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Business & Strategy

 
Created by : Malika , Business Analyst, Essar Group Of Companies  | 09 14 2010 07:34:17 +0000
Industry : Consumer DurablesFunctional Area : Business Models(Strategy & Execution)
Activity:  299 views;  last activity : 09 16 2010 05:45:06 +0000

Optical media devices manufacturer Moser Baer India said it is launching pre-loaded Bollywood movies on pen drives to increase market share.

According to the company, the pre-loaded content can be erased by customers as and when required and the device can be used as a normal USB drive.  As an introductory offer, the company has priced a 4 GB drive stick at Rs. 850. This launch will be followed by more new exciting offerings in higher end 8 GB and 16 GB drives shortly.

What do you think guys, will people buy pen drives to watch movies??

 
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I don't think so, Firstly a normal pen drive of 4GB costs around 400....and just for few movies in that pen drive why would one give 850 Rs for something which they can erase later and use it as a normal pendrive, and even earlier they had content-loaded micro SD cards for mobile handsets, containing movies and songs....even T-series did the same with movie "Blue"...but didn't go well with consumers and now we are seeing those things getting dropped, infact everybody are downloading the music and movies, and people have stopped buying genuine stuff, when was the last time you bought a songs CD of a movie.... they just download it....so if the content is readily available for free, then why would they pay for it..


By Malika , Business Analyst, Essar Group Of Companies  09 14 2010 07:34:17 +0000
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Portable,Easy to use,Change the Contents instantly,Adaptive nowadays,So why can't one use a Pen drive to Watch movies...Apart from Moser Baer lot of PD's available in Market
By Kannan , Factory Head, Jay Gee Industries India (Pvt) Ltd  | 09 16 2010 05:45:06 +0000
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s sure when there is upgradation in the technology, everybody likes it
By Mohan Gandhi, Sr. Manager, Lagan Engineering  | 09 15 2010 16:01:39 +0000
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Rather launching new movies in pendrive i say customized Pen drive where it can be with microchip technology so you can start your car and u can insert the same in the Dvd player to play the content given in Pendrive. I Have seen this wher many company are offering the pen drive with their software which is preloaded and can be played and is not erasable. This helps the company to grow and takes a diversion.

You can visit http://www.customusb.com/ For better knowledge about this so hope people will go for this as the technology is advancing and its in ur THUMB


By Gururaj Nigale, Manager, Strategic Outsourcing Pvt. Ltd  | 09 15 2010 15:05:52 +0000
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I appriciate the idea but i have a different outlook over this. movies in pen drives can be successful as it's a upgradation of the technology. As you mentioned that people can erase the Data whenever they feel to. As per me we should look it from 2 prospectives.

1. People Gets a Pen drive with pre loaded movies, so from this you provide them a solution.

2. second thing is that once people erase the movie from pen drive they can use it as normal one. then i donot think so any body will spend Rs. 450 extra for 3 or movies as your CD is avilable just in below to Rs. 50. so in general terms # movies cost only Rs.150. People should have option too to fill it back at very reasonable amount with their favourite movie may be Rs.30/ movie,which would be exclusively avilable at your store. and it can be a competetive advantage as well for your new pen drive product. we are living in a country where piracy is the major problem,and 70% people download movies from the internet. so if people will get good print at very reasonble price then i do not think people will spent hours to download movies from net whoes print is not that good. You can use the option also in which nobody can copy it from the Pen drive as it happens in the case of Audio CD's. So as per me Refilling option  should also be there.

Good Luck !!!!


By vineet , MARKETING Manager, SRS GROUP  | 09 15 2010 09:38:37 +0000
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Pen drives are mainly use to store movies,If some people does not have own computers ,Pen drive is good option for them to store data like Movies and other college stuff.
By Venkateswara Rao Koyi, T & E QA Engineer, APC By Schneider Electric,Bangalore,India  | 09 15 2010 06:45:46 +0000
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I differ a bit from you Malika, the aspect I consider, are not economic but convenience i.e. to handle easy.

RWDVD (Re-writable DVD), normally of 4 GB to copy movie comfortably. But, you see , the convenience between RWDVD & the  PEN-DRIVE of  4GB. (1).Plug in & copy . Also, very cozy to carry where-ever you go.

But,(2). RWDVD needs a DISC FOLDER   to carry or it gets easily scratched. But it is not the case in Pen-drive.

Economic consideration is, left to the Consumers, on the merit of the(3). value- added-service by Pen-drive.


By KALIYAMOORTHY , Oil & Gas Area Coordinator, Undisclosed  | 09 14 2010 13:38:18 +0000
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i don't think so. most of people buy Pen drive for storing and communicating file from one place to another
By Rajesh Kumar, CEO/MD/Director, Career Computer Axis  | 09 14 2010 11:29:21 +0000
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It depends a lot on the quality of the movie. Downloaded movies are very poor in quality. earlier TV sets did not have usb support, but lot more TV set are providing this facility now. this eliminates the need to DVD player. secondly dvd's are not reusable. one can recycle the pen drive for new movies, save environment hv a green planet


By Nishith Doshi, IT Head, Panalpina Central Asia  | 09 14 2010 11:12:17 +0000
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I agree with Malika and i think its not successfull strategy because Moser Baer India charge double amount for their pen drives. Now-a-days everyone have awareness about the market so the clever customer never prefers to buy at double cost......


By Mohammed zaheeruddin, Distributer Sales Executive, Sriven corporation Distributers for P&G(Procter and Gamble)  | 09 15 2010 14:33:14 +0000
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This seems to be confusing as future point of view. AS per current situation answer is 'No' But if the pen drives will come in huge memory space (more than 10/20 GB) then this will be definitely useful to do the stuffs like handling movies.
By Imran Momin, Software Developer, Aloha Technology Pvt. Ltd.  | 09 15 2010 12:24:24 +0000
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this gimmickry won't survive for long but I feel they will cash in on the initial hype
By Sudhir Raikar, Partner/Principal/VP, Studio Rainbow  | 09 15 2010 11:16:45 +0000
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Pen drive is a mobile data carrying small item instead carrying a CD/DVD along with player.This is best to address a session.
By R N Bhattacharyya, Freelancer, Freelancer  | 09 15 2010 07:47:20 +0000
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