Posted in Community :
CRM in the Media Industry
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Activity:
4 views;
last activity : 07 06 2010 20:18:09 +0000
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Improving efficiency in all sectors
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Marketing Processes
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Employees
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Management
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Ideas in:
"Benefits of CRM in Media"
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CRM has functional elements and default business processes which are specially developed for companies in the media sector. If you are a publisher, agency, radio or television company – CRM solution makes customer management easier for all departments. So I think it has much relevance in the media sector. |
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by
Bala Santhosh, PM, Infosys
| 10 27 2008 18:26:07 +0000
With the advent of CRM, all areas have been
affected. Customised functions bring the innovative products onto the market
and to the customer – on time. Branch-specific solution for media
companies, as well as the flexibility of CRM solution with its short implementation times, provides
the basis for an
optimum cost-benefit relationship in relation to the projects.
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Marketing specialists
need a collaborative application to support the marketing process, which will
also provide an seamless interface with sales & distribution and service.
Even event planning and implementation, fast and targeted mailings, automated
customer questionnaires or an effective and flexible campaign management are
child’s play with CRM.
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by
Rahul Gedam, Project Manager, Polaris Software
| 10 27 2008 18:26:57 +0000
With the help of CRM, sales will never lose the
overview. In addition to a structured scheduling function, the sales person
retains an eye on contact with business partners and advertising customers – at
all times.
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Service employees in
media companies have to distribute more and more products and information to
customers and interested parties – in a targeted fashion. In addition to their
actual portfolio, most publishers now have various readers’ offers such as
trips, bonuses or ticket sales. CRM helps in the smooth functioning of these
processes and maintaining the motivation levels at all times. |
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No supporting Arguments for this idea
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Management has
access to an integrated analysis function which provides a rapid evaluation and
clear overview of current figures. In addition to which the costs for CRM
solutions remain calculable. Because, thanks to the short introduction
time of the CRM solution, companies can enjoy a fast and high return on
investment. At the end of the day the
improved efficiency made possible by CRM within all departments means more time
for the customer and, ultimately, greater loyalty to your company. So by using this
you can take advantage of the benefits of CRM solution and place the customer
at the centre of the company.
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No supporting Arguments for this idea
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