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Will people go for Harley davidson bikes?? which is set to cost a cool Rs 6.5 lakh.....

Created by : Mridula Maity, Product Development Manager, Rugel  | 12 15 2010 12:25:41 +0000
Industry : AutomobileFunctional Area : India(Markets)
Keywords : harley davidson bikes harley davidson in india harley davidson plant in india
Activity:  3260 views;  last activity : 02 28 2011 04:07:17 +0000


http://burnyourfuel.com/My_Files/Harley-Davidson/harley-davidson.jpg

US iconic bike maker Harley- Davidson recently said it will roll out two new motorcycles priced up to Rs 6.5 lakh (exshowroom ) from its proposed plant at in Bawal Haryana in 2011.  The new models, SuperLow and Iron 883 models will be the first two bikes to be rolled out of the CKD assembly facility in Bawal and will be introduced at Rs 5.5 lakh and Rs 6.5 lakh (ex-showroom ), respectively.

Will people go for these Harley davidson bikes??

  
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Are our roads good enough for such bikes? The certain answer is no & also there is no entry for all 2 wheelers on any Indian express highway.
By SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd  12 15 2010 12:44:19 +0000
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YES provided the Government sharply increases the tax structure on these style statement icons like bikes and cars. In parallel, the insurance premia for these bikes should be at a much higher rate (% wise) than for other normal bikes. Otherwise, these icons are UNFIT for Indian roads - both the quality of the roads and the fact that there is not too much road sense here
By V. Srinivas, Freelancer, Information Technology  | 02 28 2011 04:07:16 +0000
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Yes its a style statement & India has really high numbers of High Networth Individuals (HNIs) who are willing to splurge on bikes & cars to show their status.
By Akash , International Marketing Shabro  | 02 22 2011 17:04:04 +0000
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With Bugatti Veyron planning to make its way into India, I think the roads are gonna get better and with so much spendable income with all our IT guys, they'll surely go for it.

Not my confidence in the politicians leading India, but the faith in the financial advisers of such huge companies as Bugatti and Harley Davidson compelling their management to start in India would have taken time to research about the roads at least!!

Besides, for many, it's sheer passion- they revere Harley for what it is!

