Marketing & Branding |
Media Mughals |
lifestyle advertising in a customer-centric world |
2 more ...
|
Activity:
36 views;
last activity : 07 06 2010 20:18:09 +0000
|
|
|
|
1
Right Media-Mix
|
||||||||||
|
|
The death of the 30 sec spot has been announced already several times and it’s still there, alive and kicking, still one of the most powerful marketing media techniques. The standards in the current world are higher than in David Ogilvy’s days though. Creativity is key to jump out of the clutter. The demand for, and the value of, the traditional 30 second spot ad depends on the perception of advertisers that these TV spots offer the best way to deliver brand messages to mass market audiences of consumers. And so the biggest threats are the perception: |
4
|
Shiuli...You have shown your command on this subject...well said...fully agree with you
Television has always used its shows to sell the sponsor's soap I mean products through placing it in the right slot for it to get maximum awareness among the TV users. But the recent audiences find more ways to zap those commercial messages and spend less time watching TV overall, networks are scrambling to find new ways to make shows sing for their tune.
In many TV shows you can see one of the episode where a new cell phone is used, and in which the characters discuss about the product for some time. At the very next commercial break, the audience is shown the ad of that product. These examples are a tiny glimpse of what one media pundit calls "desperation marketing" - advertisers going beyond simple product placement to capture the hearts and wallets of increasingly ad-wary consumers who are spending more time online and on cellphones and less watching TV.
While the traditional commercial is not extinct quite yet, it's on the endangered list according to me...And as Markand has said you have said the right things and nothing to explain much. Thanks for the post Shiuli
Shiuli.... You have said everything!!! :) Support you completely.
- Create a confidential Career Profile and Resume/C.V. online
- Get advice for planning their career and for marketing of experience and skills
- Maximize awareness of and access to the best career opportunities
|
|
Google says mobile ads are extraordianrily effective. I do recieve many promotional offers on my... |
|
|
1325 referals
25 arguments,
494 views
|
|
|
Bollywood is becoming famous world-wide. At the same time, our Businessmen are climbing the list... |
|
|
49 referals
9 arguments,
362 views
|
|
|
These days as I switch on the tv or radio or look at a hoarding I do feel that power of ads I... |
|
|
3004 referals
25 arguments,
576 views
|
|
|
|
|
|
|
|
|
When we are watching news channels or any other channel or reading news papers you bump upon... |
|
|
2022 referals
14 votes,
399 views
|
Mr.Raju, good Insight. Tnx Swapna for the ref. |
The Project leader sounds like a Political leader- "Do dhari talwar" |
As the old adage goes if there is Will there is a Way. A reform in society and Nation is a gradual process, which requires many factors, like Good Governance, Education, Economic and socio-political development etc. Nevertheless, the foremost is the... |