| Topic : Consumer-Centric Holistic Measurement |
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Activity:
45 views;
last activity : 07 06 2010 20:18:09 +0000
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Niche Content
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Demographics
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Combination of all
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Information Format and Integration
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I feel that subject matter which attracts different audiences based on interest. For some products, more specialized, niche content is critical for targeting an appropriate audience. I could say they want their ads to be adjacent to select types of content such as small business.
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I agree and disagree with this. Yes you would like to target your "Comfort Zone" audience but at the same time you are trying to reach new consumers to inscrease the market share. So while sticking with what works best is safe you really are not doing anything different.
I would consider a more widespread factor of trying to tagert as many people as I can then break down your stats to better improve your media strategy.
i am agree with rohit ....
thanks
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The entire set of demographic categories, sub-categories should be available to enable any advertiser to choose between media options. The advertiser will want to target specific target group with a given occupation, economic spend, location, gender, age and language. So demographic would be an important media factor. |
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The content should be in sync with the demographics to make it a hit.Then comes integration and carefull time plan to makemost out of it. |
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I think information format and integration consider how the advertising is formatted (e.g., text, video, or audio) and how it appears or is combined with editorial content. This can influence the level and type of user engagement.
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Which will have higher reach Print media or Electronic media? |
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When we are watching news channels or any other channel or reading news papers you bump upon... |
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Mr. Karthik......please send them a private message than posting it on toostep directly which is a personal message which you have asked to the concerned person. |
This totally looks like a debate..but why have you posted it as an Idea contest Ms. Anuradha.....It would have done great if you had created this as a debate than Idea contest...as there is nothing to give Ideas under this post.......... |
Dear Prodosh...I hope you wanted to put your comment in an Idea contest stated same, but for some reason you have created this debate unknowingly....so plz put your comment in that Idea contest. |