For this one need not b a tech savvy. the very idea is going rule and all i can say is only the question of time
By
sudhakar , BUSINESS CONSULTANT
| 03 08 2010 08:38:14 +0000
Yes,Increasingly web users are looking towards the recommendations of their peers over traditional media outlets. Can you blame them? After years of being bombarded with advertisements, people are looking to their social connections to help them make purchases.
While word of mouth recommendations have always helped sell products, social shopping sites now allow groups of people to connect with each other based on their personal interests. So, I think social shopping will replace other forms of shopping in near future.
By
Sheetal Jadhav, Sales/BD Manager, Future Group
| 03 03 2010 13:38:53 +0000
|
I dont think so, especially not in india for another 10 years or so because in india e-commerce is still evolving. Then dont forget the security threat on the net. I think as more scams evolve over the years, consumers are going to be worried about the security aspect and that is going to stop them from shopping online. Plus the fact that a lot of products like textiles, footwear, electronics etc., still require a touch and feel effect before arriving at the buying decision.
By
Jaygopal Raghavan, Marketing Manager, Landmark Group
| 03 12 2010 18:23:32 +0000
Would take a long (really too long) for that to happen. Modern trade came in more than a couple of yeas back but the traditional trade has only become stronger and larger today. Threats were seen, faced and overcome but no fixed preferences are still to be seen.
By
Navjeet Sood, Business Head, ADI Media Pvt Ltd
| 03 04 2010 12:23:50 +0000
Not exactly, social shopping doesn't seem to have any particular value add for mainstream consumer products over typical recommendations. If you already know exactly what you want, social shopping is a mute point. However, even if you're actually shopping for a mainstream product - say a kitchen appliance - social shopping doesn't seem to add anything of value. All of the major appliance retailers already have shopper product reviews.
Beyond introducing shoppers to new products, the ability to sway shoppers toward specific products is probably very limited to shoppers purchasing from a need to be liked. The rest of us really don't care that much about what other people think. And moreover younger shoppers tend to be influenced more by what other people think, and are the early adopters of social networking, the effective scope of social shopping is likely to be younger shoppers - with less spending power.
So, I don't think social shopping will overcome other forms of shopping.
By
Shailena Varma, Logistics Manager, Target
| 03 03 2010 13:54:30 +0000
|