Youth in today’s India a ‘silver spoon’ generation for Marketers???

Youth today are more brand conscious than we were. Marketers are bombarding brand messages and with the availability of multiple touch points, I think their influence in purchase is very high, sometimes even to the extent of being an expert, if you please. They are the quickest to adapt and spread the news (good or bad) through word of mouth (WOMM). There's a ready market out there and the marketers are fighting for their mindspace. The flip side to it is the fact that the marketers need to be quick and innovative. That is the challenge.

Yes youth are the silver spoon to the marketers

marketers really don't need to work hard according to me these days, youth buys stuff just like that and they really dont care how a ad turns out to be or how a marketing campaign is done, if the product is really good and the customer is satisfied, and if that product has a word of mouth in the market. then thats it, that will be more than enough. Yes Youth today are really a silver spoon generation for marketers.

It is easy to support this side of the debate, just see the number of shopping malls that have sprung up in last 5 years the numbers are astonishing and cities have become more flashy with all the brands that are there to go for and even rural part of India is also going in the same direction where second tier cities are also doing great business. And the major contribution is more from the younger lot than others.

Most of them who are going to brand items are earning beyond the basic needs

Yes,its here in India where there is game for volume purchases.

Sorry, but one of-course can form a strategy or product if one can read the pulse of the youth. For example, bikes always fascinate youth & young, at a time manufacturers were hesitating to cross the psychological barrier of 50000/-, but after product like Pulser caught the heat, we have CBRS & Hayabusas here. 

I completely agree, it is said that 50% of the world's Youth are in India. They are willing to work, Earn & Spend in the way they want.

with the surge in employment opportunities and consequential increase in earning ability, is the reason that aspirational Indian youth is leaning towards certain lifestyle that brands and marketeers can cash on.todays youth want everything at very instant and are ready to pay for it.so ,sensing the right need at the right time with appropraite action plan can do wonders for  a brand.youth channels can act as catalyst for a brand since most of the youngsters are religious followers of these sources.

Yes, we can say that consumption patterns are changing, but its not due only youth factor, its the global patterns we are living with, our rather liberal & free economy, that has reaping benefits of rising income level & awareness. Moreover foray of global brands, media, net all that are catalysts to this process.

Youth is always youth, its what resources they have, decides their consumption patterns whatever may be the generation.

I think it is a great opportunity for the marketers as the youth in india are brand conscious. They are opting for luxurious brands and are using credit cards for payment. So marketers can create new brand with high price which the youth is ready to buy and pay.