Deepa Papanna's Profile
Deepa Papanna | |
Head - NBD at brand-comm | |
 | brand-comm   |
Professional summary
Performance-driven professional with 11 plus years of continuous advancement and expertise in varied domains like concept marketing, corporate sales, Advertising, Product management, Engagement & Loyalty programs.
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Current Experience:
Head of the Department, brand-comm
Current Experience: Head of the Department, brand-comm
Current Experience: Head of the Department, brand-comm
Previous: National Sales Head, Les Concierges Services (P) Ltd
Les Concierges Services P Ltd
Les Concierges Services P Ltd
Les Concierges Services P Ltd
Group Head - Sales, Les Concierges Services Pvt Ltd
Group Head - Sales, Les Concierges Services Pvt Ltd
Group Head - Sales, Les Concierges Services Pvt Ltd
Media Manager, Lintas Media Group
Branch Manager, Brand Activation , Value Added Services
Branch Manager, Brand Activation , Value Added Services
Media Manager - Initiative Media, Lintas India Ltd
Branch Manager, Brand Activation , Value Added Services
Media Manager, Lintas Media Group
Media Manager, Lintas Media Group
Media Executive, Triton Communications
WorldSpace and Gokaldas
WorldSpace and Gokaldas
WorldSpace and Gokaldas
Media Executive, Triton Communications
Media Executive, Triton Communications
Media Executive, Triton Communications Ltd
Media Executive, Triton Communications Ltd
Media Executive, Triton Communications Ltd
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Symbiosis Institute of Distance Learning
Symbiosis Institute of Distance Learning
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11.0 Years
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Concept Marketing, Brand Communication, Service Selling, Media buying & planning
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Contribution score:(131 points)
- Contacts: 1 following, 1 followers
Deepa Papanna's Experience
| Current : |
Head of the Department, brand-comm |
|
| Advertising/PR/MR/Events | ||
Working from 2010 | ||
| Current : |
Head of the Department, brand-comm |
|
| Advertising/PR/MR/Events | ||
Working from 2010 | ||
| Current : |
Head of the Department, brand-comm |
|
| Advertising/PR/MR/Events | ||
Working from 2010 | ||
| Previous : |
National Sales Head, Les Concierges Services (P) Ltd |
|
| India | ||
Worked from 2008 to 2011 | ||
Brief summary :
Mar 2008 till Aug2009 : Les Concierges Services (P) Ltd Current Position : National Sales Head Reporting to : CEO Business Geography : Pan India Operational Markets : 14 cities Key Clientele : Hewlett Packard, Dell, Microsoft, Shell, Motorola, iGate, Yahoo, JLLM, CBRE, Verisign, NVidia, Thomson Reuters, LG Soft, Nokia, Oracle etc . . . Key Responsibility Areas : Strategic Alliances and Market Planning Product Positioning and Pricing Sales and Business Development Contract Negotiation / Renewals Key Account Management/ Retention Loss Prevention/ Shrink Control Feb 2004 till July 2006 : Les Concierges Services (P) Ltd Position Held : Manager Sales Reporting to : Country Manager Having created performance-driven culture that ensures accountability and personal responsibility; to lead, develop, coach and motivate the team comprising branch managers in product/ sales management, marketing communications and pricing administration to accomplish key corporate business objectives Drive and oversee achievement of annual sales figures, lead and manage sales/ product strategy across the business unit, ensure that strategies include market segmentation definition and analysis, competitive analysis and strategy, key account penetration plans, lead pricing analysis and implementation Supervise and lead business team in developing and executing integrated sales/ marketing programs including market analysis, tactical business strategies, formulate divisional business plans designed to capturing share of new/ changing markets, create new design styles for sales literature establishing consistency | ||
| Previous : |
Les Concierges Services P Ltd |
|
Worked from 2004 to 2011 | ||
Brief summary :
Drive new business pitches which involve integrated and strategic approach for large corporate clients Initiate and implement strategic alliances for developing new business initiatives Design and Measure Internet Marketing Activities - eDM campaigns, SEO and SEM Campaigns. Also includes continuous Updating and developing of the Website content Designing the ATL and BTL advertising activities for all media related activities at eYantra. Dissemination of marketing concepts from Global Brands on the International Gifting Council platform Content designing and managing the Quarterly Customer Newsletters and Quarterly Internal newsletter. Database Management, Lead Generation and Measurement for all sales teams. Developed a robust model for Customer