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Posted in Community :

Marketing & Branding

 
Started by : Jayant Vishnu, Art Director/Sr Art Director, Creative   12 27 2008 05:56:56 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Innovation(Strategy & Execution)
Activity:  8 views;  last activity : 07 06 2010 20:18:09 +0000

How do general public associate themselves with the brand or what are there views?

 
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1 2 3
1 Personality
2 Magazines
3 Geographic Area

Personality

idea posted by Jayant Vishnu Art Director/Sr Art Director, Creative
Many people try to portray themselves as the brand personality. A youngster wearing a Wrangler denim jeans tries to act like its brand ambassador John Imbraham and attaches his image to it.
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Magazines

idea posted by Sasi Dash Art Director/Sr Art Director, U TV
I agree to what my friend has said above but from my past experience I think they had more inclination towards magazines they read like if its a fashion magazine they prefer to have the image of elite class or any such image which a magazine posses.
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Geographic Area

idea posted by Dayanand Deshpande Senior Consultant, Ernst & Young
Here is the most unusual thing which hardly I think people have noticed but I am sure they might have applied to their it during there lives it is the geographical preference which they give. A person may consider buying apples from Srinagar rather than apples from other place and this displays their geographical preference.
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