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Professor at IIM A was explaining marketing concepts: You see a gorgeous girl at a party. You go up to her and say, 'I am very rich.Marry me!' That's Direct Marketing. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, 'He's very rich.Marry him.' That's Advertising. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say 'Hi,I'm very rich.Marry me.' That's Telemarketing. You're at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer he...
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DEVRANJAN DASH
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| 2 years ago
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You see a gorgeous Girl and walk up to her asnd say that I am very rich , the girl says so what so am I.... That's what I call not doing proper market research hence not having an understanding of the needs wants and demands of the potential...
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Ajay Ziz
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| 2 years ago
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You see a gorgeous girl at a party . She comes up to you and before she says ," I am very rich . Marry me " You say ," Pl. take my wife's number " This is pre emptive marketing :: not taught at IIM 's but a lesson from the School of Life ::
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Insight: "Marketing Funda" deleted from your view.
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Educate them on Insurance
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Having Products that satisfies needs wants and demands
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Ramachandran Mahadevan
| Supported idea
"Educate them on Insurance "
| 2 years ago
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Continuous education-awareness, learning for literates and illeterates-- is a necessity
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DEVRANJAN DASH
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| 2 years ago
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Why do people buy anything?? Because ther is a need for it which might be latent one as well. Why do people want to buy a thing?? Beacuse they want to satisfy not only the physiological need factor but also want to satisfy the psycological factor...
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Ideate: "How to make Insurance relevant for masses??" deleted from your view.
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Lack of Winning Spirit, Overconfidence and Casual Attitude towards the game
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Continous cricket
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ruskinbon Smith
| Added idea
"Best Wrinkle Cream "
| 2 years ago
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We all know there are several problems related to skin texture. One of the most eminent problems related to skin are- wrinkles and fine lines. The aging in the case of several skin young people is very difficult to tackle. Best Wrinkle Cream
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DEVRANJAN DASH
| Added idea
| 2 years ago
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BCCI has been treating the Cricketers as Horses who are only meant to fed ( Money) without any rest. These players have been playing continously for past 7 months with only a break of 20 days in highly pressurised situations. Not only that they have...
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Ideate: "What went wrong with the Indian team in T20 world cup" deleted from your view.
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Sharath Kotian
| Answered
| 2 years ago
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I agree. Loyalty bonus should be ushered in very fast into Life Insurance. This will make the policyholders more loyal to the company and vice versa. The servicing of policy holders will also get a make-over. In general it will improve the...
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DEVRANJAN DASH
| Answered
| 2 years ago
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Its really a very very important tool worth actioning. A loyalty programme can actually go a long way in making the people pay the renewal premiums and also make HNI go for regular premium products than that of SP plans. Now the question is why should...
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Aditya Sharma
| Answered
| 2 years ago
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Maria Colaco, forgive me if I have spelt your name not rightly. As per the answer to the question put up by you. You are talking of two types of products. Not only the products are different but their likely buyers are also different. So no...
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Answer: "Will loyalty programs for Life Insurance work ? Airlines , Hotels and General Insurance offer incentives to exisiting..." deleted from your view.
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Nokia
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Tata
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ujjval jain
| Supported idea
"Tata"
| 1 year ago
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,,,,
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DEVRANJAN DASH
| Added idea
| 2 years ago
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I think we have forgotten the category of White Goods and apart from the FMCG sector it is this category where a customer is more discerning and choosy. The reason is there a lot of players in sector and every customer does a through research...
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Paresh.Khanchandani
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"Nokia "
| 2 years ago
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For me Nokia is the Trusted brand I am using Nokia product from my school days !! The customer support of Nokia is very good and i feel the value for money .....
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Ideate: "Which in your view is the most trusted Brand?" deleted from your view.
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Many companies start from humble beginnings and grow organically without any solid plans for brand development . As these companies reach a certain point in their growth, they often come to realize that, in order to break through to the next level, they must proactively define their brand. Without taking this important step, these companies risk stagnating and failing to break through to higher brand awareness . The development of a solid brand begins with a discovery phase, in which the company reviews its strategic materials, conducts consumer research, and conducts manager interviews to collect information about what the company stands for and where it is headed. After the discovery phas...
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Nagpal Singh
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| 2 years ago
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I am sharing my own experience in terms of brand management as being involved in many such Awareness:- Launch, Advertising,Promotions Association:- Surveys, research, Penetration:- Liaisioning, Analysis:- Feed Backs, responses Proove:-...
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Business Management Consultant
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| 2 years ago
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good article. brand development is very important to a business. Those that aren't sure about branding or brand development, can gain some insight from the article that you posted. Both branding and brand development are mutually exclusive...