Retention Program - first ever in Gifting Industry. Build the concept of Customer Konnect Initiative (CKI) and spearhead the implementation. Feb 2004 till Aug09: Group Head - Sales Les Concierges Services (P) Ltd, Bangalore Les Concierges Services is Indias No. 1 Concierge Company, a one-stop-shop to Corporates for solutions in Work/Life balance programs, Rewards and Recognition, Front Office Management, Travel, Employee Engagement and Brand Activation with offices spread across 16 cities in India and abroad. Key Achievements: An average of 30% growth in new business development year on year and an 18% growth (net attrition) during the recession period (2008 - 2009) Proven track record of solely signing up large accounts like Nokia, HP, BOA and Merill Lynch, Dell, Patni Computers, Oracle, Microsoft, Shell India, FreeScale, Cisco etc Introduced services to Hospital and Hospitality industries with The Oberoi Group and Columbia Asia Hospitals Successfully added new markets like Chandigarh, Ahmedabad, Surat and Jaipur with large clients like Dell, Patni, Shell, Deutsche Bank (DBOI) Lesconcierges, also opened up the first off shore office in Singapore with Nokia being signed up. Proposed and implemented Sponsorship of events like the All India Facility Management Meet, HR Summits and other industry specific events Introduced various product mixes like Platinum (concierge and front office solutions) and Call Centre Options to tap business from the Mid Size segment and also tackle the emerging challenges in the market. Key Responsibility Areas: New Business Development including Strategic Alliances across India | ||
| Previous : |
Les Concierges Services P Ltd |
|
| Bangalore | ||
Worked from 2004 to 2011 | ||
Brief summary :
Drive new business pitches which involve integrated and strategic approach for large corporate clients Initiate and implement strategic alliances for developing new business initiatives Design and Measure Internet Marketing Activities - eDM campaigns, SEO and SEM Campaigns. Also includes continuous Updating and developing of the Website content Designing the ATL and BTL advertising activities for all media related activities at eYantra. Dissemination of marketing concepts from Global Brands on the International Gifting Council platform Content designing and managing the Quarterly Customer Newsletters and Quarterly Internal newsletter. Database Management, Lead Generation and Measurement for all sales teams. Developed a robust model for Customer Retention Program - first ever in Gifting Industry. Build the concept of Customer Konnect Initiative (CKI) and spearhead the implementation. Feb 2004 till Aug09: Group Head - Sales Les Concierges Services (P) Ltd, Bangalore Les Concierges Services is Indias No. 1 Concierge Company, a one-stop-shop to Corporates for solutions in Work/Life balance programs, Rewards and Recognition, Front Office Management, Travel, Employee Engagement and Brand Activation with offices spread across 16 cities in India and abroad. Key Achievements: An average of 30% growth in new business development year on year and an 18% growth (net attrition) during the recession period (2008 - 2009) Proven track record of solely signing up large accounts like Nokia, HP, BOA and Merill Lynch, Dell, Patni Computers, Oracle, Microsoft, Shell India, FreeScale, Cisco etc Introduced services to Hospital and Hospitality industries with The Oberoi Group and Columbia Asia Hospitals Successfully added new markets like Chandigarh, Ahmedabad, Surat and Jaipur with large clients like Dell, Patni, Shell, Deutsche Bank (DBOI) Lesconcierges, also opened up the first off shore office in Singapore with Nokia being signed up. Proposed and implemented Sponsorship of events like the All India Facility Management Meet, HR Summits and other industry specific events Introduced various product mixes like Platinum (concierge and front office solutions) and Call Centre Options to tap business from the Mid Size segment and also tackle the emerging challenges in the market. Key Responsibility Areas: New Business Development including Strategic Alliances across India | ||
| Previous : |
Les Concierges Services P Ltd |
|
Worked from 2004 to 2011 | ||
Brief summary :