We are going to buy it- out of passion; just to show off; for its comforts; or to stay ahead in the neighboring competition! :)
By Anantha Shayana. D, CTO/CIO, RAYSITI  | 02 21 2011 17:18:26 +0000
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yah, its all about passion. those who are passionate about the same, cost is not a burden/constant for them.
By sabyasachi sm patra, MBA/PGDM student, MS Ramaiah Management Institute  | 02 21 2011 16:01:01 +0000
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yes, there are many passionate harley fans out here, and more over its not just another bike to ride on,,, over years Harley has established itself as a vehicle of serious bikers... obviously we cant expect it to compete with the Hero Honda's, Harley has huge market in India otherwise...
By Pramod Sharma, Marketing Manager, Purple Swarms  | 02 21 2011 14:56:00 +0000
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yes i think this bike will preffered by elite person and sport person.
By CHANCHAL RAJU PATLE, THERAPY MANAGER, ZYDUS CADILA  | 12 25 2010 07:26:52 +0000
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Only those who have a serious passion to join the Harley world community would go for it; for others the proposition would simply not make sense practically. The key here is "emotional attachment" and not "practical benefits".
By Suvojit Basu, Trade Marketing / Category Management / Customer Development  | 12 24 2010 20:38:58 +0000
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People with money to burn, people who want a status symbol yes. In the USA these bikes are also not sold to everyone - you need some physical fitness standards to handle such a heavy bike. You dont have it and the Indian Company sells it to you, it will land in accidents. Also, no Indian City Road is fit for the 0-60 in 3.5 sec. So more accidents. But still to show off that "I" own a 6.5 Lakh bike (not withstanding my other cars) while "You" are struggling even to buy a low end car, people will go ahead.
By V. Srinivas, Freelancer, Information Technology  | 12 24 2010 14:00:24 +0000
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There is a segment of bike buyers who will buy the bikes in spite of the high costs, they already have expensive cars and are probably in the age group of 30 to 55 years
By Mohit Kumar Singha, Senior Consultant, Disha Educom India P Ltd  | 12 24 2010 12:27:58 +0000
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YES,PEOPLE NEVER MIND ABOUT MONEY
By Rajinder kumar, ABM, Tata Aig Insurance Solutions  | 12 24 2010 05:05:24 +0000
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Yes, We will be able to see them on the road for couple of reasons. First being the legendary brand appeal harley's come with. Second is the lets not forget that each one of us is a brand too and are always looking for promotion our selves & differentiation among the existing brand ( Humans) is the key and one way to achieve it is by associating with some thing most people which has the WOW value associated to it. There are other arguments thats the roads in India are not built for the a Harley or the conditions are not right , but let me ask you we do see a lot of Merc in the car segment in India too? Its just come's down to money and the need to be different and the brag value that's all. and a Harley has all of it and more the riding comfort.
By Shashidhar Parameshwaran, Marketing Manager, IBM India Pvt Ltd.,  | 12 24 2010 01:15:13 +0000
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Harley has an iconic status among serious bikers and is an "Aspiration" for many. They are focusing on a very niche segment of HNIs who have both the money and the passion to go for this bike. It also addreses their need to be "different". Harley can be comparable to expensive cars, which have less volumes but generate a lot of interest and usually do well in terms of addressing the HNI segment needs
By Moumita Pramanick, Srategy & Business Planning, Uninor  | 12 23 2010 07:29:52 +0000
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Harley Davidson is focusing on a specific market which is known as a Niche Market they know people will buy this product buz of the brand value of Harley and they also know that this product will belong to HNI customer
By sonal singh, INTERNET MARKETING EXECUTIVE, ONSIS INDIA PVT LTD  | 12 23 2010 04:52:20 +0000
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yes... Its not about roads its not about its segments. Its about Passion... Harley Davidson bike is for those who are passionate about biking...They like it, so they will buy it just like Hyabusa/R999/R2....etc. many examples are there, and Harley also gives you an option of EMIs. So its a win-win situation in near future...
By Mayank Dubey, Product/Brand Manager, Kennis Group  | 12 22 2010 11:44:05 +0000
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the company is targeting the small segment only but see the population of india that small segment will be in lakhs of people thats not a small number.... above all income level of the people is increasing and people has started thinking of these HARLEY DAVISON SUPER BIKES....
By s.prem shanker, MBA/PGDM student, People's Education Society Institute Of Technology (PESIT), Bangalore  | 12 21 2010 06:01:57 +0000
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who have the money as well as penchant for bikes , they will certainly go for HARLEY DAVIDSON....
By Mohammed Sarfaraz Alam, Team Lead - Process Design & Quality Control, Powertech Automation Solutions  | 12 17 2010 10:45:32 +0000
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It Depends upon your pocket
By Sandeep Chobey, Sr. RF Engineer, Wharf (Holdings)  | 12 17 2010 05:54:12 +0000
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if you can't afford to ride a Harley, the next best thing would be to get your 100cc bike remodelled to look like the American brand and take the highway from Vallakadavu to Kovalam and feel the breeze blowing across the coast!
By christin varughese, Assistant Systems Engineer, Tata Consultancy Services (TCS)  | 12 16 2010 12:22:35 +0000
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off-course they will. just look at the bike its so awesome. It will take you off the road.
By shah rukh, B.Tech/B.E. student, MJCET  | 12 16 2010 09:16:46 +0000
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There are people to buy these type of bikes. Of course the number of buyers may be very view. Anyhow this company is targeting a particular segment of market with some strategy which may or may not succeed. Let us wait and see.
By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 12 15 2010 17:07:33 +0000
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Yes because of globalization now people in India are becoming more brand conscious and they low to have Icon brand Harely bike even young boys those who are working in the range of 25 to 30 years range definitely will go for it very crazy about the bike for long drive and enjoy it in team
By ANIL J PATIL, Planning and Cost Estimation , Amba Industries  | 12 15 2010 15:49:41 +0000
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Its passion & improvisation in auto industries See our(indian) manuf. will compare it and make model and it will success only money matter for this bike but once indian starts producing naturally cost will reduce. ex. we had hero puck or tvs 50 or bajaj m50 now CBZ,Unicorn,Pulsar etc power bike are the outcome due to such bike introduce in indian market
By nitin , Asst. Manager, a b c  | 12 15 2010 13:22:19 +0000
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Oh yes....any bike enthusiast will know what Harley bikes are all about, Its like the Foreign version of Indias very own Royal enfield, and Harley davidson bikes are the best out there...and the feel which one gets riding these bikes is awesome and people who are really avid bikers will like to have a Harley in their collection. Harley davidson is like the mother of all bikes out there in the moto world. So, yes people will go for these bikes even if they are very costly..people who can afford will never think twice when they are going for this bike.
By Mridula Maity, Product Development Manager, Rugel  | 12 15 2010 12:25:41 +0000
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Do you remember??? Not very long ago did BMW tried to market its much touted bikes in this country and failed????

