| Topic : Brand Equity - The Age Of Frugality..... |
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Marketing & Branding |
BattleGround for Sales Professionals |
Retail & Supply Chain Professionals |
8 more ...
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Activity:
198 views;
last activity : 10 30 2010 18:20:53 +0000
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Re-evaluation
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Consumer Survey
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PLAY CHESS... !
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Re-think, Re-work and Re-use
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Appreciate Negatives
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every product has lifecycle
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Differenciate your product-In terms of new communication or re positioning
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re evaluation
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Chief Consultant
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Innovate
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Clear the clutter
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Neighbour opinion
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consumer survey
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Re-positioning helps
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Re-evalutae your strategies, yes this is the best & simplest of all the methods. This step will make you able to look at the problem in a better way & project a clear picture of the actual error. Depending on the type & nature of the problem one can take the necessary steps to eliminate it & proceed ahead. |
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It’s all about the strategy that you use and many times it can be a bad brand all together. Sometimes in business you have to re-strategize, refocus and reevaluate things. That involves investing in strategic planning. Strategic planning is a business analysis tool and process to help a company or organization define its strategy, direction, branding, make improvements and make decisions on allocating its resources to pursue its strategy.
In a situation like this means that a company needs strategic planning. Strategic planning helps you to reevaluate things and get your company on the right track. If and when a company comes to a certain point and they see that things aren’t working, strategic planning is the way to go. Sometimes to get to the next level in business or make improvements they have to invest in strategic planning. Strategic planning helps you to improve your brand and your overall business. Without it a business is lost.
A company must proactively define their brand. Without strategic planning a company risks stagnating and failing to break through to higher brand awareness. When your company decides it is ready to put forth more effort into developing its brand, it should start by undertaking the processes of brand discovery, brand definition and that involves strategic planning to help discover this. Investing in strategic planning for a business, career or project is a wise investment.
~Get Strategic Planning Services:
The Clerical Business Solutions Company provides business consulting services specializing in strategic planning & business management.
re evaluation is the best way to know your product .we can redefine our product and enter fresh in the market by revalue ting our product and overcome the cause of not doing well.
hi Jayanth, one can also make Reverse Engineering process to ailing product/process so that it may give some results. i feel re-evaluation process other than the process owner will give better results but it depends on the strategy that has to be carried out.but with all these, END USER is the supreme authority to decide.
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A lot of care has to be taken while building a brand or a product. We can carry out a survey if the brand / product is not working. We must carry out a survey only with the DIRECT Consumer, citing the reasons of its failure. & We should also try to implement the suggestions suggested by them. |
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Since the purpose of creating a product or service is to provide value and solve problems for our customers, it is necessary to start your review with the customer.
Additionally performing customer surveys prove to the customer you care (if you implement recommended changes) while giving you the opportunity to build a better bond with them, improving customer loyalty.
The key to a successful survey is knowing the right questions to ask and then taking quick action to implement change.
For a Brand it is most important to understand the market and accordingly detail research to be done say for example the total population of the Country sub divded age wise and region wise. The consumer spend pattern in the regions and then start operating . those Brands seldom fail.
It is a detailed study which should be done in advance in order to put forward the Brand in the market.
We need to constantly be focused on doing environmental scanning to check how our product is doing and take steps to ensure that the product/brand is supported on a constant basis till its business utility and value is realized......
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Well Friends... What I actually Mean is ... MAKE THE RIGHT MOVE, AT THE RIGHT TIME ! A Business, a Brand, a Product... all of them NEED to Move with the Market Trends, Demands, Expectations n Moods. If we Lack behind, we are sure to Lose. One has to Make the Right Move, at the Right Time... in order to Sustain & Grow. Today's Consumers are so Fast & Unloyal, that a Brand/ Business has to keep UP with their Pace & Changing Moods. Happy Debating Friends ! |
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Whenever things go bad it is quite common to blame the advertising or marketing for it. Rather than indulging in a blame game, one has to sit and analyse where things went wrong - was it the pricing, packaging, distribution or the quality itself. Once you have answers to the above, re-work your methodologies to better it and then re-use some of the old ideas which you would have thrashed thinking for a hot and new product one needs a path breaking idea. Re-use your old distribution channels which have worked well for you in the past. If there was a bulk consumer whom you lost due to that extra bit that he demanded - be it price or some add on - approach him again. If all of the above fail, simply ditch that product rather than contuining to invest in it and move on to other things. |
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Negatives require,be given more importance as they are conveying and helping course correct. While positive responses are forever flattering and can even bring lack of focus the negative responses have the power to awaken from slumber ,reevaluate and course correct. |
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The consumer survey and re-evaluation are conducted to find out the negative aspects that made the brands/products not working well. Is it not?
I agree with your views Mr.Ravindra Sharma Ji.
we have to find out the negative aspects that led to not working. Once we are able to take the threads surrounding the negatives, the solutions will automatically emerge to resolve it.
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As we know that every product has the life cycle and after reaching at that place it become obscence but proper marketing if be apply on that we can increase that cycle |
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HI JAYANT.
AS AMIT HAS RIGHTLY POINTED OUT EVERY PRODUCT HAS ITS PLC.IT BECOMES THE MANUFACTURERS RESPONSIBILITY TO CONSTANTLY MONITOR THE PERFORMANCE OF THE BRAND IN THE MARKET PLACE,OBSERVE CHANGE IN MARKET CONDITIONS,CHANGE IN THE CONSUMER MENTALITY,INTRODUCTION OF SIMILAR PRODUCTS WITH INCREASED ADVANTAGE OR AT COMPARATIVELY LOWER PRICES AND REACT ACCORDINGLY AS SOON AS POSSIBLE.THE MOMENT SALES GRAPH IS STAGNANT OR SHOWS A NEGATIVE TREND IMMEDIATE ACTION SHOULD BE TAKEN TO REWORK PACKAGING,IMPROVE PERFORMANCE OF THE BRAND.THESE WILL HELP PROLONG LIFE OF THE BRAND.
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I believe repositioning my bringing in a new customer oriented communication can revive a Product or Brand.. |
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yes we will have to concentrate the market product value and satisfaction of custumer is more effective
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our ideas, brands; products/services have failed us in one or other time, because we are nano self-satisfied. We must have broad view towards our ideas, brands, products / services |
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Re-evaluation/Chief consultant/Consumer survey/"Play Chess" are included in this process of Innovating a brand/product. It can also be defined by 'Up-gradation'. Once a brand/product is not working up to the expectation, then it has to be innovated. The end result can be making changes to the existing strategy or adopting a new strategy or in the worst scenario- introducing a new product/brand. Obviously, going back is not an option, therefore, a company needs to find ways for moving forward. These problems must be considered as pit-stops where a company can overhaul its engine and power through to lead the race. |
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With the market so full with offerings, companies have to somewhere stop being "Me Too" and bring in products/brands/services that demonstrate the following clearly:
1. Address an ACTUAL need (not imaginary/company perceived need)
2. Do its work affordably without causing much discomfort to the customer
3. Look and feel great to relate to
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Best source is to get know about the item prior to purchase through guys who are using it. Immediate solution , you may arrive it from these. |
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find wht the customer actually want the product they want and u r offering lack minimum quilites so find out and then work on that needs
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Consumer is a aam aadmi ‘Mango ppl’ and as I understand a human behavior is something you cant predict but yes the only thing predict that any consumer/user gets bored of any thing after some point of time unless/until its something extraordinary, this stage is assumed as Product Maturity stage. But if we resume things reposition them and bring a change for a user which persuade him and breaks monotype, my hunch is that the brand will work.
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