Drive new business pitches which involve integrated and strategic approach for large corporate clients Initiate and implement strategic alliances for developing new business initiatives Design and Measure Internet Marketing Activities - eDM campaigns, SEO and SEM Campaigns. Also includes continuous Updating and developing of the Website content Designing the ATL and BTL advertising activities for all media related activities at eYantra. Dissemination of marketing concepts from Global Brands on the International Gifting Council platform Content designing and managing the Quarterly Customer Newsletters and Quarterly Internal newsletter. Database Management, Lead Generation and Measurement for all sales teams. Developed a robust model for Customer Retention Program - first ever in Gifting Industry. Build the concept of Customer Konnect Initiative (CKI) and spearhead the implementation. Feb 2004 till Aug09: Group Head - Sales Les Concierges Services (P) Ltd, Bangalore Les Concierges Services is Indias No. 1 Concierge Company, a one-stop-shop to Corporates for solutions in Work/Life balance programs, Rewards and Recognition, Front Office Management, Travel, Employee Engagement and Brand Activation with offices spread across 16 cities in India and abroad. Key Achievements: An average of 30% growth in new business development year on year and an 18% growth (net attrition) during the recession period (2008 - 2009) Proven track record of solely signing up large accounts like Nokia, HP, BOA and Merill Lynch, Dell, Patni Computers, Oracle, Microsoft, Shell India, FreeScale, Cisco etc Introduced services to Hospital and Hospitality industries with The Oberoi Group and Columbia Asia Hospitals Successfully added new markets like Chandigarh, Ahmedabad, Surat and Jaipur with large clients like Dell, Patni, Shell, Deutsche Bank (DBOI) Lesconcierges, also opened up the first off shore office in Singapore with Nokia being signed up. Proposed and implemented Sponsorship of events like the All India Facility Management Meet, HR Summits and other industry specific events Introduced various product mixes like Platinum (concierge and front office solutions) and Call Centre Options to tap business from the Mid Size segment and also tackle the emerging challenges in the market. Key Responsibility Areas: New Business Development including Strategic Alliances across India | ||
| Previous : |
Group Head - Sales, Les Concierges Services Pvt Ltd |
|
| Hospitality | ||
Worked from 2004 to 2009 | ||
|
Brief summary :
I moved to Corporate Sales in the year 2004 with India's No.1 Concierge Service Provider - Les Concierges Services. Initially, the challenge was to educate and market the concept to the Indian market. By mid 2009, I was heading the concierges sales division and managed the team across 7 cities and had many Big Corporate giants to my clientele while also adding new industry verticals. Successfully launched operations in 5 new markets. A proven track record in innovative selling strategies with Strategic Alliances, Product Innovation, Pricing Strategy, Client Retention programs, Market Analysis and Event associations | ||
| Previous : |
Group Head - Sales, Les Concierges Services Pvt Ltd |
|
| Hospitality | ||
Worked from 2004 to 2009 | ||
|
Brief summary :
I moved to Corporate Sales in the year 2004 with India's No.1 Concierge Service Provider - Les Concierges Services. Initially, the challenge was to educate and market the concept to the Indian market. By mid 2009, I was heading the concierges sales division and managed the team across 7 cities and had many Big Corporate giants to my clientele while also adding new industry verticals. Successfully launched operations in 5 new markets. A proven track record in innovative selling strategies with Strategic Alliances, Product Innovation, Pricing Strategy, Client Retention programs, Market Analysis and Event associations | ||
| Previous : |
Group Head - Sales, Les Concierges Services Pvt Ltd |
|
| Hospitality | ||
Worked from 2004 to 2009 | ||
|
Brief summary :
I moved to Corporate Sales in the year 2004 with India's No.1 Concierge Service Provider - Les Concierges Services. Initially, the challenge was to educate and market the concept to the Indian market. By mid 2009, I was heading the concierges sales division and managed the team across 7 cities and had many Big Corporate giants to my clientele while also adding new industry verticals. Successfully launched operations in 5 new markets. A proven track record in innovative selling strategies with Strategic Alliances, Product Innovation, Pricing Strategy, Client Retention programs, Market Analysis and Event associations | ||
| Previous : |
Media Manager, Lintas Media Group |
|
| Advertising/PR/MR/Events | ||
Worked from 2000 to 2004 | ||
|
Brief summary :
Key Responsibilities & Achievements included providing media solutions to national brands like Britannia Industries, ITC Foods Division, WorldSpace Radio, Arvind Mills, Gokaldas etc. Media Buying, Implementation Planning & FCT Management activities for all National Satellite Mediums, Print, Radio & Internet Independently handling Media Strategic Planning & Implementation for re-launching Britannia Maska Chaska, Britannia Little Hearts, Britannia Treat. Continuous Tracking & analyzing Media Performance, Competition, Market Trends Indentify & recommend Below the Line opportunities to clients – Activation & Event opportunities | ||
| Previous : |
Branch Manager, Brand Activation , Value Added Services |
|
