| Topic : How to build a brand |
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Marketing & Branding
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Activity:
45 views;
last activity : 07 06 2010 20:18:09 +0000
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Pricing
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Symbol
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Color
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Proposition
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perceived image supported by added benifits
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Brands can also be created by the price that is attached to the product. Some brands are actually known by their price that is attached to them.
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Big Bazzar its good example. Even ecomm business like EBAY is also best in business as consumer gets bes bragain price.
The best example which I could think of is of Big Bazar. Thisis known because of the lowest price which it offers.
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Brands are also related to symbols which they adopt. Like the Motorola symbol wherever any one sees it reminds them of the brand named Motorola.
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Symbolization of a product name itself is the first step to transform it to a BRAND. i wudn't even say the other factors are irrelavent to create brand equity, but its the symbol which clicks the recognition & ultimately retention. Just think about a 'swoosh' on any sport gear & u can think only one name-NIKE. Same as a circle with 3 spokes in it only means 'Mercedese' ;and actually the intentions of consumers to flaunt the symbol drives such market players uplift a particular symbol to the level that they're like super-glued to a brand name!
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Brands are related to color which they adopt. Like in case of Hutch and Vodafone. When it was pink it was Hutch as soon as it changed its color to red it was Vodafone.
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This is the one liner which describes the brand in its full glory, what it stands for and the people who need to sit up and avail of it! Examples: ICICI Bank "hum Hai Na" AMUL "The Taste of India" L'Oreal "Because You are Worth it! |
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product should create a perceived image in d minds of users and should add value for the money that consumers spend on the product.subsequently so called product would become a brand in the minds of end-users. |
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These days, a number of companies, including Jantzen and L.L. Bean, are bringing back styles... |
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809 referals
24 arguments,
822 views
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Many brands become stagnant and then they die. What to do if you want to give it a new start ?... |
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1986 referals
13 votes,
786 views
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In the wake of the fuel prices going up, waning consumer confidence and sluggish Global economy... |
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1 referals
7 arguments,
437 views
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139 referals
2 votes,
60 views
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When we are watching news channels or any other channel or reading news papers you bump upon... |
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2022 referals
11 votes,
200 views
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we all know the perils of talking on cell phones while driving. besides being hazourdous to... |
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290 referals
2 votes,
36 views
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Digital signage, as to my perception, will not gain expected attention majorly because people these days doesn't gaze at things. They prefer a word of mouth kind of advertising wherein they search for affordable oppurtunities to get things. It is also... |
even i do agree with ragahavan, i have seen so many times, people just avoid places which are not really appealling to them , and even as a common man one wants to visit places or do business who has his office and other things which are in place, and... |
In spite of targeting the new customers target only the potential customers in tough times. Because it is management rule which says that 80% of you revenue comes from 20% of your customers. |