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Multi Brand Outlet
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13
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VS |
4
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Exclusive Outlet
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Debroop
| Argues in support of
"Multi Brand Outlet"
| 1 year ago
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I always feel that there is sense only in MBO rather than EBO for both Consumers & Companies in today's market. The simple reason is Any brand has to be competitive enough among the others to count it's Brand Equity for its Company and this can...
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ujjval jain
| Argues in support of
"Exclusive Outlet"
| 2 years ago
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Well it depends. Case 1: When you are a tyro, have a limited range; MBO suits better as it will give you the footfall from day one due to pull from other brands or the goodwill of the retail itself. Case 2: When you have a wide range like an...
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Naushad H.L.
| Argues in support of
"Multi Brand Outlet"
| 2 years ago
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GROWTH ... should be the name of th game, rather than surviving. MBO's are definately today's answer to Fast Growth in the Retail Sector... However, it can depend largely on the Brand, to Create its own PRESENCE within other Brands in a MBO....
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Debate: "Exclusive Showrooms or presence in MBO's - what is more effective for a brand to survive? " deleted from your view.
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