Will DOCOMO be a success?

okk...u might be true about the n/w of DOCOMO, but its a new company or organization & to be establish itself in the market every new thing or technology require time.

and the network problem sometimes may occur with well establish towers of vodafone & idea, so that doesn't mean subscribers won't use it..& they even don't hv the cost of 1p/min still there are more users.

At last the success comes in step by step slowly...not in a single day or in 1st attempt

ya...the new concept of TATA DOCOMO "to  pay only for the duration as much u talk.." is very good idea as in today's generation everyone is habbitual of using mobile phones,but some subscribers get tense for their monthly bill.

The most valuable thing is that TATA DOCOMO is to be launch as GSM rather than CDMA..& cost is just 1paise/min wheteher local or national.

So in such situation DOCOMO will act as boon for current existing users & it'll definitely increase the number of subscribers.

While, there are reasons to think DOCOMO will succeed but they are irrespective of the 1 sec marketing plan.

TATA in India is a Trusted Brand Name. DOCOMO is synonymous with Technology. Together, they are moving fast; which is something unseen and a welcome change than Indicom. The growth in several circles within just few month of launch is incredible.

Coming to the 1 paisa scheme, it might be a washout for consumers :-) in my opinion.

First, it is not offered for all schemes. The schemes where it is being offered are well above the minimum ARPU. So that ensures TATA doesnt suffers any losses even when they actually pay more than they earn for all calls made to other operators less than 18 seconds. I say this because Interoperatability charges are set to minimum of 18 paise and for every minute. That's why I think this scheme is a washout and irrelevant for DOCOMO's success.

However, the overall marketing needs to be applauded. "TATA DOCOMO" the brand name in itself sounded so boring, but the way they have projected it is interesting. Even the age old DOCOMO tune has striked a chord.. and the visual coverage across cities where they have launched is also impressive. Guess they will make a niche for them, a bigger niche hopefully. DOCOMO experience with 3G and content driven Japanese market should also be handy once 3g launches.

Cheers

yes i agree but such kind of joint ventures u think help Indian economy...???  i know they definetly help customers but its foreign invest n at d end of d day only japanies gonna have profit + they got a well know company which is introducing them to indian markets  .............y  not  v r capable of inventing such technologies which reduces our call rates without  any foreign investment after all india have a lot of potential in communication field.......

I bileave TATA DOCOMO will do a very good business in India. It is giving very good schemes which even India's leading Telecom service providers like Airtel and Vodafone are also not giving. Call across India in just 1 paisa per second that means even STD calls now will be merely Rs..35/- an hour...waw!!! Thats what exactly the youth of India wants.Not only that 100 local and 100 STD sms free. Which other Telecom service provider is giving so many facilities at a time ?

I see no reason for it not to suceed. They have come up with a very competitive package and change is the essence of life. WAY TO GO!!!

Maybe Tata has found its fortune at the bottom of the pyramid!

I have to say here  only one thing, as TATA is always concerned with the middle class for a long time, and this is the segment which is neglected by most of them and this will be an advantage for them, even if Airtel and others are having this consumer base, but then with a plan like this most of them will shift towards DOCOMO, so with a higher percentage of people belonging to middle class and BPL, they will go for DOCOMO than anything else from now on, not only current users will switch to DOCOMO, but also attracts more new comers in this area, as the mobile phone users are increasing day by day....this is a classic marketing technique applied by the TATA people and surely DOCOMO will be a success.......

yes...it will be successful there is no doubt about it

but to what scale ...

.........that will be a question (high end service or youth market or mass market or loss leader launch strategy) 

Yes, the concept is very nice. And TATA's network can be huge. It would be a huge success, provided their customer service is good.

The next generation - Introduction of 3G, IP Telephony, etc could be another add-ons to it. Seems like a great initiative taken at the right time. But competition is tough for TATA.

The idea of 1paise/1 sec is very good . It will be succesful and change in the existing mobile market :) . As its a new launch they made a change in the new comers to the market . Its a hit in market comparing others like MTN or aircel in kerala .