| Topic : Market research |
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Posted in Community :
Marketing & Branding
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Activity:
24 views;
last activity : 01 25 2011 15:06:55 +0000
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Understand the Mind of Consumer
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Targeting the right segement
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The gap between claimed attitude( intentions) of customers and actual behaviour is vast.How to understand better?
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understand the cross culture Management
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Consumers actually dont know what they really want
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negativity to positivity
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hi sheetal
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Quality is important than the Quantity
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Market segmentation
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Ideas in:
"branding"
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One best way is to make the things keeping in mind cost as well as quality as today's customer is very smart.
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Nilesh Pawar, Legal & Secretarial, Valencia Professional & Management Services LLP
| 01 25 2011 10:20:24 +0000
Almost every business has a trading name, from the smallest market trader to the largest multi-national corporation. Only a minority of those businesses however, have what could be classed as a ‘brand’ or a ‘brand name’. Branding is a word commonly referred to by advertisers and marketing people, but what does it actually mean, how can you get it, and most importantly; how will it benefit your business
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Omkar Kulkarni, Accounts Officer, Minilec(India) Pvt Ltd
| 11 02 2010 15:42:30 +0000
I agree with Anuradha. Consumer mind & test is more important. If we understand it then we can make more consumer friendly products.
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According to me targeting the right crowd helps in better branding. The reach would be better if the product is being used the way it should be used. |
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Badri N Srinivasan, Head - Quality, Valtech India Systems Pvt. Ltd.
| 11 02 2010 17:47:20 +0000
Targeting the right customer segment will increase the probability of the product succeeding in the market as it will focus on the correct usage of the product. Understanding the mind of the customer is very difficult, but by targeting the correct customer segment, the probability of succeeding in the market is increased.
Thanks for the referral, Sheetal...
The gap between claimed attitude( intentions) of customers and actual behaviour is vast.How to understand better?
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Asking people if they intend to buy something is analogous to asking them if they intend to go to the gym - the results may not correspond well with future behavior.So how do we get to know the real intentions which can actually change into behaviour?
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According to me understand the consumer activities. "Mind test"it would be another unnecessary effort to understand the mind of customer . as we know customer is the king of market so we can only analysis through cross culture Management and can aim to create needs, want, desire and beyond their think in future Market.
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I believe that consumers dont know what they really want and the result is this contradictory outcomes. People go by the propoganda about a product. People really dont know what is there in a particular toothpaste yet they use and stick to it, lured by the marketing strategy of the company. Sticking to a brand is nothing but a sheep mentality, just following what the others are doing and the companies are gaining. |
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capture the negative of customer and convert it into ur positive
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but sheetal according to me good quality product itself helps in better branding
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Quality says everything Ex. Hero Honda, ParleG
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segmentation of the market is really necessary before entering into market.This gives an initial edge for any product to become BRAND
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