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Yahoo Links Up To Facebook: Will this partnership help Yahoo?

Created by : Leena Pawar, Tech Architect, IT Infotech  | 3 months ago
Industry : InternetFunctional Area : Business Policy(Strategy & Execution)
Keywords : facebook social networking yahoo
Activity: 0 referals  23 views;  last activity : 3 days ago

Yahoo has announced that it will allow its users of email, photo-sharing and other online products to link their content and activities directly into Facebook. This 'Facebook Connect service' will start in the first half of 2010 and it represents an important move in Yahoo's efforts to tap the popularity of social networking and underscores the growing clout of Facebook, which now counts more than 350 million worldwide users, according to the New York Times.

http://www.topnews.in/files/yahoo_logo.jpghttp://smt-info.com/wp-content/uploads/2009/10/facebook-logo.jpg

Yahoo expects that the content that consumers share on Facebook will drive visitors back to Yahoo. Facebook Connect, which was introduced last year, provides a universal ID that lets people automatically log on to participating sites with their Facebook credentials. It also allows people to notify their Facebook friends about their activities on third-party Web sites.

So users, do you think this partnership will help Yahoo?
 
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I think, after facing so many strategic defeats, Yahoo has taken a right decision. The user base of Facebook, its brandname and its strategy will not only help Yahoo to gain its lost popularity, but also will help in gaining new users as well...
By Leena Pawar, Tech Architect, IT Infotech  | 3 months ago
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Well..I don't think this strategy is going to create a huge difference. Yahoo has already lost its reputation among users. People are no longer interested in it. Even if it comes via Facebook, people may give a "peeping try" in it. But not too many users will be interested in it. On the top of that, by giving the big networks to Facebook, Yahoo has already lost lost of users to facebook...
By Smita Dalvi, Sales/BD Manager, Hewlett-Packard  | 3 months ago
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