Create knowledge
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(rate this)
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Yes
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13
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12
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No
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Ashish Bhartia
| Argues in support of
"No"
| 1 year ago
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consumerism powered by information rely more on facts and figures and less on showcase.take the case of cola drinks pepsi is not much liked by many young guns in india where as thumsup by coca cola has huge fan following.though pepsi ad was...
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G.Jayakumar
| Argues in support of
"Yes"
| 1 year ago
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If celebrity endorsement is done with matching target market segment, it definitely produces result largely on a short term basis... and it works well in the less educated segment.
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Meena Deshmukh
| Argues in support of
"Yes"
| 1 year ago
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Yes...The crescendo of celebrities endorsing brands has been steadily increasing over the past years. Marketers overtly acknowledge the power of celebrities in influencing consumer-purchasing decisions. It is a ubiquitously accepted fact that...
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Debate: "Are celebrity endorsements effective??" deleted from your view.
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(rate this)
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Yes
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93
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39
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No
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Suryanarayan Murthy
| Argues in support of
"Yes"
| 1 year ago
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Honesty always pays..but in the long run. I remember my boss quoting in 1982 "It is not sufficient that you are honest.. You must also appear to be honest"
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G.Jayakumar
| Argues in support of
| 1 year ago
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Honesty is the best policy if you are talking about honesty to your work....honesty to the organization is debatable...
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Diya Mehra
| Argues in support of
"No"
| 1 year ago
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People we all are putting in the hours for the salary we are getting and employers are not doing any favour by doing that. And there is a famous saying I guess which goes like " Love your job and not the company". It makes sense if you are...
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Debate: "In corporate world: Is honesty the best policy??" deleted from your view.
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(rate this)
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Yes
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17
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6
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No
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paranivelan
| Argues in support of
"Yes"
| 1 year ago
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yes, I heard the news 4G will coming soon, feature of 4G is too good R&D is going on Australia & German if it's come web will go second
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G.Jayakumar
| Argues in support of
| 1 year ago
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Media are used for communicating information..faster and quicker the information helps timely decesion...So..definitely mobile is going to lead the show in future .
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Amrita
| Argues in support of
"Yes"
| 1 year ago
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I completely support Mr. Bala here, and I am a firm believer that Mobile medium is where the future belongs to and whatever it has go to do with mobile medium will surely mint money, I mean this is one such device people can't let go off any...
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Debate: "Is future going to be Mobile first and web second??" deleted from your view.
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(rate this)
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no
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21
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6
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yes
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Rinu P Babu
| Argues in support of
"yes"
| 10 months ago
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getting a certificate as MBA will do nothing with site management. But Knowledge of subjects in the curriculum will help one to improve thier role in a company.
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G.Jayakumar
| Argues in support of
| 1 year ago
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MBA is not necessarily required in construction field, but having an MBA would give you an additional punch in managing construction projects. Being a civi engineer you have the skill to do the work properly and efficiently...an Addl MBA would help you...
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Sandeep Thakur
| Argues in support of
"no"
| 1 year ago
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MBA is not important for managers in construction field. it's only the experience which is required to manage the projects.
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Debate: "Is MBA required for managers in construction field ??" deleted from your view.
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(rate this)
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1
Proper Monitoring
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Proper Inventory Management & efficient vigilance measures
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G.Jayakumar
| Added idea
"Checking points"
| 1 year ago
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You need to install checking points at various stages...that includes installation of cameras,phycical checking of employees, random rotation of cashier,mistery visitor purchase and so on...
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Sunita Mohapatra
| Added idea
"Proper Monitoring"
| 1 year ago
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Require store managers to review register transactions every day - look for excessive openings of the drawer, small cash refunds, returns, etc. Make sure your employees can see you or a manager reviewing this information. Don't hide in the back...
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Ideate: "What are the steps to prevent retail frauds/thefts?" deleted from your view.
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(rate this)
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1
Create an approved vendor list
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Specifications...is number one requirement
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G.Jayakumar
| Added idea
"Specifications...is number one requirement"
| 1 year ago
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Update vendor list regularly Have clear written agreements with vendor. Make specification sheet for each item. Make purchaser responsible for meeting specifications. Monitor and conduct random quality/wt checks at various points
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Mangesh Wankhade
| Added idea
"ISO 9001:2008"
| 1 year ago
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Yes having a approved vendor list is always better, this is one of the quality parameter as per ISO 9001:2008. In case if you need to get all the processes streamlined along with marketing you can go get your company ISO certified, this will add...
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Ideate: "How to prevent vendor fraud in retail?" deleted from your view.
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(rate this)
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1
Shoplifting
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employees dishonesty
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BALASUBRAMANIAM PALANIAPPAN
| Added idea
"Selling of outdated products"
| 1 year ago
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One of the most common fraud in retail outlets / super markets is selling of expired candys / choclates . Most of us do not see the expiry dates while buying these things
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G.Jayakumar
| Added idea
"Where there is retailing...there is fraud.."
| 1 year ago
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Fraud either by customers or by employees are regular in retail business.How mauch you can minimise ithe the only question. The most privalent one is manipulation on quantity or unit.
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Ideate: "What are the methods of fraud in a retail store?" deleted from your view.
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(rate this)
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1
Get Good at Ad Content
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Target
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Anantha Shayana. D
| Supported idea
"Innovative content of ads and marketing material."
| 1 year ago
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I agree with Mr. Vincent. Customer Participation marketing, direct-door-to-door persuasive marketing is the call for the day! Long gone are the days when mass media worked! An average, educated individual is bombarded with more than 3000 ads per...
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G.Jayakumar
| Added idea
| 1 year ago
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Personal selling through trained promotors are the best way even in these days....When combined with other strategies it can do wonders in many product segments
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Ideate: " What are the best ways to promote your product?" deleted from your view.
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(rate this)
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Identify Your Reasons-to-Believe
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Position your Brand in the customer's mind through perceptual mapping
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VISHWA DEEPAK MISHRA
| Added idea
"User friendly & Adaptive"
| 7 months ago
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Its still a daunting task,but still i would say that can happen,by continuing the trend,with some user-friendly products,cost effective & with some distinctive features.
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G.Jayakumar
| Added idea
| 1 year ago
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Everlasting brand...great idea.. It is the trust on the brand that matters always, the relationship you develop, and continue strengthening it through various medias, with your target customer segment helps....when done on an ongoing basis.It requires...
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Uday R. Junnarkar
| Supported idea
" Identify Your Reasons-to-Believe"
| 1 year ago
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Yes!! If a consumer does not believe in your Brand--he/she wont't even touch it.therefore you have to add Value for the Brand which makes up to develop the reasons. Having said that--the consumers' "needs" are changing rapidally. Keep on giving...
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Ideate: "Ever lasting brand - How to create it?" deleted from your view.
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(rate this)
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Yes
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8
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24
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No
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Rajesh Kumar Thakur
| Argues in support of
"No"
| 1 year ago
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No friend sales is not only telling a story but its a process and without making a complete process nobody can sale anything
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Pranab Banerjee
| Argues in support of
"Yes"
| 1 year ago
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agree with jayakumar, simple stories will not convince customer but a successful salesperson who always tells stories those are actually extraordinary & always with some new content in old stories
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malladi madhukumar
| Argues in support of
"No"
| 1 year ago
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Simple stories will not convince the customer It should be backed by facts. We should be in a position to place referals before the customer. Customer should be convinced that we can give good service.
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Debate: "Sales in nothing but telling a story" deleted from your view.
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