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Wild Thought - any Indian organization Could have bought Cadbury's!

Created by : Deeso Manjila, Head - FTZ  | 01 20 2010 14:26:04 +0000
Industry : FMCG/Foods/BeverageFunctional Area : M&A(Corporate Finance)
Keywords : m&a's - post recession
Activity:  141 views;  last activity : 07 06 2010 20:18:09 +0000

Now that Cadbury is going to be with Kraft, just a wild thought - just like TATA took over Tetley, Jaguar etc, probably companies like ITC, Britannia, or even our own Amul or even TATAs could have given a hard chase to amalgamate Cadbury's to  their fold

  
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i hope that it is possible, becuase now the days whatever is situation of  global company , i am looking from here . it may me that our home based company like ITC or another brand may chase the cadbury
By abdul arif, Transactions Processing Leader, Saudi Modern Foods Factory  01 22 2010 11:34:03 +0000
 
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I agree that yet another iconic brand succumbing to foreign ownership but for kraft this Cadbury deal was very important & which would give a meaningful entry into the Indian market where it has no presence. Cadbury in India is synonymous with chocolate which has seen revenues grow by year on year in the last couple of years, kraft anyhow would not have missed this opportunity which it was eyeing from long time. And for Cadbury this deal means: it can enter newer and high margins segments with Kraft's portfolio of premium segment.

Now Britannia & home grown brands have to fight world's largest biscuit brand Oreo and Kraft Cheese. In this competition, Indian consumers will now surely have much more in the plate than they can actually gulp.

Interesting debate Desso Manjila :)
By Purvi Ghosh, Marketing analyst, Percept Advertising  01 22 2010 12:09:29 +0000
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Definitely it would have transformed portfolios of these companies for better long-term growth. The only apprehension could be for some, that buying a company of its size would have been an uphill task.

Cadbury's hold on consumers in India and other emerging markets was a factor in Kraft's takeover offer for the candy maker. This takeover will boost Kraft's presence but other companies have missed out a great potential interms of Cadbury's distribution network.
By Shailena Varma, Logistics Manager, Target  | 01 21 2010 14:59:56 +0000
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Media reports say that Kraft mainly looked at CAdbury's performance in emerging markets like India, Africas etc. If thats the case, Indian conglomorates would have been better placed to manage, out perform this company better than other MNC's...
By Deeso Manjila, Head - FTZ  | 01 20 2010 14:26:04 +0000
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Incian corpoates are looking for companies that manufacture different types of products other than food and beuverege. India has only two major companies like Britania and ITC, Fritto Lays is American. Leaving out Lays, I don't think the other two are big enough for such a venture. 12bn dollars for Cadburys. I don't think ITC and Britania are that big to get into such a venture of this magnitude. Also, they may not have the knowhow to keep it afloat.

Only TATA's has ventured for such large acquisitions, maybe Reliance or Birlas can as they are trying or are already in such a line of growth. All others are not that big to invest in such ventures expecially food and beuverages which is highly competitive world wide. First of all financing will be difficult if one is not big enough like the company taken over.


By Mathew Cherian, Research Associate/Analyst, Western Michigan University  | 01 25 2010 18:05:55 +0000
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It all depends on the vision of the company managers!!

Why would TATA get into the confectionary segment?? They are into Hotels but has that prompted them to get into the READY TO EAT food market?? There has to be a semblance of thought and the ultimate destination reach. Similarly Britannia.. Was getting into processed foods one of their vision or goals?? Were they planning on taking the confectioners market just because they are into food?? For arguments sake it is indeed interesting but eventually it has to relate to the core business values of the company!!

Interesting debate indeed Desso!!
By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 01 23 2010 02:51:13 +0000
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