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Topic : Future of Television
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Created by : Jayant Vishnu, Art Director/Sr Art Director, Creative  | 08 24 2009 12:32:33 +0000
Industry : Radio, TV & FilmsFunctional Area : Innovation(Strategy & Execution)
Activity:  1648 views;  last activity : 07 06 2010 20:18:09 +0000

youtube

Time Warner recently signed a contract with Google where in Youtube would put up some of its videos from its more popular shows from CNN, Cartoon Network and the like on the Youtube website. This new form of TV shows would give people the freedom to watch their shows at their own convenience and that too without worrying about show timings and episodes that may have been missed.

So do you think this model would work? Is Youtube the future of TV?

 
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Top Argument
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You Tube no doubt is an excellent form of media, but cannot replace TV. Since it is for the Internet users and the way it's getting popular, may be more and more people will get diverted towards it's features..

You Tube is just a streaming video available on Internet..

But in case TV manufacturers came up with an idea of having Internet ready TV's. I think You Tube will rock the world!!!


By Satwinder Singh, Program Manager, Confidential  09 01 2009 10:48:39 +0000
 
Top Argument
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You tube may suppliment to the system in which someone missed his fav. show but it cant replace the TV itself in future. People watch the shows when he needs to be entertained based on his availability and it just happens that the shows broadcasted during those free times gets into list of fav one. Thus people will lose the flavor of watching a fav shows as he can get lot many other things to watch at the same time.


By Lalan , Lead Technology Specialist, Ansys Software Pvt Ltd  08 25 2009 08:11:09 +0000
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Agree with Satwinder

You Tube no doubt is an excellent form of media, but cannot replace TV. Since it is for the Internet users and the way it's getting popular, may be more and more people will get diverted towards it's features..

You Tube is just a streaming video available on Internet..

But in case TV manufacturers came up with an idea of having Internet ready TV's. My youtube is millionaire727 


By Tom Simmons, special for March save $ http://www.squidoo.com/nowrichman.com  | 09 08 2009 14:15:52 +0000
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yes
By MANOJPANDYA , CREATIVE DIRECTOR, SELF EMPLOYED  | 09 08 2009 08:10:56 +0000
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Agree with you Aditya. The producers are coming to all new technologies to reach more and more people in all possible means. Thats why the Movies on demand started long back as business and now it is flourishing in India as well.

Still the major returns (ROI) from the common ways, movies ROI from theators, adds from TV. All major shows, news, events, sports, adds, lounchings are covered widely on TV programs. The revnew/money generated by TV business is far far more than revenew generated by Internet or YouTube.

The TV on Internet is another media to reach the tech savvy people. This is an additional methods to cater a alrge group of people. But this is no way a replacement of traditional approach of TV due to its vast reach, large cover and flexibilities.


By Atul Kumar, `Confidential, Confidential  | 08 25 2009 14:05:07 +0000
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Thanks everyone for your participation......Highly appreciated !!!

I agree atul to some extent but what my point was how industry & consumers are moving......

With 1000 channels to choose from, you don't watch TV, actually you surf on TV sets. And that makes the future of television fully integrated with the internet. Honestly the way we watch television has changed immensely in recent years. And television doesn’t just live in our TV’s anymore: it is now also readily available online. Future of Television is both wired - IPTV and wireless - 3G. It is everything and anything at any time. It is even more channels and more user-generated content. The future is on whatever device you want (or can afford). It is also global, mobile, responsive, customized, personalized, interactive, truly on-demand, and incredibly social.

Some might say that this view is hopeful and impossible due to the way the industry operates today. But, if the internet continues to give power to the people, television will soon have no option but to follow...........


By Jayant Vishnu, Art Director/Sr Art Director, Creative  | 08 25 2009 09:24:35 +0000
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Of course this will help in a great extent. I myself miss many of my favourite programmes because of my schedule. But I never worry because I very well know that I can get them in you tube. In other words, I became Youtube addicted and have not watched TV from almost a year now. But I have no worries since I not only come to know what are the latest programmes but also can watch them in youtube. I need not even go to cinema halls for movies since I can see them in youtube free of cost!!!The only thing I miss is live cricket matces. Thats it :)


By Adesh Dalvi, Marketing Executive, TAJ  | 08 25 2009 08:06:45 +0000
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Yes Jayant Vishnu ji this model will definitely work,now with the advent of IPTV

even in tv the internet media i mean Youtube can be accesssed,in a more

affordable way with mass reach.

 

 

 

 


By kasturirangan.r , INSURANCE ADVISOR, Life Insurance Corporation Of India  | 08 25 2009 08:00:24 +0000
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Couldnt it be called a new form of HOME ENTERTAINMENT??? I think it is a btilliant idea. Looking at the popularity and the wide apectrum of audiences available on You Tube... Warner is doing good thinking!! It is also a very premium service that would take birth amassing excellent opportunities to make it PAY PER VIEW as well!!!

Super idea and thanks for making us aware of this wonderful move by Warner... :))


By Makrand Bhave, Marketing & MICE, WIZCRAFT International  | 08 25 2009 06:15:38 +0000
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There are quite a few professional content producers already moving towards onilne distribution, due to coverage and interactivity. Moreover, merging technologies will ensure usage and popularity. Programming will take on a standard format for various devices, including television.


By aditya ghare, Multimedia Designer & Developer, Final Edit  | 08 25 2009 05:29:08 +0000
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I personally feel that this model would definitely work as it gives you the convenience of watching the shows on your own timings, moreover you would not have to worry about missing anything as you would be able to pause, rewind and fast forward. It gives a level of interactivity that TV can not offer.


By Jayant Vishnu, Art Director/Sr Art Director, Creative  | 08 24 2009 12:48:19 +0000
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India is a third largest television household country in the world. As per studies India has 119 million TV household (number of viewers would be double if we consider two person per household), out of those 50% are cable household. It is also increasing at a rate of 4% per year. On the other hand we have only 40 million active internet users. Out of these only 32% use the internet for Video or for music content. This is very less then the number of TV viewers.

Yes as Jayant said trend is changing more and more people go to Youtube, because it can serve what you want and when you want. It is as per our convenience.  But if you see fact and figures it is still a way back from TV in India.


By K Satish Kumar, Promotion and MArketing , Twinings Pvt. Ltd.  | 08 25 2009 11:32:27 +0000
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A TV service is something which is needed on a day to day life. It has a vast vast reach than YouTube or so. TV are seen even in villages where there is no light/electricity. It has its own objectives which can't be replaced by YouTube.

You tube has its own features, advantages which are used by various companies to utilise it to increase the reach to masses. But YouTube is not a replacement of TV event in coming decades.


By Atul Kumar, `Confidential, Confidential  | 08 24 2009 13:40:06 +0000
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