Marketing & Branding
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Activity:
26 views;
last activity : 07 06 2010 20:18:09 +0000
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Brand is an identity cultivated with lot of passion, innovation, intergrity, commitment and spead.
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Trademark
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Perception
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Color
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Logo
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Brand is an identity cultivated with lot of passion, innovation, intergrity, commitment and spead.
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Brand is an identity cultivated with the seed of "best of feature for a segment of consumer" , watered with the "commitment to provide value communicated to them", soil made fertile with "meeting consumers expectation and social aspiration" and quarantined with "continuous feedback, brainstorm, innovate and execute". It is about making consumer believe that the product or service is only meant for them. Kids know McDonald as their place to eat and enjoy. Pizza Hut is known for their fast Pizza home delivery, Volkswagen is known for safety, Aston Martin is known for speed, Hertz is known for best taxi service in the world, and so on. Every product or service is focussed around a best of features(core competency), with continuous commitment to provide value around that feature to make consumers feel that this is created only for them or it elevates them to next level and continuous effort on the part of the organization to get the feedback, brainstorm on them, innovate to improve and implement. |
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What I have experienced that a brand is a name or trademark connected with a product or producer. It is an important components of culture and the economy, also known as cultural accessories and personal philosophies. |
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From my past experience what I have learnt is that a brand is a perception which is stays in the consumers mind.
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People recognize some things because of the color which they had. According to a survey done it was concluded that when certain colors were said people started saying the brand's name, one of the colors which was said was red people started relating it to Radio Mirchi, So I came to the conclusion that a brand can be a color.
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Kids in my family recognize Mc Donald by the Ronlado that is made on it, if any of its products does not have Ronaldo on it they hardly believe that it belongs to Mc Donald.
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Abhik I understand what you are saying but People need the work to be done and upto the time these acquired skills are working well no one is going to think about knowledge based skills. |
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