My work includes strategic sales & marketing management, inventory management, product management, relationship management and after sales services. What deserves a special mention is my proficiency in identifying potential opportunities for new lines of products, promotion and the fact that I have been consistently achieving all targets despite adverse market conditions.

• Successfully achieved 40% growth of all targets in terms of budgeted sales volume and profit margins in an increasingly competitive market.
• Met distribution targets for all products and SKU’s as per recommended averages and integrated efforts across all trade channels to optimize sales and market share.
• Adding new business lines to the retail division (Clothes, Shoes, and sports accessories).

• Developing and implementing strategic plans, procedures and manuals for the retail division.
• Conduct the first ever inventory with accurate results, and inter the results to the system.
• Systemize all of the stock movements and follow up with the stock level for new orders.
• Design the required reports from system by (Day, week, month, season, and year).
• Conduct staff appraisal, and arranged 3 training programs for staff and managers.
• Implemented the corporate merchandising policy that enabled broadening of sales networks and increased market share.

• Establishing new division in the group with new and more professional methods.
• Managed 7 brands original from Spain, and Greece and following up with the Military contracts.
• In-charge of all the activities, from negotiation with the Brands management, negotiation the agreements.
• Preparing the opening of the stores for each Brand according to agreed business plans.
• Responsible  for  buying  for  each  brand  according to  the business plan,  and according to  the  market requirements.
• Planned and implemented overall strategy within the product range and created avenues for development of potential new brands.
• Developed sales and marketing programs, established volume levels, sales account plans, formulated market strategies and maintained direct contact with suppliers.

• Managed and pioneered Central and Eastern regions, with total of 8 outlets (1500sqm – 3000sqm).
• Achieved the highest sales results over target in Jeddah with 105% over target and we received award from the company as the best store in the group for the year 2002.
• Re-locate to manage Riyadh and Eastern area, and achieved 40% growth in the 1st quarter of 02. 
• Developed and implemented trade and marketing strategies as per the envisaged strategic plan, performed site visits and evaluated the performance of merchandisers as against set KPI's.
• Managed the effective use of company POS and premiums, identified potential business opportunities and avenues for entry into the market in addition to formulating action plans.
• Performed inventory management, ensured stale stock is replenished on time and tracked market demand and supply trends to determine product push strategies.