Will India ever realize the importance of its home-grown firms or brands?

The onus to create a global brand lies in the hands of both an effective marketing as well as an efficient production team. A right product without a well carved marketing strategy may not be able to project itself as a prestegious brand & viceversa.

I firmly beleive India has already started to realise the importance of our own home grown brands. Its just that basically for most of us the product is more important then the brand ................ Its the younger generation who has started to give more importance to both the product as well as the brand they buy.

We are moving ahead at a fast pace. If you look at ot some of our home gro brands are already creating some ripples globally  - Airtel, SBI, Reliance, ICICI Bank, Tata to name a few.

Yes, Indian products are economical & are matching with international standards.

I support your views, Sheetal.

Well, the situation here is slightly different. It is not that the importance of home grown firms are not recognized but call it a cautious approach given the reputation of these very same firms when it comes to indians. These firms lack in quality and comittment save for the likes of infosys and TCS.

I am not too great a fan of Reliance. And we have indeed taken note of our proud achievements in the automoticve sectore. Like that of Tata motors and Mahindra. It is only a matter of time - once these companies brush up their act and start being a true MNC, then indians will definitely stand by them.

Sheetal I am in total agreement with you. Indian customers are, if I may say, different and price sensitive. I am not going into further details.

I am in total agreement with you Natteraja on the subject.

Look at the Gujarat Cooperative Milk Marketing Federation, It markets the brand Amul and the brand is well received all over India.. But quality has to be given to get a qualtiy response...

Speaking not as a professional but as a young consumer, I do believe that India will wake up to home grown brands proportionately to growing sentimentality of people towards the story & ethic behind certain brands. Its precisely the reason why Indianised companies, offering international standards of service & value for money still strike a chord. 

Yes, the craze for Western brands does exist. But that is only because the product in itself has a much stronger connect to the psyche of the consumer. Hence the learning should be to create brands that strike that chord.

Let us not forget the age old saying Rome was not built overnight.Recognition of various Indian brands is a concrete indication of our growth.soon we will catch up.

Yes certainly there are some brands who are making line.

To become international brand a company should build the reputation, certain rules, regulation, ethics, standards, work culture and should be in a position to project itself of international standard.

There is no dreath for manpower to execute and make such companies.

It requires matured management,long vision, financial discipline ready to sweat till we reach such standard.(as proved by 101 meadalist their coaches and people who maqde it).

Thanks for the referral Mr.Jayant Vishnu. 

Though I accept your views posted, I would like to differ from you. Today the scenario has changed to a great extent. No doubt for certain products like textiles or some consumer goods we Indians have inclination towards them but not for all the products. Our Indian companies are capable of competing with global counterparts say in technologywise and also including space reasearch. Earlier we had to import certain products for some special applications, but today the scene has been changed due to our increasing rapid industrial and technological advancement. When we were a developing nation we had to seek support from some pioneers in a particular specialized field from abroad for technology and know-how. But today we have super computers, the technology & the know-how refused by US to India. In vital areas India is having the leading position. One country can not concentrate in all areas of manufacturing and sometimes need exchange and transfer of goods & services and technology. It is inevitable. In view of the above we can not take a stand that India is not realizing the importance of its home-grown firms or brands.

I support Sheetal's argument that quality made in India goods  could attract consumers if rates cheaper.

Indian brands are doing well and if the brand is available at good quality and optimal price, many of the customers do go for it.

The lure of the foreign brands may be there, but when the customers compare the brands and if the value for money is better for the Indian brand, they will definitely go for the Indian brand, unless the brand itself has a very big style statement like Gucci and other similar brands.

In such a scenario, the customers are buying for the brand name and not necessarily for the base product. However, this comes with the implicit assumption that a Gucci product is a good quality product or any other attributes which are generally associated with a specific brand....

Thanks for the referral, Sheetal....

Sure hope so but whether it's going to be in the next 10 years remains to be seen. I think this is a question we need to ask ourselves, are we willing to take an Indian product or just pass judgement on what's never been used. The key probably is to flood the market with quality products and give clients no other option just like the Chinese, they're everywhere and at one time they did evoke a smirk but not any longer.

hello Jayanth,

to the current trend ur words are right.but,i feel we Indians are slowly coming back to traditional / typical ways in every thing.may be, still we are very much interested in foreign brands in every products,but we have to consider which are our stronger areas where we dominate over others and slowly we have to overcome from the image of being followers to others.let's not forget most of the foreign branded items are getting manufactured in India by our own workforce in any product range.