Build your professional network on facebook via our app Go to app
 
 
Posted in Community :

Marketing & Branding

 

Will India improve its nation brand by heading to the moon?

Created by : Sachin Pande, PR & Media Relations Manager, Mudra Communications  | 11 23 2008 10:36:09 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Branding(Sales & Marketing)
Keywords : INDIA Brand Budgets Improve Nation Moon Heading High-Tech Economy
Activity:  236 views;  last activity : 07 06 2010 20:18:09 +0000
 

India Launched  the chandrayaan-1, an unmanned spacecraft designed to map the surfaced of the moon.

Though the scientific benefits are obvious, much of dialogue surrounding the event emphasizes the launch’s impact on India as a brand- declaring that India “ has arrived” as a modern nation. However, detractors- both international and domestic –claim the US$83 million should have been spent addressing India’s internal social problems and poverty issues.

 
Share
 
 
  Rate : 
 
 
Yes Vs No
6
 
 
 
 
2
5
2
Support   Support
Top Argument
1
0
Of course a moon shot would enhance the Indian brand. Not only will it show internal and external audiences that India is more than just a perception of poverty but a leader in the high-tech economy. Just look at the subsidiary outcomes, technical innovation will occur in India with their involvement in space. One can only speculate who will be first to set up space stations on the Moon, India or China. Imagine the scientific spinoffs to the country that achieve this. Space is commercial now and the Indian brand must demonstrate that it is a country of complexity of history and modernity
By Parth Singh, PR & Media Relations Manager, J Walter Thompson  11 23 2008 10:38:06 +0000
 
0
0

India has been providing technical services for settelites and settelites launched by India are spinning revenues.

By heading to moon India "s capabilities in space are known to the world  wherein the image of brand India will improve. 
By malladi madhukumar, AGM -MKTG, Andhra Cements Ltd  | 12 30 2009 15:25:06 +0000
1
0

Neelima with due respect,

Space programs earn billions of dollars to the country when brand is build and India launch satellites of other countries (India is record holder in sending maximum number of satellites together at one launch).

It is illogical to think that weaponry and satellites advancements are stopping India to improve lifestyle of people of India(Take example of US/Israel--If you distribute money to poor then they get short time relief not permanent freedom from poverty).


If India does not invest in weaponry system then one fine day countries like China or Pakistan will do what British did 350 years ago.


After that, We will again have to sit and pray to Almighty to send few Gandhis to bring us out of dependency--because you know--I am more than sure--people who cry foul against Indian weaponry system wont at all show their face in India surrenders to the enemy.

Remember this time Gandhis--Because British might had some humanity but Talibans wont.
By Sayan Chakraborty, Senior ERP Consultant, International Business machines  | 03 30 2009 15:37:30 +0000
0
0
The event has outlined India's expertise in the area of space science which was never in doubt considering the number of Indians working at NASA. Plus India has always been in the forefront of science 
By Rajesh Kanwar, Media Planning,J Walter Thompson  | 11 23 2008 10:39:39 +0000
0
0
This is an important step taken towards a holistic development. This will not only place India in a league of champs but will also open doors for many other initiatives. Today Indians hold key positions in most of the high-ranked Organizations. Indians have been doing a lot in all the fields be it Medical, IT or any other sector. I do believe that still there is a lot left out which needs to be addressed first, but we should not wait for things to get cleared and then take another step. Its better that people from various sectors are trying their best to do a lot towards taking India in a different league. This launch has certainly increased the goodwill of India. I am proud of India
By Venugopal K, PR & Media Relations Manager, Ogilvy & Mather  | 11 23 2008 10:38:59 +0000
0
1
I cannot understand how it does not concentrate on improving the lives of its citizens rather than constantly investing in weaponary and space programmes. By bringing even a small percentage of its people out of poverty it would create a massive internal market - and thus generate wealth. I think the launch of Chandrayaan may improve its brand at home but not abroad
By Neelima Pandey, PR & Media Relations Manager, Group M  | 11 23 2008 10:37:26 +0000
0
0
Comparing the Budgets of US ($16 Billion) and India’s shoestring ($700 Million) for these fields and the achievements what I would suggest is India should have done this before instead of deviating an ambitious space programme into Missiles.
Missiles are always Non Starters and never used in practical and costlier than sorties
By Sachin Pande, PR & Media Relations Manager, Mudra Communications  | 11 23 2008 10:36:09 +0000
Argue for "Yes"
Argue for "No"
 Found the debate "Will India improve its nation brand by heading to the moon?"  interesting ?  Suggest to your connections and communities  
IT/ITES recruitment firm
  • Create a confidential Career Profile and Resume/C.V. online
  • Get advice for planning their career and for marketing of experience and skills
  • Maximize awareness of and access to the best career opportunities
Viewers also viewed
These days, a number of companies, including Jantzen and L.L. Bean, are bringing back styles...
 
809 referals 24 arguments, 841 views
In the wake of the fuel prices going up, waning consumer confidence and sluggish Global economy...
 
1 referals 7 arguments, 437 views
Many brands become stagnant and then they die. What to do if you want to give it a new start ?...
 
1986 referals 13 votes, 805 views
more...  
Recent Knowledge (3)
WE HAD A GOOD NUMBER OF INVENTORS WITH GREATER VISION ABOUT THE SOCIETY. INVENTORS HERE NEED NOT...
 
2 referals 2 arguments, 154 views
C vs B
 
0 referals 3 arguments, 98 views
Nirmal Baba is a fraud vs Nirmal Baba is a Saint
 
513 referals 7 arguments, 75 views
more...  
Sponsored Jobs
More From Author
We post updates on our Facebook profiles, we keep on twitting things all the time. This leaves us with less time for actually socializing. A latest book tittled "Alone Together" Prof Turkle from Massachusetts Institute of Technology (MIT) argues...
In the name of democracy aren't we making a mockery of politics, just because there is so much of illiteracy rate in India..politicians are playing this regional politics and to gain an upper hand into particular vote bank....and politicians are taking...
In India promises are like the govt. policies that may or may not happen. The whole world has experienced the inefficiency of India take for example the current CWG games....after a lot of drama the games are atleast happening. So, do you think...
more...