The fact remains that the availability of spares even today for some of the international remains distant and difficult to get, forget the cost. Even the commercial capital of our country-Mumbai has dealers ready with spares for such bikes and cares.

So you have to depend on their Indian Dealer who might not necessarily have all the spares readily available with him-So what are you going to do then??

 
By Venkatraman , Sales Executive/Officer, Magnum Enterprises  | 02 27 2011 01:15:16 +0000
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waste of money and now a days people are more economical with regard to purchases.......
By PREMRAJ , Freelancer, Event Management  | 02 26 2011 05:04:35 +0000
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6.5 lacs plus is too high a price one will be paying for a two wheeler-Secondly, the maintenance of such bikes as Harley Davidson is surely going to be high and beyond the reach of even the select rich ones in this country- The point is the manufacturer is not looking at volumes but niche market where the rich will consider as passionate to own a Harley Davidson label-As otherwise, I see no need for such high spending at a time when fuel is sky rocketing every other day.

But don't be surprised if positive sales results are announced by the company-After all, only recently has Mercedes Benze reported an astonishing improvement in sales of around 39% even in this crisis period.

Indians are not averse to seeking better vehicles ahead of costs-You now see lots of Audi-A8/BMWs/Outlanders/LandCruizers/Lexus etc plying our roads very often these days.
By Venkatraman , Sales Executive/Officer, Magnum Enterprises  | 02 22 2011 00:32:46 +0000
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there r only few privlgd one in india who can buy harley davidson at whooping price of 6.5 lakh.people have money but only few have it in white so those who have it in form of black will not be going 4 it.moreover keeping ever incrsng petrol prices in mind only few will go for it.
By Abhimanyu Chauhan, Manager H.R.(Recruitment), Siddhivinayak Corporate Services  | 02 21 2011 12:22:38 +0000
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Sure they will.. at least those who can afford. Soon second hand also will be on sale too.. if people use it widely.
By Raghavan Parthasarathy, Consultant, Simulation and Control  | 01 04 2011 07:36:03 +0000
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Will people go for ? Yes, but only 10 -15 % can really afford that price and also as our indian mentality goes, one gets a decent mid size car at that price
By Pranjit Dutta, GENERAL MANAGER - BUSINESS DEVELOPMENT, KOTAK URJA PVT LTD  | 12 24 2010 10:28:45 +0000
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Nope... maybe a very very small segment.. Firstly it is too expensive for Indian standards, secondly, there are no proper roads where these can be utilized to full effect ... So I dont think this would capture the major segment at all .. Indian mentality is still budget oriented ...
By Prateek Jain, Principal Consultant, SAP Labs India  | 12 17 2010 09:48:47 +0000
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have seen this bike physically and yes some people go for the lure but maintainace is an issue and is costly was told, we have our own Enfield which is as or may be better in engineering skills.
By Phani Mohan krishna, Head/VP/GM- Purchase/Material Mgmt, ANAGHA DATTA TRADE  | 12 16 2010 12:23:42 +0000
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These bykes(HD) are very costly in respect to indian Royal Enfield.

average Byk lovers cant pay such high price for fullfillment of their dreams ,

so i think HD price should comes down to competitively in  the Indian market
By anshuman , Process Engineer-Plant Design, Samsung Heavy Industries  | 12 16 2010 03:53:21 +0000
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