Can we think beyond Hospitality?

Dear friends, nowadays we are seeing a paradigm shift in hospitality, Companies have clamped down on travel and the AIG effect has battered the meeting and convention business.  Leisure travel is exhibiting anemic and last minute booking patterns.  The Internet keeps bubbling along serving up what seems to be the social media flavor of the month. It’s no surprise hospitality marketing professionals are thinking beyond hospitality.

Now, the time is like these - when old ways of solving problems no longer apply - that has spawn completely new and creative ways of thinking. 

So, I want to know whether we can think beyond just hospitality and  if yes, then what more ideas we can implement to improve hospitality