Gowrishankar.A's Profile
Gowrishankar.A | |
Client Servicing/Key Account Manager, Digitas India | |
 | Digitas India  |
Professional summary
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Current Experience:
Client Servicing/Key Account Manager, Digitas India
Previous: No
Held: Business Director - Client Relationship, Duration:
Held Consultant, Kennametal Inc.
Held Manager - Business Development, Duration:
Assistant Vice President, CricInfo India Pvt. Ltd.
Held Manager - Advertising Management, Skylink Communications India Pvt. Ltd.
Held Sales Executive, Flame Advertising India Pvt. Ltd.
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12.0 Years
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Digital Marketing
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Contribution score:(51 points)
- Contacts: 1 following, 1 followers
Gowrishankar.A's Experience
| Current : |
Client Servicing/Key Account Manager, Digitas India |
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| Advertising/PR/MR/Events | ||
| India | ||
| Previous : |
No |
|
| Chennai | ||
Worked from 2009 to 2012 | ||
Brief summary :
10 years Has signed any bond with current Employer: No Graduation: BBA Current CTC: 15 LPA Expected CTC: 25-30% Open to Work in U.S Shifts: At times Team Size Handled: 30 Current Location: Chennai Preferred Location: Mumbai/Bangalore Open to Relocate any where: Yes Notice Period: 2 month (Negotiable) Reasons for Job change: Better Opportunity. A.Gowri Shankar 3C, Fairwinds Apartments, 19, Beach Road, Kalakshetra Colony, Besant Nagar, Chennai -90 E-mail: shankara31@yahoo.com Areas of Experience: . Usability and customer experience . Online Marketing /Campaign Management . E-CRM -[ Database marketing, customer acquisition, cross selling, up-selling, database maintenance (non-technical)] . Response and leads management, content management, marketing planning, multiple channel execution, list management and online marketing performance measurement. . Project Management . Online Product Management . Dynamic website development . Web based workflow process automation tools . Creating product marketing collaterals . Sound working knowledge in online media planning and execution . Direct customer interaction during planning, design, development, and execution of campaigns . Analytics - Site traffic, campaign analysis, Competitive analysis 1) Digitas India The company is engaged in Digital Marketing and is part of the Publicis Groupe, the 3rd largest Advertising group in the world Duration: Since July 2009 | ||
| Previous : |
Held: Business Director - Client Relationship, Duration: |
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Worked from 2007 to 2009 | ||
Brief summary :
Current Position Held: Business Director - Client Relationship Role: . Client relationship . Digital Strategy and Marketing . Business Development ------------------------------------------------------------------------------------------------------------------ 2) Mahindra Satyam The company is engaged in IT and integration Duration: January 2007 - July 2009 | ||
| Previous : |
Held Consultant, Kennametal Inc. |
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| Chennai | ||
Worked from 2004 to 2007 | ||
Brief summary :
Position Held: Consultant Role: . Online Branding and Marketing . Transformation of User Experience for clients of Satyam . Managing alliance for creative services . Business Development Projects: Premiumtv.co.uk Details: Transforming an in-house developed Content Management System to market as a hosted service to clients in Europe Volvo Construction Equipment Details: EBusiness strategy consultation for Volvo CE. Project involved indentifying the eBiz enablers that will transform the company, the As-Is assessment of Volvo CEs level0 and level1 processes and application supporting these processes in North America, Europe, Asia and International divisions in person and strategizing on the To-Be state. Involved in the web optimization project for Volvo CE using web analytics (Omniture tool). Delivery includes reports for North American and European Region with recommendations for optimizing the websites and the extranet. Kennametal Inc. Location: Chennai (Offshore) Details: Improving online experience for the Kennametal website and strategizing on the roadmap for eBusiness ------------------------------------------------------------------------------------------------------------------ 3) Rage Communications Private Limited The company is engaged in end-to-end Internet marketing solutions Duration: January 2004 - January 2007 Positions held: | ||
| Previous : |
Held Manager - Business Development, Duration: |
|
| Australia | ||
Worked from 2003 to 2004 | ||
Brief summary :
A) General Manager B) Business Analyst Experience- . Online marketing in the EMEA and ASPAC regions for Citibank . Exclusively handle Creative development for Australia . Billing creative and other development worth approx. 100,000 USD a year . Development of tools for workflow management . Aid in creating online marketing materials and tracking them . Liaising with International branches and regional headquarters of Citibank . Handled Assets portfolio of Citibank India . Exclusively handled cross-selling functions using Citibank operated channels Viz. Email, SMS (Pull and push), Portal, and CBOL (Transactional platform) . Worked on Straight Through Processing flows and concepts for Ready Cash (personal loans) in the transaction al platform and successfully implemented the same . Engaged in handling third party advertising for Ready Cash liaising with other vendors to manage the campaign Other responsibilities- . Business Development . Currently handling Sundaram Mutuals email activities which includes list management - Opt-in, opt-out, filtering and communication to the existing customers ------------------------------------------------------------------------------------------------------------------ 4) Global Media Insight FZE. The company is engaged in online media marketing and web related services. Duration: February 2003 - September 2004 Location: Dubai Position Held: Manager - Business Development Responsibilities- . Business development - Developing new line of business . Estimation, budgeting and planning online marketing activities . Scheduling and monitoring of online promotions / campaigns . Design and development of new projects - SEO, Marketing Software, etc. . Enhancement of existing products/ Building up of customer comfort . Drafting and deployment of the work . Management of projects taken up by the company ------------------------------------------------------------------------------------------------------------------ 5) Intercept Technologies India Pvt. Ltd., The company was based in Delhi, India and is a pioneer in online marketing. Was one of the top online agency handling top brands in India including the Lever brands. It had more than 100 top sites in its network in India similar to the DoubleClick model. Duration: 2 Years, December 2000 - December 2002 | ||
| Previous : |
Assistant Vice President, CricInfo India Pvt. Ltd. |
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| Mumbai | ||
Worked from 1999 to 2000 | ||
Brief summary :
Location: Chennai, Mumbai Positions Held: a) Assistant Vice President - ME Business Development b) Client Understanding Responsibilities- . Assess industry trends and identify solutions . Analyze client situations and lead/contribute to solutions development . Assessment of the marketing objective of the brands and liaison with the technical department for execution . Technical evaluation of new marketing projects . Partner with Project Managers / Technical team during Solutions development and deployment . Knowledge transfer to the marketing department on the scope of the application . Manage Operations of the click based revenue division using web based applications . Management /monitoring of marketing programs . Customer acquisition programs . Implementation of Marketing programs using the applications developed in-house . Handling international customers who use the applications . Implementing support process . Sale of applications to marketing companies in India and the Middle East . Ensure the campaign money is spread across applications for additional revenues Experience . Head of the team of a click based network of 120 sites . Handled Hindustan Lever brands like Sunsilk, Axe, Close-up . Handled customer acquisition for Johnson and Johnson, ICICI Bank, ABN Amro bank, HDFC insurance . Handled Godrej Soap brands promotions . Sold applications to a Saudi based company and implemented them successfully ------------------------------------------------------------------------------------------------------------------ 6) CricInfo India Pvt. Ltd. The company is based in the United Kingdom. CricInfo is the worlds largest portal dedicated to a single sport. It has offices in all Cricket playing nations. It is still the most sought after website for Cricket related statistics and news. Now it has merged with Wisden. Duration: 1 Year and 7 Months, April 1999 - October 2000 | ||
| Previous : |
Held Manager - Advertising Management, Skylink Communications India Pvt. Ltd. |
|
| Chennai | ||
Worked from 1997 to 1998 | ||
Brief summary :
Location: Chennai Position Held: Manager - Advertising Management Responsibilities- . Head of advertising operations and sales support of the international team . Handled the international advertising operations of the portal reporting to the CEO . Managing all ad servers and optimize advertisements across the portal . Scheduling and monitoring of the advertisements . Interacting with clients for reporting the performance . Interacting with other CricInfo offices around the world to co-ordinate advertising campaigns . Suggesting improvements to campaigns based on analyzing the campaign results and past experience . Analyzing the statistics of the portal and monetizing for maximizing revenues to the company . Optimising traffic to increase advertising and sponsorship revenues . eSales 7) Skylink Communications India Pvt. Ltd. The company was a pioneer in starting a 64 KBPS leased line cyber café in Chennai when the Internet was new to India. Duration: 1 Year, November 1997 - October 1998 | ||
| Previous : |
Held Sales Executive, Flame Advertising India Pvt. Ltd. |
|
| Chennai | ||
Worked from 1996 to 1997 | ||
Brief summary :
Location: Chennai Position Held: Sales Executive Experience: . Managing the cyber café . Designing and Implementation of membership schemes . Sale of web server space . Sale of café bandwidth . Marketing web development 8) Flame Advertising India Pvt. Ltd. The company is engaged in above-the-line and below-the-line advertising. Duration: 1 Year and 10 Months, Jan 1996 - October 1997 | ||
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Gowrishankar.A's communities
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13790 members, 310 jobs, 765 articles, 308 questions, 961 debates, 382 idea contests.
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1159 members, 15 jobs, 80 articles, 45 questions, 49 debates, 29 idea contests.
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1463 members, 428 jobs, 341 articles, 33 questions, 24 debates, 15 idea contests.
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Gowrishankar.A's
contributions
Youth today are more brand conscious than we were. Marketers are bombarding brand messages and with the availability of multiple touch points, I think their influence in purchase is very high, sometimes even to the extent of being an expert, if you... |
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