Worked from 2000 to 2004 | ||
Brief summary :
Product Positioning, Market planning and segmentation, Competition Analysis Pricing, Contract Negotiation and Renewals Designing Retention programs for existing clients and Crisis Management Drive marketing strategies and increase awareness, TOM recall and support Sales growth To lead, develop and motivate the team comprising Branch Managers and BDMs across 7 cities Brand Activation, Value Added Services and Engagement activities Oct 2000 - Jan 2004 : Media Manager, Initiative Media (A division of Lintas Media Group), Bangalore Lintas India, is one of the Top 3 advertising agencies in India specializing and offering a 360 degree solutions in Creative, Media and Account Planning services to most of leading brands in India. Key Responsibilities and Achievements: Providing media solutions to national brands like Britannia Industries, ITC Foods Division, WorldSpace Radio, Arvind Mills, Gokaldas etc. Media Buying, Implementation Planning and FCT Management activities for all National Satellite Mediums, Print, Radio and Internet | ||
| Previous : |
Branch Manager, Brand Activation , Value Added Services |
|
| Bangalore | ||
Worked from 2000 to 2004 | ||
Brief summary :
Product Positioning, Market planning and segmentation, Competition Analysis Pricing, Contract Negotiation and Renewals Designing Retention programs for existing clients and Crisis Management Drive marketing strategies and increase awareness, TOM recall and support Sales growth To lead, develop and motivate the team comprising Branch Managers and BDMs across 7 cities Brand Activation, Value Added Services and Engagement activities Oct 2000 - Jan 2004 : Media Manager, Initiative Media (A division of Lintas Media Group), Bangalore Lintas India, is one of the Top 3 advertising agencies in India specializing and offering a 360 degree solutions in Creative, Media and Account Planning services to most of leading brands in India. Key Responsibilities and Achievements: Providing media solutions to national brands like Britannia Industries, ITC Foods Division, WorldSpace Radio, Arvind Mills, Gokaldas etc. Media Buying, Implementation Planning and FCT Management activities for all National Satellite Mediums, Print, Radio and Internet | ||
| Previous : |
Media Manager - Initiative Media, Lintas India Ltd |
|
| Bangalore | ||
Worked from 2000 to 2004 | ||
Brief summary :
Oct 2000 - Jan 2004 : Lintas India Ltd Designation : Media Manager - Initiative Media Reporting to : Business Director Business Geography : Bangalore Key Clientele : Britannia, Bombay Dyeing, Gokaldas, Weekender, Vivaldi, WorldSpace Radio, Arvind Mills (Flying Machine, Ruggers, Newport) Indya.com, Wipro Netkracker, Infosys etc . . . Key Responsibility Areas : Media Planning and Implementation New Approach Opportunities Competition/ Market Analysis Unconventional Media Identification On Air and BTL Innovations New Business Development | ||
| Previous : |
Branch Manager, Brand Activation , Value Added Services |
|
Worked from 2000 to 2004 | ||
Brief summary :
Product Positioning, Market planning and segmentation, Competition Analysis Pricing, Contract Negotiation and Renewals Designing Retention programs for existing clients and Crisis Management Drive marketing strategies and increase awareness, TOM recall and support Sales growth To lead, develop and motivate the team comprising Branch Managers and BDMs across 7 cities Brand Activation, Value Added Services and Engagement activities Oct 2000 - Jan 2004 : Media Manager, Initiative Media (A division of Lintas Media Group), Bangalore Lintas India, is one of the Top 3 advertising agencies in India specializing and offering a 360 degree solutions in Creative, Media and Account Planning services to most of leading brands in India. Key Responsibilities and Achievements: Providing media solutions to national brands like Britannia Industries, ITC Foods Division, WorldSpace Radio, Arvind Mills, Gokaldas etc. Media Buying, Implementation Planning and FCT Management activities for all National Satellite Mediums, Print, Radio and Internet | ||
| Previous : |
Media Manager, Lintas Media Group |
|
| Advertising/PR/MR/Events | ||
Worked from 2000 to 2004 | ||
|
Brief summary :
Key Responsibilities & Achievements included providing media solutions to national brands like Britannia Industries, ITC Foods Division, WorldSpace Radio, Arvind Mills, Gokaldas etc. Media Buying, Implementation Planning & FCT Management activities for all National Satellite Mediums, Print, Radio & Internet Independently handling Media Strategic Planning & Implementation for re-launching Britannia Maska Chaska, Britannia Little Hearts, Britannia Treat. Continuous Tracking & analyzing Media Performance, Competition, Market Trends Indentify & recommend Below the Line opportunities to clients – Activation & Event opportunities | ||
| Previous : |
