Why retail is all dependent on offers and discounts.....and not features in India?

I do not agree,,in fact Indian consumers are very discerning,,,,they want a good quality product at a reasonable prize,,& it is because we can see the sudden surge in sales during discounts,,,

Also there is a class of people which is not promotion driven,,,& they are not any less even in numbers,,, do shopping throughout the span of year,,but are scattered & hence not noticeable,,but in real terms are drivers of the growth & innovation for the marketers.

Number three,,, products or brands whose marketing is only done via channels like discount & offers, can not sustain longer I suppose,,,

For example TV Brands like Aiwa & Akai rigorously marketed their products in the same fashion,,,got initial response,,,but could not keep the momentum ,,, obviously some 'features' were missing...against that brands like Sony hardly offer such discounts or promotion & still becomes the super brands,,sustainability, trust & brand value is important...

The retail thus have all genres of marketing...& just believe that customers are real smart...take no chances,,,only quality & value can sustain.