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Tech World

 
Created by : sumitra dutta, Consultant, XYZ  | 03 23 2010 10:29:03 +0000
Industry : InternetFunctional Area : Digital marketing(Sales & Marketing)
Activity:  283 views;  last activity : 03 01 2011 04:24:24 +0000

“Free” is a little misleading, since someone has to part with money so someone else can profit. For most customers in the marketplace, the product is really free. The difference is who the paying customers are: advertisers or ‘premium’ users.
But now there is a shift in the way of doing business online.

Now companies have started to go for payment by customers rather than giving something for free. This concept is the same as it done in the practical world. Companies are trying to create products which will attract the customers & compel them to buy the products.

So if “Free” is one way to skin a cat, does “paid” have an online future?

Please share your views.......

 
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Top Argument
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Yes websites going for paid versions do have a future.For example, how about charging RSS subscribers, who enjoy instant delivery of trusted content to their “doorstep” without having to go out of their way to find it elsewhere? Anderson says no. “I doubt content companies can charge for RSS.

Your content has to be incredibly unique and valuable, which may describe Bloomberg but not the average media site.

So until products like Facebook, Twitter and YouTube start operating on earned income instead of venture capital, the Internet might need to move to a paid system, especially if we hope to sustain intellectual property and original content produced by reporters, artists and entertainers.


By sumitra dutta, Consultant, XYZ  03 23 2010 10:29:03 +0000
 
Top Argument
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The concept though correct but has to be proved on a larger scale. Still today many peope prefer to visit & acess sites because some or majority of the services are free.

Companies have to see how people react to this concept of "Paid". Because majority of the revenue companies get is by the traffic they generate & if the "paid" concept comes to play then there is no assurance fo traffic generation.

So, companies have to study the human behaviour & consumer expectations before going for a "paid" concept.


By Radhakrishna Marar, Business Analyst, Oracle  03 23 2010 11:12:55 +0000
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It should be.


By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  | 03 01 2011 04:24:24 +0000
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Well, it seems & was always more of a transition period from initial Marketing to Commercial acts & deeds down the line...


By Wayne-Russell Macedo, Procurement & Logistics, Dana Group, Lagos  | 03 27 2010 13:22:29 +0000
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PAid is always better as it gives the buyer some amount of control over the seller legally. If your product requires post sale service you can demand it if the terms of the sale have warranty clauses of some kind. 

In fact my opinion is that PAID alone has a future because eventually if one is going to own something then there is a better grip on what you own if you pay for it. This is true online or across the counter in the shop.


By RAMESH KANDADAI, Principal Consultant, ARM Consultants  | 03 24 2010 04:29:13 +0000
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Yes. The point being, paid is the best way to say we will serve you. If you don't need to get served, get the free one.


By Tanmay Gaur, Freelance Software Developer  | 03 23 2010 19:03:27 +0000
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It is very vast issue. But if we will consider the competition factor in market then i don't think so that the major part of population go for "PAID" products. For example; We all know about Google, let assume that if Google will charge from everybody who will search any content then demand of Google definitely go down & shifted to any other searching engine which will free.

I think so it maybe one of the main reason who are considered by Online sites... And imagine about future competition is not relevant.... 


By Vipin Bhasin, Private Equity/Hedge Fund/VC-Manager, Indian Investment Co.  | 04 09 2010 07:38:58 +0000
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Nothing is really free. Even the so called "free to play" model used by online virtual worlds and social games weaves an intricate business model based on virtual goods, in the gameplay. Advertisements in various forms are always there.But if we are just talking about a model involving direct subscription /paid membership or pay per service request, then it can be argued that all economies in the world are not yet ready for it. In the US there is a great deal of online purchase of content and virtual goods. But countries like India are yet to mature in that aspect.

Another important aspect is that the world wide web represnts free information and content for the people of the world. For this view to change is not easy. Looking at various aspects it can be safely said that free content is likely to continue but content owners will probably have to develop innovative schemes of making money fromthe system.

The last point I want to mention is that, free content necessarily does not mean false information. The veracity of the information depends on the strength of the community and the active role played by voluntary editors and moderators in the community.


By Rabirashmi Ghosh, Development Manager, Knowledge Adventure  | 03 29 2010 10:10:27 +0000
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 It is a myth that most of the online business over Internet is free. Even while surfing for information, the users are subjected to view commercials (advertisements).

 Putting advertisement in Internet web pages, organizing Webinars (Web conferences), setting a web site as a virtual office and other business promotion activities are still adequately effective and relatively cheaper in comparison to other medias.

E-commerce is getting popular where people are already making payments for buying products and some critical services. E-governance is bound to be very effective and the Internet users will get more accustomed to paying bills, filling forms and submitting financial returns.

It is very unlikely that the web site owners would risk their revenue earned through advertisements or brand positioning and ask for payments for seeking basic information, using email, social media participation and some entertainment services in the near future.

 

 


By akshaya bhatia, HEAD IT, Mega Cabs-GROUP MEGA Co., In a transit mode now  | 03 29 2010 07:26:56 +0000
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