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Posted in Community :

Supply Chain Intelligence

 
Started by : Vijay Sharma, Logistics Manager, Reliance retail   11 11 2008 07:28:42 +0000
Industry : Retail Chain/LogisticsFunctional Area : Logistics & Supply Chain(Operations)
Activity:  6 views;  last activity : 07 06 2010 20:18:09 +0000

When we need to sell products in retail, the first thing we need to do is to find a reliable and trustworthy wholesaler. This is because there are a lot of wholesalers who do not deliver on their promise once we want to do some transactions with them. In fact, wholesalers are getting a bad reputation because of the few companies that cheat on their customers. So before you entering into the retail business, We need some tips which may find helpful. Please share your ideas and programs to do....

 
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1 2 3
1 Market Research
2 Product Choice
3 Advertisment and Website

Market Research

idea posted by Vijay Sharma Logistics Manager, Reliance retail
I think one should conduct market research on target market. We need to know if the product we wish to sell will actually be saleable to them or not. This is because while a particular product may sell well in one area does not necessarily mean it will also sell well in another area. So even before we search for a wholesaler, we must know if the product we intend to introduce to our target market is actually viable because it would be a waste of time if we spend too much time searching for a reliable wholesaler...
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Product Choice

idea posted by Shailena Varma Logistics Manager, Target
I could say that once you had determined which industry you want to enter, it is now to know which product you need to stock up on. You should note that it is more viable to enter a niche market that will buy your particular product than enter the mass market at once
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Advertisment and Website

idea posted by Sudhansu Jena Logistics Manager, Target
I feel that there are advertisment and also many websites to visit it may help for choosing reliable that may also deliver the kind of product you requested
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by Sudhansu Jena, Logistics Manager, Target  | 11 11 2008 07:37:21 +0000

Jena i think that is not good idea because advertisements and the websites you visit may not necessarily contain reliable suppliers that will really deliver the kind of product you requested. So it is recommended that you put up safety measures in place even before you pay for these products. You can find these wholesalers from online directories and even sourcing agents but always remember never to pay in advance unless trust between the two of you had been established.

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