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Media planning & Buying
 

What does media means? What is the requirment of media? and what are the requirments of Corportae world with media?

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Planning & Buying

Category: Business Area
Industries: Advertising/PR/MR/Events
Functional Areas: India
Moderation:  All Members
Visibility: Everyone
Members: 261
Jobs: 3
Articles: 33
Questions: 19
Debates: 21
Idea Contests: 5
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Topic of the week :  Global Brand Strategies     Go to Topic
The complexity of growing a brand across markets, cultures and regions...
 
Strategy 1 Vs Strategy 2
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Brands are the label of ownership and it matters a lot how much value your brand has. Hence it gets very important to check out the best global brands on a yearly basis in terms of its value. The Business week magazine very meticulously comes with GLOBAL BRANDS list every year where in the brands are ranked based on the brand value they project. The ranking gets more importance because the paired up effort of Business week and InterBrand. InterBrand , a division of OmniCom , is a branding consu
Debates in "Media planning & Buying"
85 referals, 35 arguments, 269 views
Argument added by Smita M, Copywriter  | Topic:  Role of media & its effects  | 2 years ago
Even if media is so called business, the foremost purpose of their presence is to generate full-proof happenings as and when happen, without marginalising or taking sides. Moreover nowadays the presenters themselves behave which news is proper...
169 referals, 18 arguments, 159 views
Lots of people believe that once data i.e. GPRS, 3G etc is everywhere then SMS would be dead and will be history, with people instant messaging anything and everything these days, it will be hard to believe that in future people will not be messaging...
Idea Contests in "Media planning & Buying"
nothing has been done much for the upliftment of tribes in India or in world..if any initiation might be taken then what shud be effective way for an organisation to get sponsors for such an initiative.
News Channels now a days used many tactic to grab eyeballs, they trying to pull out some contraversial news in which common people are interest. Are they showing news or they selling news :).
Trends and Insights in "Media planning & Buying"
0 referals, 3 comments, 47 views
Referred by sachin, REVENUE ANALYST, IKAN COMMUNICATIONS  | 2 years ago
Alien-like white eggheads scuttling around, uttering gibberish, made their television debut in Indian Premiere League (IPL) season II that just concluded in South Africa. The little white disproportionate curious creatures with black dots indicating...
23 referals, 2 comments, 37 views
Referred by Jayant Arrawatia, Partner, JRC Solutions  | Topic:  media and education  | 3 years ago
Dear Members,   With due respect of G Shivkumar, I would like all of you to join my new community Teaching network. I would like to have more ideas from shivkumar on developing the community.   The bottom line of both the community is to create a...
Q & A in "Media planning & Buying"
How does copywriter's profile changes from adverising agency to event management company?
Why the Rate Difference between General Excavation and Excavation in Trenches, What are the factors effecting
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