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DEVRANJAN DASH
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| 2 years ago
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Brand:- The entire concept can be thought as a pyramid 1. The bottom of the pyramis consists of the " Mark of Specification" which means distinguishing from others in the market 2. Next level is " mark of Assurance":- This implies the assurance of...
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Insight: "The 5 Dimensions of Brand Definition in Strategic Brand Planning" deleted from your view.
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Which Plan you refer of Reliance Insurance for higher returns?
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DEVRANJAN DASH
| Answered
| 2 years ago
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Hi, Just as a advice let us not discuss about specific plans from a particular company and make this website appear as a marketing platform. This website is meant forn providing the members a platform for expressing their views on various issues...
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vijayasaravanan
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| 2 years ago
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Returns doesn't depend on which plan u select but which fund in that particular plan. Go for a fund (equity/growth)which has maximum exposure to equities if u want higher returns,but keep in mind the risk associated also.
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Answer: "Which Plan you refer of Reliance Insurance for higher returns?" deleted from your view.
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Dr. Anil K. Rajvanshi, Director, Nimbkar Agricultural Research Institute (NARI), has more than 25 years of experience in renewable energy R D and rural development. Dr. Rajvanshi, who has been a member of many prestigious committees of the Government of India, is the author of the national policy on Energy Self-Sufficient Talukas, which was run by the Union Ministry of Non-conventional Energy Sources. In 1999, he was inducted in the US-based Solar Hall of Fame. He was also awarded the prestigious Jamnalal Bajaj Award for Rural Development in 2001. In this article, Dr. Rajvanshi makes out a case for sustainable energy development programme as a means to creating all-round rural development. ...
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Makrand Bhave
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| 2 years ago
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Very interesting indeed! And yes it holds a lot of water too. I believe in this completely. Thanks for the referral Vishab
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DEVRANJAN DASH
| Commented
| 2 years ago
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There are no two opinions about the fact that India will Shine only and only when Rural India will start shinning. In India approximately 70% of the households are in rural India and it also accounts for maximum % of people residing below poverty...
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Insight: " With rural India shining, India will shine!" deleted from your view.
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linkedIn account isnot that important
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something else like fake account
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Anna George
| Argues in support of
"something else like fake account"
| 1 month ago
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When somebody does not login to toostep using his.her linkedin account, it doen not mean that they do not have a linkedin account. Most of them would like to keep their linkedin account unique and wouldn't get connected to any other account with...
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DEVRANJAN DASH
| Argues in support of
| 2 years ago
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Dear Sujit, You are loosing the woods for the trees and also the fact that you have not got my point is pretty clear from your statements. Anyways let me tell you that still your snail mail has got all the relevance as compared to your EMail, because...
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Devi Kaladeen
| Argues in support of
"linkedIn account isnot that important"
| 3 years ago
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I personally don't see the need to open a Linkedin account. I have accounts at TOOSTEP, INDYAROCKS, TWITTER, FACEBOOK, HOTMAIL,YAHOO,GMAIL and my official email account. I barely have time to read my emails muchless to visit the other sites....
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Debate: "Why many toostep members donot have any linkedin account" deleted from your view.
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ove is the most wonderful feeling I have ever experienced. When you are in love you cannot hate anyone, it’s like you are in love with everyone. Hate is definitely is a strong emotion that could destroy not only a human soul but whole civilizations. I think Tibet ancient people knew about this secret of the world and tried to keep their culture in a shape of wisdom that came from unknown sources, probably someone who is pure Love. Leading traditions of almost every religion teach you to love the closed ones, even your enemies. However, not everyone understands what does it mean and have more hate in their hearts than Love to those who are around them. If you will learn how to love yourself,...
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Makrand Bhave
| Commented
| 2 years ago
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"I hate to admit it, but I am in LOVE!!" "I LOVE to hate that person!" What would you call this situation in a person?? Does he hate to LOVE OR love to HATE?? :D
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DEVRANJAN DASH
| Commented
| 2 years ago
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The core essence of the feeling called as love are 1. Sharing 2. Caring 3. Forgiving 4. Understanding 5. Maturity When either of the ingridents goes missing in the feeling then it leads to outburst and immature behaviour hovering on the edge of...
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Alka Thakur
| Commented
| 2 years ago
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Love and hate are emotional motivators that inspire action from the one experiencing the emotion (and thus, the motivation). So which is the stronger motivator? People do crazy things for love, but then again look at the history of human warfare...
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Insight: "What feeling is more stronger - Love or Hate" deleted from your view.
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