| Topic : Sex sells: The erotic content of media and marketing |
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Marketing & Branding |
lifestyle advertising in a customer-centric world |
True Indian
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Activity:
147 views;
last activity : 04 08 2011 05:40:56 +0000
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Axe – Chocolate Man
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But why such adds were launched ?
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censor just for name sake
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Amul Macho
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Lux Cozy
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challenges face by front line people and feedback get from corporate house
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AC Black Whisky
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The Indian government suspended a television advertisement for Axe men's deodorant, made by Mumbai-based Hindustan Unilever Ltd. The ad shows a man transform into a walking chocolate figurine after spraying himself with Axe's Dark Temptation deodorant. As he walks through the city, women throw themselves at him, licking and biting off various parts of his body. The Ministry of Information and Broadcasting stopped the ad from broadcasting after receiving a complaint from a viewer who found offensive a shot of a woman biting the chocolate man's bottom. |
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Yes these are acceptable views.
Yes, this ad should not be telecast in future & banning of such ads is the correct decision.
i agree of banning this ad.because it's against the reputation of women
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I wonder how our sensor board (or any authorities) give such approvals?
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Yes I accept this point.
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Exposer is everywhere in the entertainment industry and i donot know why government has appointed a censor committee if they are not capable to take any actions.
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True one its a formal body and chack the actions or the clips only those are against the government only. Everything is for money not for social change and no one wants to change.
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An Amul Macho ad which shows a young woman comes to a river to wash her husband's clothes. She pulls a pair of men's boxer shorts from the laundry pile and begins to wash them by hand, giving sultry looks to the camera and throwing her head back in a suggestive manner. The ad ends with a breathy female voice saying: "Amul Macho. Crafted for fantasies."
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It shows Indian woman in bad light. Quiet disgusting, it seems to be made for ppl craving for such fantasies.
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Ministry of Information & Broadcasting has banned the transmission and re-transmission of the an advertisement of "Lux-Cosy Undergarment" for being indecent, vulgar and suggestive. The offensive ad shows semi clad male and female model and a dog. |
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i thing the problem in field is differ according to its geographical location.. everytime quality doesn't matter with
that the concept/thought of that very place is also to be count.. for that corporate house should count the ground level rather than literature concept..
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In the ad a man takes a sip of his drink and looks at an attractive woman on the other side of the room, and her neckline gets lower and diminishes with every sip.As he sips for the kill, he finds his shirt open. The woman is also playing the same game. The tagline says, Kucch Bhi Ho Sakta Hai.. The ad was subsequently taken off air. |
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Nice observation and great insight sir. |