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last activity : 07 06 2010 20:18:09 +0000
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Ads Gone Mad
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Ads Gone Mad
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One minute fame strategy
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Ideas in:
"Comedy of Errors"
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How about placing the Priyanka Chopra Hero Honda ad "Why should boys have all the fun" next to a Kingfisher ad "The king of good times"......what say people.....any more crazy ideas
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Sheetal Jadhav, Sales/BD Manager, Future Group
| 05 24 2010 10:09:27 +0000
Amit can you make you question more clear by adding some description to the question. It is a bit confusing .......
I do agree ads today are going mad there many ads which has a irrelevant strategy......
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I remember a line of my one time boss "A marketing Guru" who said that when you are not in a position to compete the market, confuse the consumer and watch out the results.Long term impact is no more in fashion as consumer products are bound to improve along with pace of development, R&D and purchasing power of consumer.
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These days the Ad companies are following altogether a different approach to attract consumer. They uses mad lines because they want to leave a longterm impact on the customer memory. So that whenever the customer is in the market or having gala time with friends can talk or think about these product. That will surely help companies to publicise these product in the market easily
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