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Wipro Appoints New Global Sales Head - Is it a right move from WIPRO ?

Created by : Ramdas Pawar, Sales/BD Manager, Flex  | 07 24 2009 13:44:55 +0000
Industry : IT ProductsFunctional Area : B2B Sales(Sales & Marketing)
Keywords : it sales wipro global sales head martha bejar
Activity:  314 views;  last activity : 07 06 2010 20:18:09 +0000

WIPRO has recruited Martha Bejar as their Sales executive. This type of cases are very rare where an Indian organization recruits a foreigner for such a position.

According to you you, was this a right decision made by WIPRO ? Could a foreigner Bejar can manage things in a better way or an Indian counterpart should have been the choice . It is a strategic decision, what do you say?

  
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I know there are advantages for such a move but still this can backfire as she has to drive revenue growth and leverage on Wipro strengths of innovation, technology, process insight and globalisation. In the era of globalization, you might say it was a right move but wipro has a process centric culture in its own way & that makes things out of sync.
By Ramdas Pawar, Sales/BD Manager, Flex  07 24 2009 13:52:01 +0000
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