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Posted in Community : Media Entrepreneurship
 

Advertising: What Role it plays in Our Economy?

Started by : Chandan Roy, Creative, J Walter Thompson   7 months ago
Industry : Advertising/PR/MR/EventsFunctional Area : Business Policy(Strategy & Execution)
Activity: 0 referals  370 views;  last activity : 4 days ago

Advertisements are supposed to inform people about new products that are out, and explain how they are better than their competitor. Somehow advertisements are starting to be more persuasive than informative. Advertisers seem to be going too far to get their products sold, What is advertising's role in our economy? What useful purpose does advertising serve?

 
 
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1 Advertising: What Role it plays in Our Economy
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3 Capitalist Society
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Advertising: What Role it plays in Our Economy

idea posted by Shiuli Mukherji Film Producer, Global Films Malaysia

Advertising is a tool of Marketing. Industries like FMCGs, Retail, Service industry, Pharmaceuticals (OTC) products, etc.. are based on sales and Mktg, therefore, through advertising the product benefits are shared with its consumers. Thus advertising generates revenue by creating need, want and demand, which boosts the economy of a country by promoting consumerism.

It’s a different stream of thought, whether it promotes capitalism or not. Because the basic needs of man in general has to be sufficed and to address that need, there are choices given to him through advertising.

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idea posted by Chandan Roy Creative, J Walter Thompson
You know it makes more jobs for more people. Yes, it is a fact that by creating a growing demand for new products, advertising makes jobs.
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Capitalist Society

idea posted by Sasi Dash Creative, Mudra Communications
I think today advertising is an important part of our economy. Advertisers are hired by companies, to come up with ads that will sell their product. Advertisers and marketers say that the world of advertising is very important, because it helps run the capitalist society that we have in this country. They say that by advertising, it keeps the economy running.
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idea posted by Jitena Kumar Rawat Senior Consultant, GKC
It helps you to know the essential differences between several brands, example motorcars, Even if this is only in a very general way. Given unlimited funds, the chances are you would prefer to buy a Mercedes rather than a Volkswagen; or a BMW rather than a Ford. Since you are not a professional automobile design engineer, your understanding of cars has been brought about almost solely by advertising. Even motorcar mechanics are influenced by automobile advertising.
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Argument added by Chandan Roy, Creative, J Walter Thompson  | 10 days ago
both of them are not responsible, its consumer who is going to revive the economy if he is not there both celebrities and Businessman can't do anything, so consumer is the king if he wants he can make a ordinary person a successful celebrity or a...
Argument added by Chandan Roy, Creative, J Walter Thompson  | 1 month ago
Really agree with you Sayan...they've just showed how vulnerable we are to such things...if the IPL was conducted here itself, then we would have given strong message that India indeed is safe for all...and by moving the tournament out of India was...
Argument added by Chandan Roy, Creative, J Walter Thompson  | 1 month ago
Yes i agree with you Ramachandran...Indians have won people's heart in a different nation altogether with this IPL..and cricket is gaining popularity world over with IPL's success...and it is also good that Indian players are shining in these...
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