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Started by : Bindu Narayan, Product Development Manager, Care Biomedicals   07 03 2009 07:25:23 +0000
Industry : BiotechnologyFunctional Area : India(Markets)
Activity:  56 views;  last activity : 07 06 2010 20:18:09 +0000

Dear friends, in years of crisis, companies have managed to reorient themselves, change their business plans or even switch markets. Several Indian firms have focused their businesses on the development, manufacturing and marketing of biopharmaceuticals and providing services. The Indian companies appear well positioned to leverage their cost-effective manufacturing capabilities to corner some of the market share and compete on a global scale.

I want to know from you people, what, according to you are the different biotechnological business models from Indian perspective?

 
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1 Components in biotechnological business model

Components in biotechnological business model

idea posted by Bindu Narayan Product Development Manager, Care Biomedicals

A typical business model consists of three components –

1)Value proposition,
2)Value-chain structure and
3)Revenue generation.

These components are used to give a general description of a business. The biotechnology industry is not really characterised by specific business models and neither is there one single model for success. The sector is not only characterised by an enormous diversity, but is also driven by innovations, which makes the prediction of future development rather difficult. The enormous flexibility of biotechnology companies is a strength that has helped them survive in times of economic difficulties.

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The Indian biotechnology industry like its global counterparts is dominated by the healthcare sector having its roots in the pharmaceutical industry. The important characteristics of Indian biotechnology business lies in examining their evolution, structure and growth based on their products, technologies and the services provided by them. Though there has been a slow transition to Product model by Indian biotechnology companies, India is still a generic market. To achieve global presence, Indian firms need to have product focus and should come up with blockbuster drugs.

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firstly, this paper (Author: Konde, Viren) discusses the various business models and strategies adopted by the biotechnology companies that directed the growth of the biotechnology industry in the country based on the techno-economic dynamics and the key challenges faced by these firms.

Journal of Commercial Biotechnology (2009) 15, 215-226; doi:10.1057/jcb.2008.52; published online 2 December 2008

 


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