Will mobile ad rates surpass online ad rates?

Yes. Mobile ad. rates may go up due to the increase in usage. Actually it should be reduced when the usage is more. It all depends about the trend in the market.

K Rajagopalan.

we are living in exponential times , and google is aggressively pushing for "mobile first " hence one can only be optimistic that the mobile ads will surpass PC based ads . 

yes. As mobile internet usages as increased tremendous. Certainly the ad rares surpass online ad rates.

K Rajagopalan.

Based on the statts and findings as claimed, lets agree that mobiles though came much later than computers in this country but surely outnumber them as of now. And then, computers can’t make you talk while mobiles can. Companies, Models, Features – everything related to mobile has been on the rise each passing day and consumers dependence on Mobile would is sure to increase manifold. With high range of advantages in place, the mobile ad rates are bound to increase.

Reasons:

1. Mobiles help focus a very targeted segment.

2. Mobiles require less expertise to handle promotions.

3. Mobile promotions are expected to have a higher convert ratio...

4. No or low over promotion... so less threat of a negative perception about sms promotions.

5. Mobile promos can tap the rural, and city life, that is not internet savvy.

6. With data Oceans like Naukri.com and yellow pages, the scope for promotions and focused market activity have become easier.

hi

access the Web from smartphones like Apple Inc's iPhone

come on lets face it... thepeople are becoming more and more mobile... and marketers are luking to capture their minds any means possible....

cut down the sector, segment the market... now take a look at the possiblity of mobile ads...growing at a gr8 rate.. with technology in mobile... all this is possible....

the advanteage over pop up ads?.... It cant be deleted without having a look at it...WOAH WOAH WOAH!!!...

there lies a new scope for a product... (haha varun i luv the way u find these opportunities)....Well create a new SMS platform, one with varied sizes and fonts... make a deal with the major dealers to instal it in their mobile sets...and there u have it... a totaly new medium for advt... and messaging.....

i think something like this was tried out by sony... and airtel.. but never clicked off.. the reasons being obvious!!!....

now where is my desing and prouction team!!... loloopss i dont have one.. but i wish i had... or was emloyed to work for innovating new prducts... ... guys with the resources... ping me!... i think i have ways to make this product an instant hit....

god bless the one who started this topic.....

Cell phones are computers the last time I checked. At least that’s clearly what Steve Jobs has in mind. Verizon and AT&T are just loving this

Reuters - Google Inc said that it expects the rates that companies pay for search ads on mobile phones could surpass the rates of its existing PC-based ad business thanks to the growing popularity of powerful smartphones.

Guys, I think the way technolgies are advancing it seems that mobile ad rates surpass online ad rates. Today people are able to acess the web from their smart phones & perform all the activities that they do on a regular PC. Further, mobiles are portable & more user friendly than PC's.

So, I think in future mobile ads rates will surpass online /PC ad rates.