| Topic : challenges in insurance sector |
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Posted in Community :
Secure the future - Insurance
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Activity:
37 views;
last activity : 07 06 2010 20:18:09 +0000
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Targeted marketing for growth and retention
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Amalgamated customer view
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Ideas in:
"CRM and Insurance"
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There are various schemes in Insurance and to decide the audience for that team CRM helps to find the target customer in order to make the approach easy. |
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by
Arvind Jain, Insurance Advisor/Analyst, Suraksha Surveyors
| 02 12 2009 08:17:17 +0000
I appreciate that the CRM is good but it depends how the insurer's are managing it.
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During various mergers and acquisitions companies have to see many aspects of insurance organizations. Silos of information are enhancing this ability to create the single view needed of the customer, and letting customer value, and interactions be accurately determined. |
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