Media Manager, Lintas Media Group |
|
| Advertising/PR/MR/Events | ||
Worked from 2000 to 2004 | ||
|
Brief summary :
Key Responsibilities & Achievements included providing media solutions to national brands like Britannia Industries, ITC Foods Division, WorldSpace Radio, Arvind Mills, Gokaldas etc. Media Buying, Implementation Planning & FCT Management activities for all National Satellite Mediums, Print, Radio & Internet Independently handling Media Strategic Planning & Implementation for re-launching Britannia Maska Chaska, Britannia Little Hearts, Britannia Treat. Continuous Tracking & analyzing Media Performance, Competition, Market Trends Indentify & recommend Below the Line opportunities to clients – Activation & Event opportunities | ||
| Previous : |
Media Executive, Triton Communications |
|
| Advertising/PR/MR/Events | ||
Worked from 1999 to 2000 | ||
|
Brief summary :
Print Media Buying & Operations for clients like Jockey, Tibre, Eureka Forbes | ||
| Previous : |
WorldSpace and Gokaldas |
|
Worked from 1999 to 2000 | ||
Brief summary :
Independently handling Media Strategic Planning and Implementation for re-launching Britannia Maska Chaska, Britannia Little Hearts, Britannia Treat. Handled Launch plans for Indya.com, World Space, ITC Minto and Enamor (Gokaldas Images) Continuous Tracking and analyzing Media Performance, Competition, Market Trends Work closely with Media Partners on Media Innovations and developing Intellectual Properties Indentify and recommend Below the Line opportunities to clients - Activation and Event opportunities Actively contributed to the new business pitches such as WorldSpace and Gokaldas Aug 1999 - Sep 2000 | ||
| Previous : |
WorldSpace and Gokaldas |
|
Worked from 1999 to 2000 | ||
Brief summary :
Independently handling Media Strategic Planning and Implementation for re-launching Britannia Maska Chaska, Britannia Little Hearts, Britannia Treat. Handled Launch plans for Indya.com, World Space, ITC Minto and Enamor (Gokaldas Images) Continuous Tracking and analyzing Media Performance, Competition, Market Trends Work closely with Media Partners on Media Innovations and developing Intellectual Properties Indentify and recommend Below the Line opportunities to clients - Activation and Event opportunities Actively contributed to the new business pitches such as WorldSpace and Gokaldas Aug 1999 - Sep 2000 | ||
| Previous : |
WorldSpace and Gokaldas |
|
Worked from 1999 to 2000 | ||
Brief summary :
Independently handling Media Strategic Planning and Implementation for re-launching Britannia Maska Chaska, Britannia Little Hearts, Britannia Treat. Handled Launch plans for Indya.com, World Space, ITC Minto and Enamor (Gokaldas Images) Continuous Tracking and analyzing Media Performance, Competition, Market Trends Work closely with Media Partners on Media Innovations and developing Intellectual Properties Indentify and recommend Below the Line opportunities to clients - Activation and Event opportunities Actively contributed to the new business pitches such as WorldSpace and Gokaldas Aug 1999 - Sep 2000 | ||
| Previous : |
Media Executive, Triton Communications |
|
| Advertising/PR/MR/Events | ||
Worked from 1999 to 2000 | ||
|
Brief summary :
Print Media Buying & Operations for clients like Jockey, Tibre, Eureka Forbes | ||
| Previous : |
Media Executive, Triton Communications |
|
| Advertising/PR/MR/Events | ||
Worked from 1999 to 2000 | ||
|
Brief summary :
Print Media Buying & Operations for clients like Jockey, Tibre, Eureka Forbes | ||
| Previous : |
Media Executive, Triton Communications Ltd |
|
Worked from 1998 to 1999 | ||
Brief summary :
Media Executive Triton Communications Ltd Bangalore Key Responsibilities: Print Media Buying and Operations for clients like Jockey, Tibre, Eureka Forbes Jul 1998 - Jul 1999 | ||
| Previous : |
Media Executive, Triton Communications Ltd |
|
| Bangalore | ||
Worked from 1998 to 1999 | ||
Brief summary :
Media Executive Triton Communications Ltd Bangalore Key Responsibilities: Print Media Buying and Operations for clients like Jockey, Tibre, Eureka Forbes Jul 1998 - Jul 1999 | ||
| Previous : |
Media Executive, Triton Communications Ltd |
|
Worked from 1998 to 1999 | ||
Brief summary :
Media Executive Triton Communications Ltd Bangalore Key Responsibilities: Print Media Buying and Operations for clients like Jockey, Tibre, Eureka Forbes Jul 1998 - Jul 1999 | ||
Deepa Papanna's Education
Symbiosis Institute of Distance Learning |
|
| PG Diploma | |
| India | |
| From 2011 to | |
Symbiosis Institute of Distance Learning |
|
| PG Diploma | |
| India | |
| From 2011 to | |
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Deepa's communities
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13156 members, 54 jobs, 255 articles, 114 questions, 438 debates, 179 idea contests.
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