in mind.....         
By Sujata Sharma, Marketing Manager, Ibd India Pvt. Ltd.  | 08 16 2010 08:18:10 +0000
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They have their own brand value. Due that only they endorse or advertise a product which they never use. India is a country of innocent and orthodox population where people hang them selves for their heroes or leaders. This is only a mockery of sentiments.
By Sanjay Tiwari, Manager Accounts and Stores, Hindustan Everest Tools LImited  | 08 22 2010 09:42:59 +0000
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Yes they promote the company. But why we can say that they harming the people. They are professional work for money. If people know about it then why they go for those products?
By Vipin Bhasin, Private Equity/Hedge Fund/VC-Manager, Indian Investment Co.  | 08 21 2010 10:30:27 +0000
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Dear Suresh Prasad,

The sole purpose of so termed celebrity is to make money and not educate. If buyers fail to understand this simple fact it is their problem. As for companies if they feel so and such is a celebrity and can promote sales it is their outlook.

As a customer it is the buyer who must value one's own resource.
By Ravindra Sharma, Managing Consultant, CHEF-India  | 08 19 2010 06:01:57 +0000
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THEY PROMOTE THE COMPANY,PRODUCT,BRAND,THEMSELVES AND LET DOWN THE END CONSUMER.LET THE BUYER BE AWARE IS WHAT THE LAW SAYS.
By s.baalu , Consultant, XYZ LTD  | 08 18 2010 08:17:56 +0000
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i am not wholly blame to celebrities customer is more responsible than celebrities in this fool making game.customer recognise the product and remember the product due to celebrities.so companies use the celebrities.i dont know from where matter came for celebrities expertise.but in this case customer should be more concious to use products.when customer use the products due to celebrities recomendation and companies will benefitted in it and they will pay regularly to celebrities no one can stop it.
By parvez alam, proprietor, Advertising/PR/MR/Events  | 08 17 2010 14:44:20 +0000
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WHEN ANY PRODUCT ENDORSE BY THE CELEBRITY, IT MAKE EASIER TO USER TO RELATE THEMSELVES WITH PRODUCTS.
By HEMANT VERMA, Marketing and Branding, NAVNEET PUBLICATION INDIA LTD.  | 08 17 2010 11:55:21 +0000
Argue for "They must not endorse other than their expertise"
Argue for "They promote the company and harming the people"
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