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Topic : Handling Customer Complaints
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Created by : Meena Deshmukh, Product/Brand Manager, Videocon Inds  | 01 08 2010 05:24:09 +0000
Industry : Consumer DurablesFunctional Area : Consumer Sales(Sales & Marketing)
Activity:  349 views;  last activity : 07 06 2010 20:18:09 +0000

Warranties are a “way of life". Consumers expect their purchases whether service, clothing, medical supplies, research or their automobiles to carry attractive warranties.  When buying a new car today, the consumer is really purchasing the car plus a service contract (and customers don’t mind because they can finance it along with the car). Warranty has become important both as a competitive tool and as a quality assurance to the buyer. The popularity of warranties and guarantees underscores the importance that customers place on this protection. A guarantee for products or services is an effective way to improve customer satisfaction.

So I want to ask the users in this platform would changing warranty coverage reduce complaints?

 
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Top Argument
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Sometimes extending Warranty coverage can be risky decision particularly new products & can lead to enormous pressure building on services people.
By NITIN DEOLE, Exec-NPD- PETL(GREAVES COTTON LTD.)  01 11 2010 10:07:45 +0000
 
Top Argument
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Do not change the warranty coverage terms and conditions but try to simplify the language used . If your lacking somewhere in quality try to improve that instead of changing terms in warranty coverage. Take the  complaints in +ve way and check that the same complaint is not covered again


By Manzoor Ahmed Sohail, Deputy Manager - Marketing, Normak Fashions (P) Ltd (Estelle)  01 11 2010 09:34:14 +0000
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Yes this will reduce complaints because the customer is happy when he is given replacement. So he never gives complaints even though the product is not good. 

Shridhar that's not true, people are more clear about guarantee and warranty. 


By Gargi Sinha, Senior Consultant, Hewitt Associates  | 02 05 2010 08:05:46 +0000
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warranty is an assurance given to a product for its satisfactory performance by the manufacturers for certain periods, say 12/18 months from the date of supply against any manufacturing defects. Sometimes, this clause has been misused by the user and the manufacturer has been put on dilemna. Hence it would not be advisable to extend the warranty coverage.

But on the contrary, in case of continuous business from the Govt. Depts. and also from project business certain relaxation is required considering the future business. Every business house is doing practically taking into account the replacement cost of the product and total business to come.


By NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 01 27 2010 18:49:05 +0000
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If the Warranty coverage is increased to the customers. They will get better benefit from both the warranty and the product and thus their complaints on the product and the service will also reduce.


By Meena Deshmukh, Product/Brand Manager, Videocon Inds  | 01 08 2010 05:25:41 +0000
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I do not understand how can complaints reduce on warranty terms. If I buy a product with or without warranty and then I have a problem in the product, I will definitely register a complaint. The only difference is if its under warranty I do not need to pay and other wise pay for the services. The PRODUCT QUALITY can definitely reduce the complaints ratio. So give warranty on everything you are surre of quality and do not on parts/services where it is not feasible.


By ravi vyas, sales and marketing, IFB Industries Ltd  | 05 25 2010 14:25:07 +0000
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Only by giving proper service after selling a product you can reduce consumer complaint.Most of the consumer complaints are based on defeciency in service.


By Amit Shukla, Legal Consultant/Solicitor, AS And Associates  | 01 21 2010 16:48:36 +0000
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customers are still not clear about guarentee and warranty (some ppl think both are same) so any thing you give they will be happy while buying. creating awareness about them is a requirement now. "*Conditions apply" statements must be straight rather than implying, think that is ethical too. This can definitely build trust among suspects and prospects


By Shridhar Chandru, Business Developement Manager, ERP Consulting Company  | 01 18 2010 07:21:57 +0000
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Your product determines the warranty. Warranty is offered to induce confidence in customer. It is a tool for better sales of that particular product. Product quality & its brand recognition itself compliments warranty offered.


By VA , Executive Director  | 01 14 2010 14:18:58 +0000
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No changing warranty coverage will definitely not reduce complaints because customers complaints when he / she has problems with the products and does not have anything to do with warranty or guarantee
By Ankur Srivastava, Business Development Executive, unicous india  | 01 11 2010 13:54:14 +0000
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Before giving any suggestion, it is better to know our weakness. Where we are lacking in applying laws in our country. Will changing in warrranty condition make any difference? I think most of us always put all the blame on system instead of rectify the things, system around us. Changing in warranty condition or in any other things will not going to make any difference till we are not aware about the general laws and our rights. So instead of changing warraty condition, we have to change ourself first awareness about laws is must before changing any term and conditions. 


By Amit wadhwa, Senior Consultant, C & W Law Associates  | 01 11 2010 12:52:06 +0000
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The customers may be benefited by extended warranty but for you to keep the customers happy, bring  in quality products in the first place and make sure no complaints arise. I agree to your words only if the customers complaints are attended immediately, if not , obviously a company cannot set up another department for quality complaint processing


By Shridhar Chandru, Business Developement Manager, ERP Consulting Company  | 01 11 2010 10:29:31 +0000
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Coustomers go for quality products. guarantee is just the commitment by the guarantor towards the quality of product. It may attract new buyers but does not really contribute towards maintaining the customer base


By Shridhar Chandru, Business Developement Manager, ERP Consulting Company  | 01 11 2010 10:21:48 +0000
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Any complaint should trigger a remidial action and feedback ftom person attending such complaint should help in deciding to recourse the future actions
By NL Kalra, Law Officer, Govt. of India Ministy of Law  | 01 11 2010 04:27:16 +0000
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Do not change warranty coverage terms and conditions but simplify them in such a way that they are understood correctly by all, so chances of disputes are less. It is usually the interpretation of the warranty terms and conditions which create a conflict or problems,  if they are written out in "COMMON MAN LANGUAGE" it would sort out most of your problems.


By Atul Joshi, Assistant General Manager-Business Development, Flexican Bellows and Hoses Pvt.Ltd.  | 01 09 2010 07:45:52 +0000
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Warranties come with certain conditions applied. And these conditions are so stringent that most of the  complaints go against one of the implied conditions given under the warranty. So some or the other way the complaints are not solved completely. Therefore, i feel if one has better warranty coverage he/she is no way reducing his/her complaints against the purchased product or service.  .... Thank you, Manish N

Cheers!!


By Manish N Chugh, Officer Trainee, Stock Holding Corporation of India ltd.,  | 01 08 2010 06:58:59 +0000
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The true costs of warranty in products of complex systems and/or complex distribution and service systems (such as autos, transportation, and electronics) are proving to be enormous and intractable for the OEMs (Original Equipment Manufacturers). And when the cost is huge, I don't think the complaints will decrease.


By Ramdas Pawar, Sales/BD Manager, Flex  | 01 08 2010 05:30:57 +0000
 
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