DEVRANJAN DASH, Zonal Marketing Manager, ICICI Bank - Profile & Expert Views of DEVRANJAN DASH, Zonal Marketing Manager, ICICI Bank

DEVRANJAN DASH's Profile

DEVRANJAN DASH
Zonal Marketing Manager, ICICI Bank
	ICICI Bank Ltd confidential confidential Bangalore, India

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Professional summary

Current Experience: Zonal Marketing Manager, ICICI Bank Ltd
Previous: Regional Manager Marketing, Mahindra Holidays and Resorts India Ltd
Marketing Manager, SHRIRAM LIFE
Years of Experience :

7.0 Years
Skills & Interests (keywords):

BRANDING, BRAND PROMOTION, SRATEGIC MARKETING, MARKET RESEARCH, MARKETING PROMOTIONS,
Expert badges:

1

Branding
Contribution score:

(281 points)
Contacts: 19 connections, 20 following, 2 followers
Part of communities:

Banking & Insurance Professionals | Digital Marketing / Internet Marketing | ICICI Bank | and 6 more ...

Indian Premier League (IPL): Business of IPL | Marketing & Branding | Marketing and Branding in B2B segment | Mobile Marketing | Our Voice in Elections '09 | Secure the future - Insurance

show less ...

DEVRANJAN DASH's Experience


Current :	Zonal Marketing Manager, ICICI Bank Ltd
	Banking
	India, Bangalore
	Working from 2010
	Brief summary : Conceptualize and execute Brand action plans in accordance to Corporate Strategy for enhancing Brand preference Planning and implementation of all round Marketing, Branding and Strategic Customer Acquisition initiatives for all Business verticals of the Bank. which includes *Liabilities* *Asset* *Business Banking* *Fee Income products* Drive Top-line growth vis-à-vis revenue and market share as preferred Financial partner through Co-Promo tie-ups Planning and execution of Innovative Customer Engagement campaigns through BTL activations centers and Local Festival Strategize and execute Online Marketing campaigns for increasing market penetration Create in-bound response based campaigns through Electronic Mailers and SMS
	Yes No Are you sure wanted to delete this experience?


Previous :	Regional Manager Marketing, Mahindra Holidays and Resorts India Ltd
	Hospitality
	India, Hyderabad
	Worked from 2009 to 2010
	Yes No Are you sure wanted to delete this experience?


Previous :	Marketing Manager, SHRIRAM LIFE
	Insurance
	India, Hyderabad
	Worked from 2006 to 2009
	Yes No Are you sure wanted to delete this experience?

DEVRANJAN DASH's Expertise

Skills & interests :

BRANDING, BRAND PROMOTION, SRATEGIC MARKETING, MARKET RESEARCH, MARKETING PROMOTIONS,

Years of Experience :

7.0 Years

Expert badges

Functional Area

Branding

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Zonal Marketing Manager, ICICI Bank Ltd

Working from 2010

Regional Manager Marketing, Mahindra Holidays and Resorts India Ltd

Worked from 2009 to 2010

Marketing Manager, SHRIRAM LIFE

Worked from 2006 to 2009