Build your professional network on facebook via our app Go to app
 
DEVRANJAN DASH Zonal Marketing Manager, ICICI Bank
 
DEVRANJAN DASH's Profile
DEVRANJAN DASH
Zonal Marketing Manager, ICICI Bank
ICICI Bank Ltd
confidential
confidential
Bangalore, India
Toostep 
Professional summary
DEVRANJAN DASH's Experience
Current :

Zonal Marketing Manager, ICICI Bank Ltd

Banking
India, Bangalore

Working from 2010

Brief summary :

  • Conceptualize and execute Brand action plans in accordance to Corporate Strategy for enhancing Brand preference
  • Planning and implementation of all round Marketing, Branding and Strategic Customer Acquisition initiatives for all Business verticals of the Bank. which includes

Liabilities

Asset

Business Banking

Fee Income products

  •  Drive Top-line growth vis-à-vis revenue and market share as  preferred Financial partner through Co-Promo tie-ups
  •  Planning and execution of Innovative Customer Engagement campaigns through BTL activations centers and Local Festival
  • Strategize and execute Online Marketing campaigns for increasing market penetration
  • Create in-bound response based campaigns through Electronic Mailers and SMS

Previous :

Regional Manager Marketing, Mahindra Holidays and Resorts India Ltd

Hospitality
India, Hyderabad

Worked from 2009 to 2010

Previous :

Marketing Manager, SHRIRAM LIFE

Insurance
India, Hyderabad

Worked from 2006 to 2009

DEVRANJAN DASH's Expertise
Skills & interests :
BRANDING, BRAND PROMOTION, SRATEGIC MARKETING, MARKET RESEARCH, MARKETING PROMOTIONS,  
Years of Experience :
7.0 Years  
Expert badges
Functional Area
 
 
 
Featured Career Adviser
Leading Recruitment Firm
  • Create a confidential Career Profile and Resume/C.V. online
  • Get advice for planning their career and for marketing of experience and skills
  • Maximize awareness of and access to the best career opportunities
 
 
 
DEVRANJAN's communities
13790 members, 310 jobs, 765 articles, 308 questions, 961 debates, 382 idea contests.
16092 members, 147 jobs, 347 articles, 208 questions, 671 debates, 251 idea contests.
386 members, 73 jobs, 126 articles, 45 questions, 90 debates, 23 idea contests.
DEVRANJAN's contributions
You see a gorgeous Girl and walk up to her asnd say that I am very rich , the girl says so what so am I.... That's what I call not doing proper market research hence not having an understanding of the needs wants and demands of the potential...
Why do people buy anything?? Because ther is a need for it which might be latent one as well. Why do people want to buy a thing?? Beacuse they want to satisfy not only the physiological need factor but also want to satisfy the psycological factor...
BCCI has been treating the Cricketers as Horses who are only meant to fed ( Money) without any rest. These players have been playing continously for past 7 months with only a break of 20 days in highly pressurised situations. Not only that they have...
Its really a very very important tool worth actioning. A loyalty programme can actually go a long way in making the people pay the renewal premiums and also make HNI go for regular premium products than that of SP plans. Now the question is why should...
I think we have forgotten the category of White Goods and apart from the FMCG sector it is this category where a customer is more discerning and choosy. The reason is there a lot of players in sector and every customer does a through research...
 
Related Topics
What do women want? It's increasingly the question that crores of rupees...
2 debates , 1 idea contests , 1 question  
The main objective of every business is to grow and keep on profiting....
4 insight , 5 debates , 2 idea contests , 5 question  
The Strategy for promoting a Social Networking or Community site...
1 insight , 3 debates , 1 idea contests , 3 question