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Activity:
143 views;
last activity : 07 06 2010 20:18:09 +0000
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Advertising is an unethical and dishonorable profession.
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Agencies need to do self brand building
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Everyone in advertising makes a fortune
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Advertising can manipulate people to buy.
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Ads - Just For Attraction
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Working in advertising is, in fact, a very respected profession. Unfortunately, there are those that think because you are trying to sell something through advertising that you're trying to trick or deceive the public.
Advertising actually follows very specific rules that ensure all advertising messages are on the up and up. The last thing an advertising agency wants to do is to harm their client's reputation by producing materials that could be misconstrued as deceptive advertising. |
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Advertising is a very intelligent branch of marketing & needs alot of careful analysis & plain hardwork. Not everybody has it in them to practise great useful advertising. I'd say it is a very respectable proffesion, the common proffesion is very far from the truth. I guess advertising needs some good PR:-)
Agreed, to some point. But the final verdict is of the consumer. If people are smart enough they shld not get carried off with ads that are attractive but not profitable. But 60% of ads are genuine ads which cater to consumers needs and also relate the +ve sides of the brand.
I think it's really regressionary to think like that. All businesses are run legally and with the aim to create profits. It is very shallow to think that advertising is unethical and dishonorable, sad to hear this.
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I am with Smita and Sasi's views. The very definition of advertising is to inform or remind about a product /service. And that is what people in agencies have been doing. Albeit in a creative and interesting way. No one is going to buy a product if we just state plain facts like XX milk is good, tasty and economical, so please buy it. Nope it is the presentation that matters. But sometimes this aspect stretches into useless and frivolous claims casting an aprehension on the entire industry. For this the agencies are not to be blamed, i would blame the client for such creations because it is they who ask for creative messages. Remember it is the client who gives a brief to the agency and if the client says their car touches 60 from 0 in 5 secs who the hell are we to question that? I mean we cant be testing every product and then working on the ad copy to sell. To a certain extent i would also blame the agencies as they are a highly divided lot and are ready to do anything to make that extra pound even if it means poaching on anothers account/talent. NEed of the hour is to self brand building as that would promote the image in the market. It could be taken up at individual levels by each agency or for the industry as a whole aka. the Software industry. |
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Hi Raghaven, I completely agree. It is the client that gives the brief and sends out the message. The agency is not entirely to be blamed. However i am still to meet an agency that refuses to make not so true messages about a product. Ethical advertsing is the joint responsibility of the client as well as the agency.
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Yes, it's true, you can make a lot of money working in advertising but not everyone is making six figures. A majority of people working in the field started at the bottom rung of the ladder, interning for free, possibly even making minimum wage just to get their start in the industry. Just as with any profession, in advertising you pay your dues and you work your way up. What you make of your advertising career is completely up to you.
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I love reading Sasi Dash's & Chandan Roy's posts. You guys at Mudra & JWT really know your business.
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According to me If this myth was true, then some ad executive somewhere would have the secret to success. If a secret to success exists, why do 80 percent of new products fail? Why do established products drop from sight?
People have needs for products and services, but they have choices
on how to fill those needs. Their decision to buy your product
will be based upon their belief that what you offer satisfies their
need. It will also be based upon their readiness to buy.So if a company wants its product to sell in the market then they need to focus on the quality of the product and whether this product will satisfy customer's needs or not rather than doing advertising alone. |
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In this competitive atmosphere advertising media plays a dominant role .
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A most important myth for advertising of any product is that "Ads are just to attract the consumer. However it is one of the true aspect related to ads. Because the main purpose of advertising of any product is to build brand image, color, attraction according segmentation(target consumer), build & maintain product loyalty etc.. |
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