Will the 'Yum' brands (KFC, Pizza Hut) be successful in India?

These yummy things will be successful to the extent that they will have their good & widespread presence here, but I don't think they will be able to change Indian eating habits if they have even thought of these as their long terms goals.

Still, they will be making a good money having said that;

1.They have a huge huge target audience-Inida is set for to be the 5th largest consumer market by 2025 (McKinsey).

2.May be for a change, but we mostly are open to all food, we ourselves like to have different food from all over India like south Indian, Punjabi, Marwadi etc.

3.Indian's basic attraction for foreign brands. (From chocolates to electronics)

4.Their extensive advertising, branding & marketing especially viz a viz youth.

5.Services like free home delivery.

6.Tie-up with other giants like coke/pepsi etc.

7.Success stories in China

8.Ability to fine tune products as per Indian tastes.

Yes, they will be successful as a brand. Their menu of-course have to be re-designed to suit the Indian taste-buds. Classic example is McDonalds, supposed to be a cheap fast-food joint in West is considered as something for the upwardly mobile class of India. I think the reason is mostly to do with the Indian psych which is always fascinated about things labelled as foreign.

I think this will be a success and can impact the customer. The young generation are mostly into junk foods rather than preferring traditional foods. The focus on young generation could surely tap the market as they are more of modern foodies. The young also have varied cultures which they acquired from abroad.

The Yum brands are slowly gaining attention in Indian markets. As many non-residents trying to settle in India, i think it's the right time to penetrate as these residents are more relied on junk foods. The people are more also more exposed to hangouts where they often opts these kind of foodies.