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Topic : The future of Social shopping...
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Retail & Supply Chain Professionals

 
Created by : Sheetal Jadhav, Sales/BD Manager, Future Group  | 03 03 2010 13:38:53 +0000
Industry : Retail Chain/LogisticsFunctional Area : Consumer Sales(Sales & Marketing)
Activity:  142 views;  last activity : 07 06 2010 20:18:09 +0000

Social Shopping is a method of e-commerce and of traditional shopping in which consumers shop in a social networking environment similar to MySpace. Using the wisdom of crowds, users communicate and aggregate information about products, prices, and deals. Many sites allow users to create custom shopping lists and share them with friends.

Some websites use established online social networks and tools rather than trying to build their own. by implementing applications like Facebook Connect which allows users to ask their Facebook friends' opinions on purchases directly on the social shopping site. The success of social shopping as a business model is still to be proven.

So, do you think social shopping will replace other forms of shopping?

 
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I think the Term Social Shopping, does make lot of Sense to me. I think this platform has Immense Potential like the WOM format.


By Kashif Billal, Design Manager, Fashion Designer  03 03 2010 13:54:09 +0000
 
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I do believe Social media is gaining acceptance faster than imagined but I don't think its really going to replace other forms of shopping.Its actually going to co-exist with the present systems.Remember ! there was a big hue and cry when these mega-marts entered the scene.Its was assumed to be the doom of your neighborhood Pop and Moms store but reality is both have successfully co existed.Same is going to be the case with social shopping.Even today if we closely monitor the trend ,a probable consumer gathers all data about product online but finally pays a visit to the showroom to have an actual feel of the object.And last but not the least "What about window shopping ?" You can't take your GF for a social shopping,would you?


By Amit Kumar, Design Engineer, Bharat Heavy Electricals Limited  03 08 2010 15:36:17 +0000
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The way Social media is growing......it is obvious that social shopping will replace others.....After all consumer's opinion matters to other potential buyers
By Nayan Patel, Marketing Manager, Infinium (India) Limited  | 03 09 2010 07:46:13 +0000
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For this one need not b a tech savvy. the very idea is going rule and all i can say is only the question of time


By sudhakar , Head Markering, codezene (P) ltd  | 03 08 2010 08:38:14 +0000
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This has potential and also has the potential to spread like a VIRUS!!

Bang on Kashif!!


By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 03 04 2010 11:48:11 +0000
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Yes,Increasingly web users are looking towards the recommendations of their peers over traditional media outlets. Can you blame them? After years of being bombarded with advertisements, people are looking to their social connections to help them make purchases.

While word of mouth recommendations have always helped sell products, social shopping sites now allow groups of people to connect with each other based on their personal interests. So, I think social shopping will replace other forms of shopping in near future.


By Sheetal Jadhav, Sales/BD Manager, Future Group  | 03 03 2010 13:38:53 +0000
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I dont think so, especially not in india for another 10 years or so because in india e-commerce is still evolving. Then dont forget the security threat on the net. I think as more scams evolve over the years, consumers are going to be worried about the security aspect and that is going to stop them from shopping online. Plus the fact that a lot of products like textiles, footwear, electronics etc., still require a touch and feel effect before arriving at the buying decision.


By Jaygopal Raghavan, Marketing Manager, Landmark Group  | 03 12 2010 18:23:32 +0000
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Would take a long (really too long) for that to happen. Modern trade came in more than a couple of yeas back but the traditional trade has only become stronger and larger today. Threats were seen, faced and overcome but no fixed preferences are still to be seen.


By Navjeet Sood, Business Head, ADI Media Pvt Ltd  | 03 04 2010 12:23:50 +0000
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Not exactly, social shopping doesn't seem to have any particular value add for mainstream consumer products over typical recommendations. If you already know exactly what you want, social shopping is a mute point. However, even if you're actually shopping for a mainstream product - say a kitchen appliance - social shopping doesn't seem to add anything of value. All of the major appliance retailers already have shopper product reviews.

Beyond introducing shoppers to new products, the ability to sway shoppers toward specific products is probably very limited to shoppers purchasing from a need to be liked. The rest of us really don't care that much about what other people think.

And moreover younger shoppers tend to be influenced more by what other people think, and are the early adopters of social networking, the effective scope of social shopping is likely to be younger shoppers - with less spending power.

So, I don't think social shopping will overcome other forms of shopping.


By Shailena Varma, Logistics Manager, Target  | 03 03 2010 13:54:30 +0000
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