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Started by : Anita Sawant, M & A Advisor, SBI Caps   07 22 2010 12:03:42 +0000
Industry : BankingFunctional Area : Organizational Development(People Management)
Activity:  70 views;  last activity : 10 06 2010 14:42:44 +0000

Customer service is the easiest way to get an edge on the competition. Studies have found that every disappointed customer tells an average of 10 people about their experience and that people are more likely to leave a business because of service rather than product.



So, how can banks improve their customer service?

 
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1 2 3 4 5
1 Focus on Positive Statements
2 Smile on the phone
3 Never forget business etiquette
4 Personal rapport
5 Keep track of previous interactions and requirements
6 Incentives for the Work.
7 1: Lowering its lending rate.
8 REVERT BACK WITHIN A TIME FRAME
9 How we can make customer happy
10 Positive response
11 Give more power to subordinates
12 After Sales Service - Keep in touch
13 Send greetings on their Birth Day

Focus on Positive Statements

idea posted by Anita Sawant M & A Advisor, SBI Caps

Smile, look your customer in the eye and lean slightly forward as they talk and then when it's your turn - make sure that you are positive! There is a positive way to say everything. Instead of "We can't seat you for 30 minutes" how about "We can get you seated in 30 minutes. Can I get you a drink while you wait?"

If you were a customer which statement would get you to wait to be seated and which statement would cause you to walk out the door and try a different restaurant. This "positive-speak" can be applied to virtually everything you say in a customer interaction. Try it.

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by puneet , Manager Admin  | 07 25 2010 13:48:11 +0000

absolutely right.

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Smile on the phone

idea posted by Sonali Sarkar Trading Advisor, American Express

It sounds simple, but poor service on the phone is an epidemic. The phone deadens your voice and a smile will put more energy into it. Make sure you put a "smile" sign by every phone in your office or store. You can literally hear a smile on the phone and it's really difficult to be negative with a smile on your face.

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by puneet , Manager Admin  | 07 25 2010 13:48:35 +0000

good

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Never forget business etiquette

idea posted by Mohammad Bakhsh Project Leader/Managing Consultant, Freelancer

 The other i happened to visit a bank and inquired for depositing the taxes.He advised me to approach particular window. i stood there for  about 10 minutes. Came another customer,he revealed that he dropped the cheque in the box. Then ,the same fellow blurted that,you have gone to such an such window.i overheard and went there and did my work. It therefore suggests that bank can improve customer service with proper training in business etiquette.

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There is no doubt, banks are now a days becoming customer friendly.To maintain long term relationship,they have to learn more and update business etiquette.

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Personal rapport

idea posted by HASIF K USSAN Head of the Department, Karassery Service Cooperative Bank

You got to make every customer feel that he/she is really important. A little care and acknowledgment of their needs and requirements can go a long way in ensuring customer retention.

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Keep track of previous interactions and requirements

idea posted by Chetan Trivedi Senior Manager-Corporate Sales, Future Generali India Life Insurance Co. Ltd
Keeping tract of previous interactions and requirements will make the customer realise that he/she is really important and that is surely going to enhance the comfort level during interaction
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Incentives for the Work.

idea posted by Urvish Pankajkumar Subodh Guest Lecturer (Economics), H.L.College of Commerce- H.L. Institute of Commerce.

Customer service is a kind of Facility that customers give importance now a days.

A wise manager would keep an eye on the way the Agent handles a problem and how is the feed back, Meaning the procedure is followed.

Finally when a manager is happy with the work they shall give some incentive which should be unbiased. "Reward to work" Is always a good why to create better employees or a work force....

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1: Lowering its lending rate.

idea posted by Abhishek Mishra Analyst, Unitedlex

Bank my improve its customer's service by  bringing down the lending down which can be utilised by the commmon man too. As India is population which majority falls in middle class categeory and hence in order to grab the maximun customer and better service facility the lower lending rate is reqd. 

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REVERT BACK WITHIN A TIME FRAME

idea posted by PANDURANG SALGAOCAR MANAGER, ICICI BANK

Often some customer issues cannot be resolved immediately, but need some some time to resolve.  This may be because of lack of clarity on certain issues, approvals required from superiors, or simply lack of knowledge of procedures. Promise to get back to the customer within a given time frame and CALL BACK. A huge number of customers tend to be unhappy because company executives promise to revert back and dont. CALL BACK

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How we can make customer happy

idea posted by Rana Roy VP-Sales and Marketing,Viacuity

I appreciate Anita's suggestions. Adding to her points it's essential  that the executive should listen to the customers attentively and answers appropriately. Because most of the time either the customers are not getting proper answer because of lack of knowledge of the subject matter or because of some mistake done by the bank.There should be a proper process which will help the executive to do proper follow up on customer queries.

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Positive response

idea posted by Diwakar Tiwari Sr. Manager, THE Arvind LTD

Be positive & give positive response for all customer query is  the best way to improve customer service.

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Give more power to subordinates

idea posted by John Jacob Consultant, confidential

a).Let every bank executive serving a customer at a counter have all the power (to open accounts, to close acc,to deposit, to withdraw, to dispense dd etc) except authorizing loans

b).Ask bank employees to dress properly. Though bank employees are one of the best paid in the country, they are the worst when it comes to their dress

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After Sales Service - Keep in touch

idea posted by Vipin Bhasin Private Equity/Hedge Fund/VC-Manager, Indian Investment Co.

The best method to redeem your previous efforts with existing client is to provide after sales service. i.e. Always try to keep in touch with existing client for their queries and try to maintain good relation with them. Your way of talking is the most important part of service.

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Send greetings on their Birth Day

idea posted by Prem Kumar Kunnath Chief Financial officer, Ithraa Capital

These small gestures can go along way in winning the loyalty of the Customer

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