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Marketing & Branding

 

Without Branding, is it possible to Market Industrial Products ?

Created by : Chirag Sompura, None  | 03 30 2010 07:35:12 +0000
Industry : IT ServicesFunctional Area : India(Markets)
Keywords : marketing
Activity:  514 views;  last activity : 01 29 2011 17:14:53 +0000

For Industrial Products, usually buyers may be Corporates or SMB or SSI takes decision based on their personal knowledge. In such cases to what exgent branding can help us to build big market ?

  
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Obviously yes in rural segment, not otherwise.
By S. Muralidharan, Executive Director, Knowledge Foundation & Campus Around the Corner  | 01 29 2011 17:14:53 +0000
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Marketing plays the lead role today.
By shubham agarwal, Associate/Sr. Associate -(Technical), Birlasoft Limited  | 01 29 2011 15:26:58 +0000
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yes it is possible,first come product and its quality then it will become a brand
By Mrityunjay Pandey, B.Tech/B.E. student, IIMT COLLEGE OF ENGINEERING  | 01 29 2011 15:04:33 +0000
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Yes. proper survey required to attract the consumer world
By JAGADEESAN S, Project Leader/Managing Consultant, Project Consultant  | 01 29 2011 13:45:13 +0000
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Yes, it is possible and also will give effect on sale. You can create good - enthusiastic team, quality of product, strong Word of mouth communication etc. there are many ways of promotion without branding.
By Virag Shah, Confidential  | 01 29 2011 13:12:52 +0000
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Yes, It can be. In the purchasing of Industrial product the main focus is on the quality specification of the product rather than the Brand name. If proper team work along with the quality can be maintained then without proper Branding Industrial Product can be marketed.
By Sudipta Ghosh, Area Executive  | 01 29 2011 13:08:33 +0000
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yes!!with proper teamwork and market segmentation it is possible
By Basudeo banerjee, MBA/PGDM student, BHARATH UNIVERSITY  | 01 29 2011 12:30:19 +0000
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yes!!! with cooperation work and good knowledge about the market situation.
By abhishek vaish, Merchandiser, SKIER  | 01 24 2011 05:44:33 +0000
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Yes, it is possible but extensive team work with strong apporach and to the poing explation by sales personal is mendatory.....
By Chirag Sompura, None  | 03 30 2010 07:35:12 +0000
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It could have been possible before Globalization in the Indian context. But given the conditions, it could be easier said than done. .. Krishna Dutta.
By V B Sree Krishna Dutta, Content publishing, Deloitte Touche Tohmatsu  | 01 25 2011 03:39:14 +0000
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