Any organisation that is genuinely committed to doing the right thing is what we call an ethical brand. Our world-class approach confirms the authenticity of each ethical brand and fully supports them to achieve their full commercial potential in practical and innovative ways. Right now we're licensing organisations of all shapes and sizes to use the ethical brand Identity™ anywhere on the planet, so that everyone they touch instantly understands that 'doing the right thing' is simply a matter of making a service, product, employment or investment choice that is obviously right.

Established in 2003, the Real Life Lab approach is based on many years of experience providing strategic advice and delivery high value ad support services to some of the world's best known brands. The firm assists organisations of all shapes and sizes to address their 'big ideas' or 'transformation initiatives' with confidence and integrity. By combining traditional project management methodologies with finely tuned entrepreneurial instincts that are grounded in commercial reality, Real Life Lab not only delivers unique strategic thinking, but also the creative flair for tactical problem solving. It is committed to assisting clients to clearly identify and access their potential; to secure meaningful competitive advantage and deliver measurable performance enhancement.